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4 Text Marketing Lessons Nonprofits Can Take from Big Brands

Nonprofit Tech for Good

2) Meeting your target audience where they are is important Big brands and retailers know this—to reach their target audience they need to have an active presence on the social media platforms their target audience uses, and they need to use the communication channels their audience prefers.

Lesson 293
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How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth's Blog: How Nonprofits Can Use Social Media

How much effort are your social media channels really worth? Or, if you’d like to watch the entire presentation or download the presentation slides. If you want to reach a broader social media audience, post about topics outside of your specific issue area. By Sacha Evans. Here are our crib notes.

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Pecha Kucha

NCE Social Media

How it differs from your traditional PowerPoint presentation is that the speaker uses 20 slides and has 20 seconds per slide to speak. The slides are set up to auto-run so they advance automatically. Then after the 6:40 is up (20 slides x 20 seconds = 6 minutes 40 seconds) the presenter sits down. That’s it.

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4 Steps to Breaking Down Complicated Content

Media Cause

If your nonprofit organization is struggling to share your message with your various audiences, you’re not alone. Are you looking to talk to your existing audience, or expand to new folks? But with a little bit of structure and curiosity, it becomes a lot easier to learn and iterate to better connect with your audience. .

Content 105
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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

The challenge was to meet the needs of multiple audiences. Map out your strategy: Literally, draw your map of content and audiences on paper or a slide. Senior Manager, Partner Success, Salesforce.org Global Alliances and Channels. About the Author. Peg Giffels.

Badge 134
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How To Make A Back Channel Light Up Like Clark Griswald's House

Beth's Blog: How Nonprofits Can Use Social Media

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". Cliff Atkinson's new book, The Back Channel is a must read for anyone presenting at conferences or planning trainings in age of social media.

Channel 87
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Reflections from #MFOM14: Email Marketing, Fundraising, and Visual Communications

NTEN

Channels such as social media can really help with this. Think about goals and audience: Before you create content, first think about the ultimate goal and the target audience. Let that inform your decisions on what channel(s) to use to reach your audience. Here''s what they said.