Right Audience. Right Channel. Right Creative.


Over the past few weeks, M+R and our friend Allyson Goldsmith of USA for UNHCR have presented our experiments around using data-driven audience insights to reach more donors and raise more money at NTEN’s Nonprofit Technology Conference and at an M+R Roundtable. Read time: 4 minutes.

Know Your Audience: Writing Content That Reaches the Right People


When people research a cause they are interested in, the two main channels they use are Internet searches and social media. In this blog post, we'll walk through six simple steps to consider when developing a content strategy and calendar at your nonprofit.


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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

Tailor your most compelling narratives for different channels to share them widely. The Mission Continues thoughtfully shares the stories of former military servicemen and women who volunteer with the organization across its channels, including the story of Dustin Bird, a Marine Corps veteran who finds purpose and strength in partnering with the organization. Share uplifting narratives optimized for your channels.

Growing Your Nonprofit’s Digital Footprint Through Multi-Channel Marketing

Media Cause

If you are looking to increase your reach and engagement with a new or existing audience, consider the following: . Giving Tuesday) to increase your reach with your potential audience through a paid Google Search campaign. .

Earn More Giving Tuesday Donations with Multi-channel Marketing


What marketing channels will you use? If you’re thinking about taking a one-channel marketing approach, there’s a good chance some donors will miss your messaging. Instead, try using multi-channel marketing to earn more Giving Tuesday donations. What is multi-channel marketing?

Direct Mail in a Multi-Channel Fundraising Strategy


Deciding on the channels through which to send your appeals can be tough—there are so many ways to reach donors these days. In this article, we’ll tell you everything you need to know about the role of direct mail in a multi-channel fundraising strategy.

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5 Youtube Video Ideas to Boost Your Channel

Find the free stuff

YouTube videos are a great way to engage with your audience and create interesting creative content. However, today there are over 23 million YouTubers active on YouTube, posting content that is consumed by their audiences hourly.

Hook, Line, Sinker: Reeling in Your Audience with Cut-Through Content

Top Nonprofits

Kadi McDonald helps organizations of all sizes build trust and authenticity, and expand and validate a brand’s purpose through a consistent experience across all marketing channels.

5 Peer-to-Peer Fundraising Tips for Millennial Audiences


Communicate with your audience by showing engaging photos of your work or a testimonial. In other words, social media presents the perfect opportunity to expand your audience and connect with passionate new networks of prospective donors. .

How To Improve Views On Your YouTube Channel?

Confessions of a Non-Profit Executive Director

Here different people have created their YouTube channel and start posting content and videos. It is not easy to become a YouTuber in one day as a reason, all you need to consider is posting interesting as well as unique content on your YouTube channel.

How to Run a Multi-Channel Fundraising Campaign (Without Too Much Stress)


In this article, you’ll learn how to run a multi-channel fundraising campaign as efficiently as possible. First tip: be selective about what channels you use. You don’t need to be on every channel out there. Let me repeat that: you don’t need to be on every channel out there!

Beyond Personas: Data-Driven Audience Insights and How to Use Them


It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Read time: 1 minute. Have you ever seen this kind of “donor profile”? Or relied on one yourself?

Take a Common Sense Approach to Multi-Channel Marketing


It's certainly true that multi-channel marketing has been around for as long as marketing has been around. Communicating with your audience via print media, radio, television, mail, phone, Internet and email is a regular part of most marketing plans. E-mail integrated marketing multi-channel nptech nten Strategy Web Sites Communications FundraisingBecky Odum. Vice President of Strategic Services. Barton Cotton.

HOW TO: Launch a Broadcast “TV” Channel for Your Nonprofit

Nonprofit Tech for Good

allow individuals and brands to launch their own Web-based “TV&# channels. Currently, these channels can not easily be viewed on the digital TV sets in our living rooms, kitchens, and bedrooms, but it’s just a matter of time. Nonprofits will soon be broadcasting their own live TV programs to households around the world simply with a Ustream channel and a smartphone. Start building your channel and live-streaming communities now. Websites like Ustream.tv

Win at Multi-Channel Marketing with a Messaging Framework

Connection Cafe

With seemingly limitless channels available to nonprofit marketers to cultivate, your fundraising and engagement efforts now require developing messages for each medium. Most nonprofits are already aware of the need for multi-channel marketing, and with an exploding number of channels it becomes increasingly challenging to present a consistent message across all channels in a format and tone that’s best for each medium. You have a good idea of who your audiences are.

Changing Channels: Easier on your TV than in Fundraising

Connection Cafe

In a sea of channels, the best way to stand out is to ensure you’re showing up where your audience is most likely to be. But navigating information channels is trickier than navigating TV channels, especially if you don’t have the right information. With the rise of technology has come a proliferation of giving channels nonprofits can, and arguably should, utilize to fundraise.

Social Media Mania: Why Your Non-Profit Should Focus on Channels That Get Results

Byte Technology

Having a profound and clear presence in the virtual world is one of the best ways to ensure your message and mission are being communicated to the widest audience possible and that the message is translating into time, talent and dollars for your group. Why these two channels? But for groups saddled by small staffs and limited budgets, honing your efforts on those channels that promise the greatest success is certainly worth considering.

Demystifying Next Generation Donor Audiences to Drive Engagement and Donations

Connection Cafe

Based on the research findings, we developed a series of easy-to-remember personas that can be leveraged to tailor messaging and cultivation strategies for distinct audiences. “The next generation of donors” is not just the latest fundraising trend or catchphrase for development teams.

Cheap and Cheerful Audience Analysis for Nonprofits

Beth Kanter

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis. Cheap and Cheerful Audience Analysis for NGOS by Darren Barefoot. But not all kinds of audience analysis are evil.

How Nonprofits Can Engage an Audience Through Storytelling

ASU Lodestar Center

Telling a good story can influence the mindset of the audience, and this explains why a lot of businesses today are using this tool to market their brands to their potential customers. Nonprofits can also make use of storytelling to engage their audience , get their attention, and influence them to change their behavior and take action. Select Your Audience. Of course, not everyone on this planet is your audience. Select Your Online Channels.

Using Super-Short Videos to Reach New Audiences

Tech Soup Blog

Free video services like Instagram and Vine that feature short videos now attract millions of users, offering nonprofits, charities, and libraries an opportunity to connect with new audiences. Both services are heavily used by people under 35, so if your organization wants to connect with younger audiences, these apps are a great way to do it. You can also share Instagram videos on Facebook, Twitter, and other channels.

SXSW Reflection: Using Social Media to Facilitate A Global Back Channel at a Panel Session

Beth's Blog: How Nonprofits Can Use Social Media

How can we integrate content sharing and audience interaction in the right balance to unleash pearls of wisdom from both audience and the experts on the stage? How can create a back channel or other social media tools that can engage people in the room, but also around the world with an interest in the topic? How do bridge or connect the face-to-face interaction and back channels to leverage learning? The Back Channel. I used my channels, but lightly.

What Nonprofit CEOs and Trustees Do the Best Job Leading on Social Media Channels?

Beth Kanter

For the past few years, I’ve been teaching a workshop called “ Leading on Social Channels ” for nonprofits that want to leverage the personal brands of their leaders. To be effective, it should be closely aligned with the organization’s goals, objectives, and audiences. There are many nonprofit leaders using social channels — take a glance at the list of lists of nonprofit CEO on social media.

Tools to Help Grow Your Social Media Audience

NonProfit Hub

Use this tool for straightforward audience growth on Twitter and Instagram. While Crowdfire will help you grow your audience by sheer volume of engagement, having great content will increase conversions. If you notice a certain channel is doing better for you than others, it might make sense to prioritize that channel or find out what you can do to optimize other channels. The post Tools to Help Grow Your Social Media Audience appeared first on Nonprofit Hub.

My Audience is My Community

Connection Cafe

One theme that stuck out among all others, originated from WQED ’s President & CEO, Deb Acklin who said, “My Audience is my Community” The quote was made in reference to the transition that she made from for-profit media to public media (it’s hard not to wonder if her instincts weren’t a foreshadowing to the collapse of the News of the World ). While not for everybody, their session at PMDMC had one of the largest audiences with quite a lively Q&A.

Games for Change 2011: Channeling Our Collective Power

Tech Soup Blog

Playing games has pushed into the primetime market, and with that statement, Chris Swain , CEO and Founder of Talkie, displayed a slide that showed weekly audience numbers for the wildly popular social game, FarmVille, towering above primetime television shows such as Dancing with the Stars , NBC Sunday Night Football and CSI. Twice as many people play FarmVille as watch CSI now.

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How-to: Use Twitter to Engage Your Audience


At AIDS.gov , our mission is to provide access to Federal HIV and AIDS information through a variety of new media channels, and to support the use of new media tools by Federal and community partners. With that in mind, the AIDS.gov team compiled some advice about what it takes to use Twitter effectively to engage with our audiences. We’re a federal portal for HIV and AIDS information and we know our audiences look to us for timely and relevant information.

Five Tips To Be More Influential Across Channels


Right after I re-shared the photo on FB, a client of mine who we are working with on a web design project said that they wanted advice on how their organization can be more influential across channels. ” And here was my advice to them and every organization that is looking to be more influential across multiple channels. No matter how big or small our organizations are, we all want to be influential and create social change in this world.

What Social Media Analytics Can’t Tell You About Your Audience

Beth Kanter

The methodology and report provide some great insights about how to think about social media behaviors of our audience. While the study looks at the details of consumer behavior, motivations, AND their actual social usage for three major corporate brands, the findings are useful for any nonprofit that wants to develop an accurate persona of its audiences social media use. Do you have an understanding of the nuances of your audience social media usage?

How Much Time Should Your Nonprofit Invest In Different Social Media Channels?

Beth Kanter

With limited time, how should that resource be invested to for best results? Often, it can be choice of what channels to go deeper on and what channels to ignore. We know that the road to great results is paved with controlled experimentation , one hypothesis and test at a time. Using the scientific method for experiments can yield insights about how much time and effort – whether our effort has to reach perfection or not. Flickr Photo by Yung Tsai.

Your Audience’s Content Is King (and Your Content Is Subservient to It)

Connection Cafe

When it comes to advocacy and political campaigns, we must understand how our audience is talking about our issues and candidates before we know what to share on our social media platforms. To understand how people think about issues and candidates, it is not only important to analyze how they respond to posts on your social media channels, but it is equally, if not more important, to analyze what they are saying on their own across social media. Your Audience’s Content is King.

Trainer’s Notebook: Online Interaction Tools To Engage Your Audience in the Room and Beyond

Beth Kanter

This past month I’ve done several workshops where I experimented with different audience online interaction tools to engage people in the room as well as a remote audience tuning in through a live video stream. My instructional needs were simple: Question/Answer back channel where participants in the room or faraway could post questions. I did not have a remote audience.

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Data Nerd Alert: Donors Who Give Through Multiple Channels Give the Most

Beth Kanter

We’ve known for some time that an integrated multi-channel approach to constituent engagement is key for nonprofits to be successful; however there’s been limited understanding of optimizing integrated marketing or its impact. The study takes a deep dive into the metrics associated with a multi-channel marketing program at CARE USA – particularly the relationship between traditional direct mail and digital channels (also referred to in the study as offline and online).

Five Online Strategy Tips to Manage Data Across Mulitple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. So keeping data in mind, here are five tips I hope can help you with your online strategy: 1) Profiling is key to targeting and hence the *channel*: creating supporter profiles will help you target different audiences in different channels more effectively.

Five Online Strategy Tips to Manage Data Across Multiple Channels


Fundraising and building a robust and active email list is critical to nonprofits who want to thrive in a multi-channel world. So keeping data in mind, here are five tips I hope can help you with your online strategy: 1) Profiling is key to targeting and hence the *channel*: creating supporter profiles will help you target different audiences in different channels more effectively.

How to Find the Right Medium and Channels for Online Storytelling


All good stories engage audiences, influence their behavior, and inspire them to share the emotion felt from the story. Rob Wu. Founder. CauseVox. Everyone knows when they hear, watch, or read a good story. We know how to identify one, but how do you create one? Stories are powerful. From the beginning of humanity, stories have been how we make sense of the world, share wisdom, and explain our existence. Storytelling is the most powerful tool nonprofits have at their disposal.

How To Make A Back Channel Light Up Like Clark Griswald's House

Beth's Blog: How Nonprofits Can Use Social Media

I got an email from hosts Chris Uschan and Tony Veroeven who shared some numbers, "We had 190 attend and ask 140 questions in a back channel that looked like Clark Griswald 's House at Christmas!". I had to look up the Clark Griswald reference ( National Lampoon's Christmas Vacation ), but you might be scratching your head wondering what the heck is a back channel? I emphasized the importance of knowing your audience.

Myths and Realities of Engaging the U.S. Latino Audience – Latinos are Donors Too

Allegiance Group

Several nonprofits are considering different ways of diversifying their marketing mix by growing their digital program or introducing new channels like DRTV. Or by expanding their presence to international markets like UK, Canada or Australia. But not as many are doing what is now a core strategy for commercial brands: to better engage what Nielsen calls the “Super Consumers.”.

How Many Social Channels Should Our Nonprofit Use?

Beth Kanter

Whenever I do a workshop, keynote, or webinar for nonprofits, the most frequently asked question is “What social channel(s) should our nonprofit use?” ” or variations “Is X social channel worth it for our organization?” ” or “With limited time and resources, what social channels make sense to invest in?” They are not serving up quality content that resonates with their audience.

Tools Galore: How To Track What Content Resonates With Your Audiences


Do you know what types of content or campaigns resonate with your audiences on your website, email list, and social media channels? This will help your organization improve your understanding of what your audience responds to. What are your favorite tools to track what content and campaigns resonate with your target audiences? Perhaps you have a hunch, but the only surefire way to know this info is to develop a tracking and measurement plan.

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Beaconfire’s New Year’s Resolutions: Know Yourself and Your Audience

Allegiance Group

Know Your Audience. Know your audience: Meet your constituents, online and offline. Getting to know your audience means stepping into their shoes, seeing past the quantitative numbers and into the values, thoughts and emotions that drive them. It’s important to dedicate at least one employee to be in charge of managing these marketing channels (though they need not focus on it full-time). Know your audience: Get insights from Twitter and Facebook.

Hype vs. Reality: What digital channels are the most effective in 2010?


There is a lot of hype around new digital channels, but little evidence is published to back this up. Here is the evidence from one global campaign in 2010 to demonstrate how different digital channels compared. Is email obsolete" My first response is always that it depends on the objectives, the strategy and the audience since starting with the tools is putting the "cart before the horse".

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising


It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. Your donor database should track and report on how supporters interact with all of the channels in a campaign: email opens, social media engagement, web page visits, etc.

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