5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

While there are many things vying for your attention, when it comes to digital growth there are only five critical metrics you should look at to help you get the most out of your budget and drive long-term sustainable growth. It needs to be combined with the other metrics to provide value.

Deliver the Metrics Grantmakers Want: How Enhanced Reporting Can Help Increase Funding and Save Time

NonProfit PRO

In this session, we'll review the results of our 2022 Top Funder Decision Factors survey of foundations, charitable trusts, and corporate giving programs from across the country and define how nonprofits can use outcome-focused data to stand out and secure more funding.

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Understanding Impact Metrics for Your Nonprofit: A Guide

DipJar

In this sense, impact metrics are the specific measures of the positive and negative effects of an intervention, action, or project on individuals, communities, or the environment. In this guide, we’ll answer the most frequently asked questions about nonprofit impact metrics, including: .

Important Questions for Your Post Virtual Event Survey

AccelEvents

To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. Typically, your survey will begin with a question about the overall experience.

The Death of the Open Metric (and other freak outs)

sgEngage

What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Tracking opens as the sole metric for engagement is no longer accurate. The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE.

Important Questions for Your Post Virtual Event Survey

AccelEvents

To help you compile this survey and get the data you need, we’ve compiled a few tips for writing post-event surveys and details of some of the most important questions that you need to ask. Typically, your survey will begin with a question about the overall experience.

8 Ways to Find Major Donors for Your Small Nonprofit

Get Fully Funded

If your fundraising plan doesn’t include a strategy for finding, cultivating, and asking major donors for a large donation, you’re missing out on some big gifts for your small nonprofit. Larger gifts equal more net revenue which means you can do more good.

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6 Post-Event Survey Tips to Improve Your Virtual Events

Achieve

In particular, post-event surveys have become a powerful tool to. If you’re searching for simple strategies to greatly improve virtual event success, post-event surveys are a strong place to start. To make the most of your post-event surveys, consider these key tips: .

10 Social Media Metrics for Nonprofit Organizations (and How To Track Them)

Nonprofit Tech for Good

“A survey of 200 charity and foundation professionals revealed that nonprofits are finding it difficult to determine how valuable social media tools are for their organizations. For those 79% of nonprofits out there, I have listed 10 social media metrics below that can be easily tracked and plotted on a Social Media Return on Investment (ROI) Spreadsheet ( Download ). “ Hits &# are not the metric to monitor.

How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. Tags: facebook metrics Click to see larger image.

Facebook Metrics Nonprofits Need to Know

Care2

If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. They categorized organizations as small, medium, or large, based on the number of fans their pages have, and also looked at groups by sector.

Digital Adoption Survey Aims to Learn More About the Digital Divide

Care2

A new Digital Adoption Survey explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery. NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies.

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How and Why to Survey Your Donors

Connection Cafe

The truth is that sometimes these simple things like surveys, thank you notes and other small things have great results. Surveys are among the most well known instruments of measurements of public opinion, but that doesn’t mean everybody knows how to use them. A few rules of thumb when applying donor surveys. When developing a survey it implies using common language, building surveys with a purpose in mind and asking few, relevant questions.

[Guest Post] Prospect Research Metrics and ROI

Donor Search

Recently, I asked Prospect Researchers to complete a brief survey to help me understand how they measure the value of the work they perform. The survey consisted of four questions: What are the top three criteria used by management to evaluate your performance? Guest Post by Margaret King, Founder/President of InfoRich Group, Inc. What are… Basics of Prospect Research Conducting Prospect Research Data and Statistics Uncategorized

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Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

Is the New Facebook “People Talking About” Metric As Meaningless as Number of Likes?

Beth Kanter

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. The people talking about this metric tallies: Liking a page; Posting to a page’s wall; Liking, commenting, or sharing a page’s status update, photo, video, or other content; Answering a question posted by a page; RSVPing to an event hosted by the page; Mentioning the page (users must formally tag the page); Tagging a page in a photo; Liking or sharing a check-in deal, and.

Digital Adoption Survey Aims to Learn More About the Digital Divide

Care2

Digital Adoption Survey explores how organizations keep staff connected, from offices to virtual teams, as well as how the Internet factors into program or service delivery. NTEN and Mobile Citizen are teaming up for this survey to better understand online technology and digital inclusion among nonprofits and the communities nonprofits serve. Throughout this digital adoption survey, we define digital divide as any barrier that prevents people from being able to access technology.

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How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Obvious event metrics to follow are the basics, like these: Total amount raised. But what about more subtle metrics that can really make a difference? Metric.

How to Get the Most From Feedback Surveys

NonProfit Hub

A few weeks ago, we talked about why feedback surveys are a helpful tool to help towards success. This got our wheels turning and made us prompted us to talk about specifically what you can do to get the most back from feedback surveys. Fortunately, feedback surveys take the cost out of lengthy and expensive research while providing valuable results in no time. If you’re asking questions willy-nilly, then your survey’s going to turn out pretty useless.

Applying Avinash Kaushik’s Best Social Metrics Framework for the New Facebook Insights Data

Beth Kanter

” The discipline of measurement help you analyze what lies beneath those numbers, and uses that insight to improve your practices. You set objectives, create and implement strategy, identify key metrics, make changes based on your research, then gather new data, then make more changes, then gather more data, and on and on. Measurement of your processes and results—where you spend your time and money and what you get out of it—helps you make better decisions.

What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

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A Tale of Two Nonprofit and Social Media Adoption Surveys

Beth's Blog: How Nonprofits Can Use Social Media

Social Impact Nonprofit Social Media Survey View more presentations from Weber Shandwick Social Impact. Weber Shandwick released the results of a survey of 200 nonprofit and foundation executives to explore how their organizations (range of budgets) are using social media and the value they derive from these efforts. Here's the topline results: There is extensive experimentation with social media in the nonprofit sector, but only half (51%) surveyed are active users.

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Beaconfire Survey: What we learned at SXSW and NTC

Allegiance Group

Periodically, we do a survey of Beaconfire staff to get impressions on a variety of issues. Check out Jared Spool’s Anatomy of a Design Decision , Joshua Porter’s Metrics-Driven Design , and Lou Rosenfield’s Site Search Analytics for a Better User Experience. Beaconfire Survey ntc sxsw sxswiAll opinions expressed here are solely those of their authors.

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media

Care2

Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Guest Post by Marc van Bree: Orchestras and Social Media Survey

Beth's Blog: How Nonprofits Can Use Social Media

Orchestras and Social Media Survey View more documents from Marc van Bree. What are the valued metrics? While there have been different surveys on nonprofit adoption, for example, these two recent studies I profiled last month, I wish there was a benchmarking study. Marc Van Bree responded that he had some answers from a survey he was doing with orchestras. This week, I will kick off the Orchestras and Social Media Survey 2009 series on my blog.

Tools for gathering data for blog and web page metrics

Beth's Blog: How Nonprofits Can Use Social Media

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? " traffic is an important metric to evaluate a blog. No matter what type of metrics you trying to figure out. that's a universal metric standard.

How’s Your Project Going? – Metrics for Development Builds | Beaconfire Wire

Allegiance Group

06/28/2010: User Expectations and Interface Response Times 06/16/2010: Making the most of conference hashtags: A tool for presenters 06/08/2010: Beaconfire Survey: Seductive Interactions 06/08/2010: Emailing with Convio – Testing Conditional Content 06/07/2010: Goin’ Barefoot? – Metrics for Development Builds Posted Sunday, January 25th, 2009 at 7:09 pm by Alan Gallauresi (13 posts) Few things scare clients like the “big black box&# of development.

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What Does Your Digital Strategy Look Like?

Care2

Care2 has partnered with hjc and NTEN to get your input to create the 2015 Digital Strategy Outlook Survey, which will be released in January. Your feedback is extremely valuable and we thank you for taking the time to participate in our survey by December 31, 2014. Marketing Research Metrics Nonprofit Trends Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals.

Without Trust, You Don’t Have a Team

.orgSource

There are a variety of metrics that might be useful. You could distribute a survey, conduct 360-degree performance evaluations, analyze the financials, and assess your progress against goals. Do you ever wonder how you’re doing as a leader? What’s the best way to evaluate your skills?

Study: More People Donated to Charity in 2012 Than 2011

Care2

People donated more money to charity in 2012 than in 2011, according to a Blackbaud survey , where over 4200 donors from the US, the UK, and Australia responded to a variety of questions about their donation habits to nonprofits. They survey results showed that US donors contributed the most to charity overall, 3x as much as UK and Australian donors. Direct Mail Metrics Mobile Online Fundraising Trends

NTEN's Community of Impact Finds Peers Still Struggling to Make Data Impactful

NTEN

NTEN''s Communities of Impact recently conducted a small survey (n=69) of nonprofit professionals asking how their organizations are engaging with data. We are now in the process of conducting follow-up surveys, and a few interesting insights have begun to emerge. The "who": To me, the most illuminating survey results have to do with who is being made responsible for data in nonprofit organizations. The survey seems to reveal a sector struggling to figure out how data fits.

Best Web Design Planning Tips

Care2

Survey Your Audience. Before your organization spends money and staff time on building a website make sure you survey your audience and key stakeholders to ensure you are creating a website that will resonate with them. There are a variety of inexpensive online survey tools that you can use such as Survey Monkey that will work just fine. When doing user surveys try to keep them to 10 questions. Metrics Technology Trends

New Study: 60% of Americans Donate Money to Charity

Care2

This trend is not expected to change anytime in the near future, said the survey. Marketing Research Metrics Nonprofit Online Fundraising Even though the U.S. economy is still recovering, the majority of Americans (60%) still give to charity, according to the Next Generation of American Giving study by Blackbaud. The study looked at giving habits and trends across four generations of donors – Matures (68+), Boomers (49-67), Gen X (33-48) and Gen Y (18-32).

Strategies to Increase Nonprofit Donor Retention Rates

Care2

This data can be gathered through surveys, tracking the issue they were recruited on, and the different types of actions they take with your organization. Marketing Research Metrics Online Fundraising TrendsWhile all nonprofits recognize the value of cultivating donors over the long-term, they feel an incredible amount of pressure to implement short-term strategies that will raise money today.

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Live Blogging: 09NTC Mapping Your Social Media Strategy

Amy Sample Ward

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them. pick the right metrics. Engagement metrics: create. over time have gotten other metrics and impact from working on this goal. metrics bubble up.

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Counting on Success? Focus on Event Fundraising Analytics

Connection Cafe

Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. Refer to Analyze This: A Nonprofit’s Guide to Event Fundraising Analytics by Convio and Event 360 for an excellent discussion of these key peer-to-peer fundraising metrics and more. How Do I Use Metrics with My Event? Metrics are by no means a substitute for creating a great experience for peer-to-peer event participants.

Great reads from around the web on December 15th

Amy Sample Ward

" Orchestras and Social Media Survey: Key Findings and Full Report | Dutch Perspective by Marc van Bree – "In short, the survey found that social media activities, familiarity and usage seem to be widespread among orchestras. It seems many orchestras are dipping their feet in the social media pool, but do not have the policies, budgets, and metrics in place to effectively use the tools at their disposal, even if they do recognize the need for checks and balances."

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Take the M+R Online Monthly Giving Survey - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

60) Search « Live from Convio Summit 2007 | Main | Mastering Integrated Marketing: Interview with Jessica Grounds » Wednesday Oct 17 2007 Take the M+R Online Monthly Giving Survey Wednesday, October 17, 2007 at 04:35PM | by James OMalley Wouldnt you love to know more about monthly giving? sustainer/recurring) – and they want to include YOU in their short and easy survey of nonprofit organizations.

Organizations: Learn to Connect the Dots

Care2

A new study of 244 nonprofit participants by Avectra and NTEN show that nonprofit organizations are either tracking a lot of engagement metrics ranging from email open rates to activity on Facebook or don’t do it all. Unfortunately, many of the organizations tracking engagement metrics are not applying the data to make informed decisions about their programming, online strategy, fundraising, and outreach.

How Are Your Participants Fundraising Online?

Connection Cafe

While it is advised to review event metrics after an event, it may be beneficial to review some fundraiser participation while the fundraising is actually happening. And while you can’t really determine this by running a report, consider including a section asking them to share their fundraising experience in the post event survey. Surveying participants after your event is over will assist in preparing for following year.

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A standard by any other name | Beaconfire Wire

Allegiance Group

06/28/2010: User Expectations and Interface Response Times 06/16/2010: Making the most of conference hashtags: A tool for presenters 06/08/2010: Beaconfire Survey: Seductive Interactions 06/08/2010: Emailing with Convio – Testing Conditional Content 06/07/2010: Goin’ Barefoot? Sixteen years later, the President signed Executive Order 12770 , directing the federal government to make primary use of the metric system.

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How Successful Nonprofits Invest, and Reinvest, in their Online Presence

Nonprofit Tech for Good

We work quickly to create and disseminate content, and look at metrics on our various digital platforms. Having talented people in-house allows us to pivot and move quickly based on our metrics,” Melissa says. Speaking of metrics, how do you measure your nonprofit site’s performance? Do you use analytics, surveys, testing, interviews?

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Why your organization needs to reinvest in the state of its member data

Nimble AMS

Gauge how your association measures up by surveying your staff to identify key trends in your organization. Take your information-gathering process a step further by surveying members or forming a focus group. What is the state of your member data?