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Level Up Your Marketing with Analytics

Association Analytics

In this blog, we share tips on how to take your marketing to the next level with the help of analytics. If you don’t have a process in place to get your info, we suggest that you implement a workflow for your email list requests. With or without a process in place, getting the list you want can be challenging and time-consuming.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

A matching grant pledge prior to the big day encouraged supporters to dig deep, resulting in a 40% revenue increase compared to the previous year’s total by the time the day drew to a close. The end result was a near-doubling of the initial total culminating in a final revenue almost 80% greater than the prior year. “The

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Study the Data, But Eat the Cake—Put the Human Factor Forward

.orgSource

Machine Learning, predictive modeling, and natural language processing are a few of the ways AI makes data more meaningful. Dig Deeper and See Farther You may wonder how AI-driven analytics differ from the queries, dashboards, and statistical packages that have been around for some time now. Not necessarily so.

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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process. The key is being deliberate about the types of prospects you’re trying to reach and processes you’re using to try to convert them into new members. One example of thought leadership is this blog!

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Maximizing Nonprofit Fundraising with Google Analytics 4

Allegiance Group

Thankfully, Google Analytics makes it easy. You’ve likely heard that Google has released its new version, Google Analytics 4 (GA4). What Is Google Analytics 4? But what Google Analytics — and GA4 in particular — brings to the table is an extra layer of information. For Google Analytics, that would be a UTM parameter.

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Three Data-Informed Strategies for Better Member Engagement

Association Analytics

And even when measured, it can be tricky to know how to use engagement scores to improve member experience and operational results. Once the team aggregated the data and they were able to form a hypothesis, test it and confirm a need. Watch this on-demand webinar for a quick walk through how to do this (starts around 46 min mark).

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An Introduction to Bing Tools for Nonprofits

Nonprofit Tech for Good

Nonprofits are well familiar with Google Analytics, Google Ads, and Google Business Profiles, but most do not know the basics of Bing Webmaster Tools, Microsoft Ads, and Bing Places. 1) Bing Webmaster Tools Bing Webmaster Tools provide analytics about your website traffic and tools to improve your search results in Bing.

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