Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 24, 2010

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Tags: facebook metrics. I have not done this yet.

Metrics 97

Metrics Benchmark Facebook Experiment 97

3rd Sector Labs

JUNE 17, 2014

QUESTION: Caity talked about calculating the ‘growth score’, then used an example of the benefit of moving that metric just 2%. Second, how easy is it to get your data OUT of the CRM database – not get into, but get it out, whether you need to run analytics, feed another system, or even migrate to a new solution.

Retention 148

Retention Donor Data Advice 148

Whole Whale

SEPTEMBER 8, 2023

Survey existing donors on what compelled them to support you before. Surveys, interviews, and data analysis can reveal the equivalent of that Rolls-Royce insight – the key emotional triggers, values, and desires of your existing and potential supporters. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Connection Cafe

JUNE 13, 2013

Focus on Event Fundraising Analytics , we looked at how peer-to-peer event metrics let us know if our event planning and execution efforts are paying off in fundraising results. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Profit/loss.

Metrics 42

Metrics Benchmark Fundraising Stats 42

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 15, 2011

For example, they know from their survey research, real-time monitoring, and content analysis of comments on their posts that a lot of people care deeply about environment issues, but don’t self-identify as “environmentalists.” Say Giller, “Our whole team reviews Google Analytics, like sipping fine wine.” Source: grist.org.

Measure 97

Measure Policy Social Media Green 97

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. That is they make decisions based on meaningful data, rather than solely by gut.

Culture 115

Culture Data Measure Social Media 115

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics. Understanding post-purchase behavior is an important part of the analysis. What is the trend in sales over time?

Product 282

Product Associations Measure Analysis 282

NTEN

SEPTEMBER 24, 2009

Blackbaud's analysis of online giving in 2008 found that December accounted for about 21% of the year's transaction volume, but 48% of the total dollars raised. for Blackbaud customers in the entire analysis. Blackbaud analyzed the Giving USA data, along with other important metrics, and estimates that more than $15.42

Online 90

Online Fundraising Offline Blackbaud 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. Lowered Expenses.

Marketing 50

Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

After you've been able to use metrics to learn what works and adapt your approach, you can use a traditional approach which begins with defining value and culminates with a financial calculation that could go something like this. Definition: An analysis that looks at the benefits, costs, and value of a technology project over time.

ROI 50

ROI Social Media Slides NTEN 50

AccelEvents

JUNE 24, 2021

Collecting and analyzing advanced analytics based on behavior activity will allow your brand to further segment audiences, personalizing the nurturing process and maximizing the ROI potential. Brands and event marketers may think the audience is after one thing, but attendance metrics indicate they were after something else entirely.

Guide 93

Guide Virtual Registration Platform 93

Connection Cafe

NOVEMBER 1, 2019

Fred Weiss shared an in-depth analysis on the latest trends facing higher education advancement , alumni engagement metrics, and CASE’s 2018 Voluntary Support of Education (VSE) Survey. Key findings from CASE’s 2018 VSE Survey include: . Gifts from every type of donor increased.

Trend 23

Trend Learning Industry Education 23

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech.   She break out the components of relationships: Trust, Commitment, Satisfaction, control mutuality, exchange/control She then showed how you might construct a survey to measure these aspects.

Social Media 50

Social Media Relationship Media Georgia 50

Bloomerang

OCTOBER 31, 2023

Reporting and analytics : To measure the impact of your activities and make data-driven decisions. And you can use donor surveys to learn more about your supporters’ preferences and expectations, all within the platform. Payment processing methods: To handle financial transactions and ensure accurate donation processing.

Classes 102

Classes System Management Donor 102

Neon CRM

MAY 31, 2023

It also involves careful analysis and upkeep of your donors’ data. By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. This could include volunteering, attending events, or joining a donor community.

Donor 52

Donor Management Guide Retention 52

Bloomerang

JANUARY 29, 2024

Reporting and analytics: To measure the impact of your activities and make data-driven decisions. You can also take advantage of donor surveys to learn more about your supporters’ preferences and expectations, all within the platform. These features will save you time and ensure prompt outreach, regardless of location.

Platform 71

Platform Giving Guide Classes 71

Zen and the Art of Nonprofit Technology

SEPTEMBER 17, 2007

How odd is it then to teach Google Analytics to nonprofit techies but then say that site statistics had nothing to do with a nonprofit’s mission? They can be used for a nonprofit’s mission and that is why nonprofits should exercise transparency on web site analytics. Why bother having a web site at all? 6 Katrin 09.19.07

Stats 100

Stats Web Statistics NTEN 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site. You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

fusionSpan

OCTOBER 16, 2023

Using a donor management system provides capabilities such as data analysis, using this to send personalized communications, and implementing automations to manage these based on donor behavior. Paths include fundraising, program management, constituent engagement, and analytics.

Management 59

Management Donor Fundraising Track 59

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 17, 2011

Measurement tools or perhaps more accurately, social analytics tools collect that data. Social media metrics mavens know that both qualitative and quantitative data is needed. If you are measuring reach, engagement or action, you’ll need an analytics tool. Content Analysis Tools: Radian 6 and Netvibes.

Measure 115

Measure Social Media Tools Media 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. It’s not possible.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 15, 2011

Idealware looked into this question about nonprofits and Facebook as well as other questions in its recent research study, Using Facebook to Meet Your Mission: Results of a Survey , available for free download with registration and discussed at free webinar on June 16 at 1 PM PST. Creating is more appealing then analysis to most.

Measure 96

Measure Organization Metrics Analytics 96

Tech Soup

APRIL 5, 2017

R for analysis and visualizations (free). iNZight for analysis (free). Google Analytics Doesn't Have to Be Scary. Yesenia Sotelo of SmartCause Digital has magically made the data and reports within Google Analytics into something very approachable. So where does Google Analytics come in?

Learning 41

Learning Adobe Metrics Miami 41

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts.

Measure 115

Measure Learning Case Study Metrics 115

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 14, 2014

Many of the techniques required to develop new socio–economic metrics drawing on social data are being pioneered by international development agencies, with citizen–led initiatives playing a pivotal role. One recent project is a real-time analysis and data visualization of the post2015 conversation on Twitter.

Policy 103

Policy Social Media International News 103

Achieve

MARCH 17, 2023

You want them to act on your request; whether that be by donating to your fundraising campaign, signing up to volunteer at your next event, or submitting a feedback survey. Monitor metrics. To help your organization figure out what combination of strategies works best for your audience, you’ll need to monitor metrics.

Channel 52

Channel Donor Demographics Social Media 52

sgEngage

OCTOBER 28, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. solicit The 2010 Cygnus Donor Survey notes this and other trends.

Statistics 82

Statistics Trend Benchmark Blackbaud 82