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Deliver the Metrics Grantmakers Want: How Enhanced Reporting Can Help Increase Funding and Save Time

NonProfit PRO

In this session, we'll review the results of our 2022 Top Funder Decision Factors survey of foundations, charitable trusts, and corporate giving programs from across the country and define how nonprofits can use outcome-focused data to stand out and secure more funding.

Metrics 173
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How to Make Analytics a Priority – Finally!

Association Analytics

You probably have a long list of great things you want to accomplish this year…including making analytics a priority. We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others.

Analytics 169
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What Are Key Event Metrics and Why Do They Matter?

Greater Giving

These key event metrics quantify the success of your events, and can show you how to improve them. Tracking these key event metrics can deliver critical insight into what you’re doing well, and where your events need improvement. Key Event Metric examples to help you track your own ROI.

Giving 69
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How Do You Measure The Value of Your Association's Products?

Association Analytics

Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics. association data analytics association data association products

Product 244
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[ASK AN EXPERT] Should Your Nonprofit Invest in Digital Analytics Tools?

Bloomerang

Today’s question comes from a nonprofit employee who wants advice on whether or not it’s worth it to invest in digital analytics tools. . They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Amy recommends setting metrics around the responses a post receives. Goal: Awareness Metric: Total Reach/Impressions.

Metrics 158
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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event?

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

Metrics 63
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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

Metrics 34
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Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth Kanter

” The discipline of measurement help you analyze what lies beneath those numbers, and uses that insight to improve your practices. You set objectives, create and implement strategy, identify key metrics, make changes based on your research, then gather new data, then make more changes, then gather more data, and on and on. Measurement of your processes and results—where you spend your time and money and what you get out of it—helps you make better decisions.

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What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

ROI 50
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Beaconfire Survey: What we learned at SXSW and NTC

Allegiance Group

Periodically, we do a survey of Beaconfire staff to get impressions on a variety of issues. Check out Jared Spool’s Anatomy of a Design Decision , Joshua Porter’s Metrics-Driven Design , and Lou Rosenfield’s Site Search Analytics for a Better User Experience. Beaconfire Survey ntc sxsw sxswiAll opinions expressed here are solely those of their authors.

NTC 45
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Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? " traffic is an important metric to evaluate a blog. No matter what type of metrics you trying to figure out. that's a universal metric standard.

Metrics 50
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How’s Your Project Going? – Metrics for Development Builds | Beaconfire Wire

Allegiance Group

06/28/2010: User Expectations and Interface Response Times 06/16/2010: Making the most of conference hashtags: A tool for presenters 06/08/2010: Beaconfire Survey: Seductive Interactions 06/08/2010: Emailing with Convio – Testing Conditional Content 06/07/2010: Goin’ Barefoot? – Metrics for Development Builds Posted Sunday, January 25th, 2009 at 7:09 pm by Alan Gallauresi (13 posts) Few things scare clients like the “big black box&# of development.

Group 41
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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Our purposes for using Analytics as User Research are: To learn about current visitors to the website. Analytics [this post]. Surveys and Interviews.

Design 31
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“Donor retention by the numbers”: Q&A with Caity Craver and Gary Carr

3rd Sector Labs

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution. Can you share that survey? Here’s a link to a post about the survey.

Retention 132
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Why practicing data hygiene can benefit your association staff and members

Nimble AMS

According to the Community Brands 2022 Association Trends Study, over half of association professionals say investing in business intelligence and data analytics is a top priority, yet only one-third would rate their organization’s data as excellent or very good.

Benefit 109
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Why your organization needs to reinvest in the state of its member data

Nimble AMS

According to Community Brands 2022 Association Trends Study, while data analytics is a higher priority for organizations, just one-third of association professionals report their data is excellent or very good. What is the state of your member data?

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Best Web Design Planning Tips

Care2

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Survey Your Audience. Before your organization spends money and staff time on building a website make sure you survey your audience and key stakeholders to ensure you are creating a website that will resonate with them. When doing user surveys try to keep them to 10 questions. Metrics Technology Trends

Design 60
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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

We work quickly to create and disseminate content, and look at metrics on our various digital platforms. Having talented people in-house allows us to pivot and move quickly based on our metrics,” Melissa says. Speaking of metrics, how do you measure your nonprofit site’s performance? Do you use analytics, surveys, testing, interviews?

Hunger 159
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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics. Engagement metrics: create. over time have gotten other metrics and impact from working on this goal.

Map 101
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The top five Salesforce Clouds association professionals leverage at their organizations

Nimble AMS

In the Salesforce State of Marketing report, 84% of marketers surveyed said customer expectations were changing their digital strategies. . According to Salesforce Customer Success Metrics , organizations that adopt Marketing Cloud report a 27% decrease in costs to acquire new constituents.

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What to expect when you’re expecting to rebrand your nonprofit

Candid

As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now. Your nonprofit’s brand is an important tool for communicating your mission to supporters and earning their trust.

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How-to: Calculate the ROI of Your Online Ads

NTEN

Here's a step-by-step guide on how we calculated that with the help of Google Analytics. We created several different versions of our ad, but it essentially looked like this: We haven't created enough ads to offer advice in that area – although this one was well received – but if you want to track it in Google Analytics, you must get the URL to your landing page right. Data google analytics NPTech NTEN roi Communications

ROI 73
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2 Steps to Implementing Effective Impact Data Collection Practices

Saleforce Nonprofit

Building from your theory of change, it is crucial for organizations to have a comprehensive, clear set of metrics (also called “indicators” in the social sector) that track inputs, activities, outputs, and outcomes; all of these build evidence of your program’s effectiveness.

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A standard by any other name | Beaconfire Wire

Allegiance Group

06/28/2010: User Expectations and Interface Response Times 06/16/2010: Making the most of conference hashtags: A tool for presenters 06/08/2010: Beaconfire Survey: Seductive Interactions 06/08/2010: Emailing with Convio – Testing Conditional Content 06/07/2010: Goin’ Barefoot? Sixteen years later, the President signed Executive Order 12770 , directing the federal government to make primary use of the metric system.

Group 41
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Why your association needs to adopt a data governance policy

Nimble AMS

While data analytics might be communicated as a high priority, the surveyed association professionals report their confidence in the state of their member data remains weak. Having well-governed analytics also helps elevate companywide strategy and maximize ROI.

Adopt 97
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The Ultimate Guide to Google Ad Grants for Nonprofits: 2022 Edition

Nonprofit Tech for Good

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. You should set up the conversion in Google Analytics and import it into Google Ads.

Google 247
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End-of-Year Reporting: How Are You Collecting and Packaging Your Data?

Forum One

Don’t just open your Google Analytics dashboard and expect that your best insights will just pop out. Regularly monitoring performance metrics or KPIs throughout the year allows you to know what you need.

Metrics 71
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Nonprofit explainer videos: 4 tips to inspire supporters

Candid

Examine your donor database, social media channels, or even survey data to answer questions, like the following: Why is your mission relevant to your audience’s direct interests? Picture yourself in a donor’s shoes.

Support 69
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New Privacy Changes Simplified: 3 Actionable Ways to Respond

Saleforce Nonprofit

Consider new opportunities where you can creatively and directly collect information from a supporter, like having volunteers sign in on an iPad at an event or embedding a survey form within an email. Measure metrics that matter. Privacy.

Action 87
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Turning Nonprofit Data into Decisions

Qgiv

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest.

Data 63
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Social Media Tracking – Easy Tools to Monitor Online Activity and ROI

Allegiance Group

Various tools exist today to centralize management of social media profiles, track web analytics, allow scheduling of posts, and facilitate planning. As reported in a recent article on eMarketer , InformationWeekAnalytics released a survey showing that most companies are relying on relatively low-tech solutions to monitor social media. Or connect with Spredfast to acquire sentiment analytics to easily measure overall online brand awareness and activity.

Group 52
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Engage, request, repeat: The proven formula for retaining donors

Candid

You can calculate this metric for your organization by dividing the number of donors who gave again this year by the total number of donors who gave last year. . Send surveys to donors to measure their satisfaction, loyalty to your nonprofit, and trust in your organization.

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4 Reasons to Start Planning Ahead for Giving Tuesday

sgEngage

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy.

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5 Web Reports Every Nonprofit Should Know

NetWits

Those who follow me on Twitter , or for whom I’ve helped implement NetCommunity websites, won’t be surprised to find me write about Google Analytics. No wonder than, I am commonly asked; “What are the top web analytics reports and tools every nonprofit should know?&#. I’m sure I’m not alone in my ability to spend hours upon hours sifting thru web analytical data and exploring all the amazing information amassed, working to decipher what it all means.

Report 201
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5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

sgEngage

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend. solicit The 2010 Cygnus Donor Survey notes this and other trends.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Google provides Ad Grant participants with free access to Google Analytics. Google also uses a metric called ‘Quality Score’ to measure the effectiveness of different keywords, and each of your keywords must have a minimum Quality Score of 3. Respond to the program survey.

Grant 52
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100+ Fundraising Tasks for Your Nonprofit’s Board

Nonprofit Tech for Good

Be aware of key accomplishments, metrics, testimonials, and milestones. Sort through online organizational data (Google analytics, email open rates) to see if there are insights, trends, and patterns that could be used to improve operations.

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How Libraries Use Social Media

Tech Soup Blog

We surveyed 311 libraries throughout the country and found out some interesting things. In our survey, we found that 55 percent of respondents serve fewer than 25,000 patrons, so nearly half of the respondents were smaller libraries, probably mostly in rural areas. On November 30, join us to learn all about social media analytics. Our survey is still going on! Take our survey and tell us how your library is using social media.

Library 64