Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Share Your Story: ROI, Social Media, Nonprofits. tags: nonprofits roi ). Last year at this time, I was writing the chapter on ROI in the soon to be published book from NTEN called " Managing Your Mission." It uses metrics to measure your results and help you improve your strategy over time.

ROI 50

ROI Slides Social Media NTEN 50

AccelEvents

JULY 20, 2020

Feedback or surveying feature. Whether you are hosting a completely virtual event or a hybrid event , recording the content and playing it back can generate more long-term ROI and engage attendees long after the event has ended. Do You Provide Any Analytics, Insight, Or Metrics? Q&A feature for after a presentation.

Virtual 94

Virtual Platform Question Broadcast 94

Bloomerang

NOVEMBER 10, 2023

Send a survey if you don’t hear back. This report should list metrics such as: Program ROI Retention rate Number of gifts secured Average donation size Average giving capacity Number of asks By reviewing these metrics, you can identify opportunities to continue improving your major gift program. Make one last phone call.

Gift 99

Gift Raise Guide Relationship 99

Forum One

JULY 13, 2021

One of the most common implications of Apple’s change is a reduction in Google Analytics’ ability to report on new and returning visitors. Google Analytics utilizes first-party cookies, so it won’t be impacted by the wider trend of blocking third-party cookies. Decreased ROI on ad spending.

Impact 46

Impact Organization Track Analytics 46

AccelEvents

JULY 20, 2020

Feedback or surveying feature. Whether you are hosting a completely virtual event or a hybrid event , recording the content and playing it back can generate more long-term ROI and engage attendees long after the event has ended. Do You Provide Any Analytics, Insight, Or Metrics? Q&A feature for after a presentation.

Virtual 52

Virtual Platform Question Broadcast 52

AccelEvents

JUNE 24, 2021

With advancements in technology, hybrid and virtual event platforms have made it easier to track ROI and increase visibility into how leads travel through a sales funnel. Brands and event marketers may think the audience is after one thing, but attendance metrics indicate they were after something else entirely.

Guide 93

Guide Virtual Registration Platform 93

Association Analytics

JUNE 2, 2021

Those traditional metrics are a good starting point, but often do not tell the whole story. Data can help you think more broadly to identify a valuable product based on your specific goals and success metrics. This is a very important data point in your overall valuation assessment to determine if you are getting a profitable ROI.

Product 282

Product Associations Measure Analysis 282

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  Where else you could you pick up conference schwag like a google analytics toothbrush with the words "brush, rinse, and repeat" printed alongside the google logo?   He made the points that your metrics must get you to results - and the three most important results are: Increased Revenue. Lowered Expenses.

Marketing 50

Marketing Measure Metrics Hunger 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 21, 2008

  It included two excellent case studies and social media metrics- one on ASPCA and the other Georgia Tech. Dell measures ROI based on the number of useable ideas generated.   ROI    what's the ROI podcasting that cost $500 and sold more product that a $40,000 campaign. 

Social Media 50

Social Media Relationship Media Management 50

Connection Cafe

NOVEMBER 1, 2019

Fred Weiss shared an in-depth analysis on the latest trends facing higher education advancement , alumni engagement metrics, and CASE’s 2018 Voluntary Support of Education (VSE) Survey. Key findings from CASE’s 2018 VSE Survey include: . Gifts from every type of donor increased.

Trend 23

Trend Learning Industry Education 23

Connection Cafe

JULY 26, 2011

Commissioned by Convio, Edge Research conducted an online survey for nine weeks gathering responses from 123 nonprofit practitioners and conducted 15 in-depth interviews, resulting in the Integrated Multi-Channel Marketing Study. The process of proving ROI is complex. “Sounds cool but I have no idea what, where and when!”

Integration 32

Integration Marketing Org Channel 32

Bloomerang

JULY 20, 2023

Then, determine the amount you’re willing to spend to hit those goals and lead to a healthy return on investment (ROI). Track key metrics To determine how successful your strategy is and see if you’re reaching your goals, you need to know which metrics to track. We’ll cover more about the metrics you should analyze later.

Ideas 79

Ideas Online Fundraising Tips 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. Figuring out the Return on Investment for your blog can't be done with a single metric. Outbound links for influence.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

Want Useful Analytics? Pick Metrics. Now it is time to pick the metrics or data points that will let you know whether or not you’ve reached your goal. 8 Metrics To Measure Online Fundraising by David Hartstein, Wired Impact, describes how to match metrics with your goals for measuring your fundraising efforts.

Measure 115

Measure Learning Case Study Metrics 115

AccelEvents

DECEMBER 17, 2020

To fully understand if you’ve hosted a successful virtual event, you need to take a dive into event data and analytics. By using Google Analytics, or another tracking tool, you can find out how often your page has been viewed. Email Metrics. You need to track email metrics to determine the success of your efforts. .

Virtual 52

Virtual Measure Registration Rate 52

AccelEvents

DECEMBER 17, 2020

To fully understand if you’ve hosted a successful virtual event, you need to take a dive into event data and analytics. By using Google Analytics, or another tracking tool, you can find out how often your page has been viewed. Email Metrics. You need to track email metrics to determine the success of your efforts. .

Virtual 52

Virtual Measure Registration Rate 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 26, 2010

A couple of recent reports and frameworks in both nonprofit and for-profit areas have been published recently and provide some useful ways to think about how to measure the ROI as well and measure effectiveness. Altimeter Report: Social Media Analytics. They define this process as "social media analytics.".

Social Media 99

Social Media Measure Strategy Media 99

ASU Lodestar Center

AUGUST 24, 2011

The goal is to achieve the greatest ROI and to keep track of the budget in order to influence budgetary needs for the coming fiscal year. Start by looking at your website usage analytics (more info on this below). Also, remember to survey your constituents and conduct other audience research as needed. Virtual Trending.

Communication 93

Communication Effective Impact Benchmark 93

Neon CRM

APRIL 27, 2023

And understanding your audience is a lot easier when you have a nonprofit CRM that allows for detailed interaction tracking with customizable fields and powerful analytics. New Volunteers: If you are running a volunteering event, this is the primary metric you’re going to use to judge success.

Guide 78

Guide Nonprofit Volunteer Hosting 78