Connection Cafe

JULY 22, 2013

Most nonprofits already have Google Analytics installed on their website to track online traffic. For some good how-to posts, check out my co-blogger Alissa Ruehl , perhaps starting with her Intro to Google Analytics. This post is about how we incorporate Google Analytics data into our Design Process. Methodology.

Analytics 37

Analytics Design Research Process 37

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Care2

JULY 11, 2011

Did you know that people are spending less time on websites then they did a year ago, according to a Google Analytics benchmark report released in early July. Survey Your Audience. There are a variety of inexpensive online survey tools that you can use such as Survey Monkey that will work just fine. No problem.

Design 76

Design Web Tips Survey 76

Amy Sample Ward

APRIL 27, 2009

I’m here at NTEN’s 09NTC and am going to live blog Beth Kanter’s session on mapping your social media strategy to metrics. The right metrics. Analytics tools. Themes that people want to learn: new metrics structures can bubble up. funders of a 20th century mindset - what metrics speak to them.

Social Media 102

Social Media Map Strategy Media 102

Neon CRM

JUNE 2, 2023

Nonprofit engagement metrics can help you understand your organization, but you’ve probably seen the same terms over and over again in your research. By embracing a few overlooked metrics, you will be able to go deeper into that information. By embracing a few overlooked metrics, you will be able to go deeper into that information.

Metrics 52

Metrics Rate Nonprofit Social Media 52

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. You soldier on and set up Google Analytics, hoping that the data can start a conversation with everyone, despite the initial reluctance. Why Is Google Analytics Important for Nonprofits?

Culture 36

Culture Data Create Case Study 36

NTEN

SEPTEMBER 24, 2009

Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42 Target Analytics noted in the 2008 donorCentrics Internet Giving Benchmarking Analysis study that as much as 16% of new donors and 27% of new revenue came from online sources in 2008. Your own results may vary.

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   She break out the components of relationships: Trust, Commitment, Satisfaction, control mutuality, exchange/control She then showed how you might construct a survey to measure these aspects.

Social Media 50

Social Media Relationship Media Georgia 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2013

While we have articulated our main goal and identified our stakeholders, we are still actively exploring what kind of investment we can make and what various benchmarks mean to us and more importantly what we should do with the numbers we collect. If you have a large team/organization, you could ask this on a survey and share back the data.

Measure 96

Measure Social Media Media Social 96

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. It uses metrics to measure your results and help you improve your strategy over time. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

NonProfit Hub

MARCH 10, 2015

Instead, focus on the metrics that affect revenue. Google Analytics gives you lots of metrics to watch — but there are only three that directly contribute to revenue.”. We’ve surveyed CEOs who answer this question less effectively than their secretaries.

Share 28

Share Tips Fundraising Test 28

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. Fundraising Nonprofit Email Benchmarks You Need to Know 14 min read Read Now Social Media Another important channel for donor communication is social media.

Donor 52

Donor Management Guide Retention 52

sgEngage

MAY 17, 2021

The CASE Voluntary Support of Education Survey (CASE VSE) indicates that the majority of restricted giving to endowments is given for student financial aid (39.7% We will soon publish results from our work in alumni engagement metrics, and that insight should help institutions as they plan. billion in our 2020 report from $49.6

Education 56

Education Conversation Giving University 56

Bloomerang

JULY 20, 2023

Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. For example, if your primary goal of a crowdfunding campaign is to raise $10,000, then you’ll know that total revenue is one of the important metrics to keep track of throughout the campaign.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. I do that with a grain of salt.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Idealware looked into this question about nonprofits and Facebook as well as other questions in its recent research study, Using Facebook to Meet Your Mission: Results of a Survey , available for free download with registration and discussed at free webinar on June 16 at 1 PM PST. Idealware Study.

Measure 96

Measure Organization Metrics Analytics 96

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

Altimeter Report: Social Media Analytics. Jeremiah Owyang from The Altimeter Group along with John Lovett and Eric Peterson both of the Web Analytics Demystified firm have published an open research report that advocates for a standardized framework of the following business objectives and use of metrics to measure them.

Social Media 99

Social Media Measure Strategy Media 99

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? The only way to do that is to benchmark against your organization’s performance or peer organizations. Niki Kidd of Social Change, gives us a step-by-step methodology in this post, titled Using Data to Assess Your Peers. Pick Metrics. Select Your Tools. Make Sense of Your Data.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 6, 2006

Last week, there was a useful exchange on the NTEN Affinity group for Nonprofit Bloggers around the question "What metrics do you use to measure success for your blog?" the listserv question was focused on blog metrics and primarily as traffic and driving traffic! Are blog metrics all about traffic? Google Analytics.

Metrics 50

Metrics Web Tools Technorati 50

ASU Lodestar Center

AUGUST 24, 2011

This 1, 3, 5 year plan will serve as your road map, illustrating your course and outlining goals and benchmarks to hit. Most plans offer a benchmark against which actual performance can be measured and reviewed (more on this later.) It is important to establish a baseline and set benchmarks and goals to strive to achieve.

Communication 93

Communication Effective Impact Benchmark 93

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Benchmark Studies and Examples. In the US, there are several terrific benchmark studies of nonprofits and technology , including some on social networking but these are focused mostly on US nonprofits. I spent some time searching for similar studies or compilations for international organizations as well as some specific examples.

Policy 103

Policy Social Media International News 103

Connection Cafe

DECEMBER 22, 2013

According to the 2014 Content Marketing Report, 92% of the nonprofits surveyed are using content marketing. Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. Donor retention rates are depressing.

Story 54

Story Nonprofit Social Media Content 54

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. Recurring Giving Benchmarking Analysis says so.

Statistics 82

Statistics Trend Benchmark Blackbaud 82