Beth's Blog: How Nonprofits Can Use Social Media

MAY 27, 2015

Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. Methods and Metrics for Assessing Civic Tech, Guest post by Anne Whatley, Network Impact. My colleague, Anne Whatley, wrote this summary of what you’ll find when you dig into these two stellar and highly practical reports and resource lists.

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Metrics Method Tech Government 50

Forj

NOVEMBER 8, 2017

Mike Rustici , President of Watershed LRS, will be presenting “Enabling Learning & Performance Analytics with xAPI”on November 28th as part of our Though Leaders Series Webinar! Businesses have been using older technologies for years, making change difficult. Tell us about the VISA case study. . Save your seat!

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Analytics Learning Case Study Adopt 34

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. What has changed?

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Facebook Measure Change Images 131

Whole Whale

SEPTEMBER 8, 2023

The 5 key points from “Ogilvy on Advertising” Do your homework – Study the product, its competitors, and research consumers’ views before developing advertising. Don’t change just for novelty’s sake. Put a human face on the cause through case studies, testimonials, and videos. Apply those lessons.

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Lesson Fundraising Digital Test 59

ASU Lodestar Center

MAY 24, 2016

Analytical evidence helps marketing departments understand how to place a product in front of the user and can increase the chance of purchases. If gamification sounds like the right answer for your organization, it is most important to define the goals for both parties and the methods that will be used to create an engagement system.

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Game Change Arizona Badge 56

Saleforce Nonprofit

SEPTEMBER 2, 2022

Over the last few years, many companies have made bold claims on plans to address global issues like climate change; diversity, equity, and inclusion (DEI); and community impact. Moreover, a recent Deloitte study identified leaders overestimate customer trust by 38% and employee trust by 45%. higher and a total shareholder return 19.6%

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Impact Service Companies Measure 59

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 25, 2014

What Social Media Analytics Can’t Tell You I’m thrilled to be on a panel organized by Alexandra Samuel, Vision Critical , along with Jeremiah Owyang and Colby Flint. The session will share the results and insights from research studies that combining social media analytics with survey data.

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Conference San Diego New York City Social Media 113

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. There has been a couple of studies and workbooks that speak to the growing need for nonprofits to embrace the use of performance measurement data as a management tool. ” Here’s a quick review of both books.

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Metrics Measure Analytics Method 101

Connection Cafe

OCTOBER 12, 2017

The clear majority of giving is made through one of three methods: direct mail, online and special events. According to a new benchmarking study sponsored by the Association of Philanthropic Counsel and funded by MarketSmart “ major gifts ” haven’t yet found their equitable place among donors or the non-profits that receive them.

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Gift Strategy Benchmark Arts 35

Qgiv

APRIL 9, 2024

Other outreach methods for engaging your community can start to be costly, but outside of paid advertising, social media is free! You can use LinkedIn to connect with potential corporate partners, recruit volunteers, and share professional content like reports, case studies, or success stories. Why should nonprofits use social media?

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Social Media Media Guide Social 52

Tech Soup

AUGUST 6, 2015

So you work at Nonprofit XYZ and increasingly you hear about other organizations' success in utilizing Google Analytics to increase impact. To be effective, you need some more information from your co-workers, but something has changed since that initial meeting. Why Is Google Analytics Important for Nonprofits?

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Culture Data Create Case Study 36

Bloomerang

AUGUST 21, 2023

Tailor your fundraising messages and methods to specific donor categories based on their preferences and behavior. Embrace personalization : With the changes in donor expectations outlined in the report, prioritize the individualized touch in your fundraising communications. One size does not fit all.

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Action Report Practice Fundraising 74

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. In order to keep your business growing, it’s important to study, analyse and adapt your online presence to make sure it is constantly optimised. How To Save The Planet: 10 Changes With The Biggest Impact.

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Design Web Management Online 52

Gyrus

MAY 12, 2016

Data Analytics. Analytics tools help an organization to know about their learners and how they are digesting the information. One can evaluate training effectiveness, learner’s preferences, and usage patterns through analysis and visualizing software, Tin Can and other analytics tools. Gamification.

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Online Learning Trend Learning Online 56

Greater Giving

FEBRUARY 25, 2021

When you add a cinematic touch via video to that message, it becomes the most effective method to draw in viewers and spread the word about the work than any other available option. Producing an awareness video is about creating a story of change. It merely shares a story of change and leaves the rest up to the viewer to interpret.

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Video Nonprofit Images Awareness 87

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2014

Measure program success, not just analytics. Analytics are just one indicator of success. The landscape is changing so quickly that there’s no guarantee a social measurement tool will remain relevant. If you purchase a paid Twitter account to publish promoted tweets, it will also provide enhanced analytics for regular posts.

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Social Media Channel Difference Media 119

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 21, 2020

Alongside this, Twenti also covers website hosting and analytics so that your website is always online and up-to-date. In order to keep your business growing, it’s important to study, analyse and adapt your online presence to make sure it is constantly optimised. Digital Marketing. Final Thoughts.

Design 52

Design Web Management Online 52

Connection Cafe

MAY 22, 2013

I don’t know for sure, but I can show you how to answer that question for yourself using the good ol’ scientific method and Google Analytics. At this step you will create your alternate donation form experience, but there’s one more step before you make the change live! Google Analytics content experiments.

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Technique Analytics Google Test 44

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 19, 2013

Argues for engaging in adaptive strategy given the data rich and rapidly changing environment for solving complex social problems. Are there methods and tools in the nonprofit and philanthropic sector for using it effectively? Dana O’Donovan and Noah Rimland Flower, “ The Strategic Plan is Dead. Long Live Strategy.”

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Social Media Channel Data Media 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 14, 2011

It assumes that consumers start with a large number of products or brands in mind and methodically limit their choices until they’ve decided which one to purchase. After purchase, their relationship is focused on using the product. The traditional marketing metaphor for many years has been a Funnel.

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Measure Storytelling Metrics Phase 103

Connection Cafe

JUNE 10, 2015

You’re probably thinking “oh look, another blog post on responsive design with statistics and flashy words like “optimization” and “analytics”—I better bookmark this one and read it sometime…” Before you bookmark this post for “later” reading, however, I would encourage you to pause for a moment. What did Google do?

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Mobile Site Bookmarking Google 20

Connection Cafe

JANUARY 28, 2015

Marketing research done on a regular basis will allow you to make better decisions, chart changes over time, plan initiatives, and assess your success. The nature of the research question will determine the content of your research, and the method you use. Choose a method. This will help you focus your research.

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Research Marketing Method Attitude 20

Connection Cafe

FEBRUARY 27, 2012

Recent research suggests that economic and policy changes over the last five years are continuing to make things difficult for fundraisers. ” Using your data to drive results is becoming a required method in direct response fundraising and marketing. Author: Tim Grailer. this is your session. Stewardship. Multi-Channel Marketing.

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Marketing Convio Analytics Channel 26

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. There are no systems in place, no dashboards or simple collection method. Changing a nonprofit culture isn’t as simple as.

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Culture Data Measure Social Media 115

DNL OmniMedia

FEBRUARY 9, 2022

Advancement Resources – Managing Culture Change. At DNL OmniMedia , we offer a complete range of nonprofit technology, marketing, and analytics services, making us a full-service choice for organizations in all nonprofit verticals. Custom analytics and strategic planning projects. Feasibility studies for major campaigns.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Nonprofits Source

APRIL 19, 2017

Real-time visitor tracking data and analytic reporting tools. By requiring visitors to fill out an opt-in form to chat, you’ve also created a new method of growing your email list. Depending on the topic of the post the headline and call to action changes: 6. Exit-Intent Popup Windows. Optimize Your Landing Pages.

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Ideas Donation Online Strategy 111

Wild Apricot

JUNE 27, 2008

There are 5 elements key to an effective transfer or exchange of knowledge, the report suggests: Audience, Message, Method, Messenger, and Evaluation: Audience. The choice of method for transferring and exchanging knowledge will depend on the audience and the message [but] knowledge is most effectively exchanged when using multiple methodsâ?

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Knowledge Effective PDF Evaluation 60

Forj

DECEMBER 29, 2017

First, as with Bitcoin, the distributed ledger method is an ideal way of tying credits to individual learners’ accounts, reducing the potential for counterfeiting credits. One case study a week paired with a multiple-choice question makes a ton of sense, perhaps even as a replacement for high stakes certification.

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Hype eLearning Model Badge 60

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

Marc Sirkin at last year's Games for Change Conference. I've been following Marc Sirkin's blog for about a year before I met him at last year's Games for Change Conference where he taught me Brain Age and Mario. (At If you're using Goolge Analytics goals, you've already thought through some of this.

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Adwords Google Game Campaign 69

Connection Cafe

NOVEMBER 7, 2013

A campaign which has changed from mass email blasts to personalized emails. A few years ago, a study conducted by Gitte Lindgaard at Carleton University revealed that visitors make their first impression in just a 20th of a second, so be prepared to offer them a clear, attractive view to meet their expectations at first glance.

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Data Management Nonprofit Survey 38

EveryAction

APRIL 1, 2016

Its 45 workshops, seminars and lectures explore internal and external strategies, systems, methods, best practices and successful examples. Examine major gift planning in the context of current economic conditions, changes in donor populations and increased competition for the charitable dollar. 2016 Analytics with Purpose Conference.

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Calendar Conference San Diego DC 177

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Financial calculations: net gain, opportunity cost, or comparison to other method. How do you apply these two methods? It may require internal culture change – proactive listening and experiments. This is hard part because it means making changes either with your social media strategy and potential your organization.

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ROI Social Media Slides NTEN 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2014

In our book, “ Measuring the Networked Nonprofit ,” we offer a method for measuring marketing and communications campaigns that integrate social media. Some of the posts shared some great case studies, insights, and tips about each step of the process: Set Goals. Want Useful Analytics? Pick Metrics.

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Measure Learning Case Study Metrics 115

Connection Cafe

SEPTEMBER 18, 2019

And if you are looking for data to support a telecommuting policy, take a look at this compilation of research from Global Workplace Analytics. And for evidence linking self-care to a reduction in burnout, see this study on US medical students and this thesis on mental health professionals. I am a bisexual cis woman.

Museum 21

Museum Culture Professional Training 21

Neon CRM

MAY 31, 2023

By using data and analytics to track donor behavior and preferences, you can tailor their communication and fundraising strategies to better engage and retain your donors. No money (or time) is changing hands yet; this step includes actions like responding to your latest Facebook post or signing up for your newsletter.

Management 52

Management Donor Guide Retention 52

sgEngage

MARCH 31, 2023

A deep dive into data analytics and portfolio metrics is time-consuming. We can change this dynamic with a “meet in the middle” approach between fundraisers and operations, reversing the usual order of operations for portfolio and pipeline management. Why do this? Fundraisers are pressed for time. Increase portfolio assignments 2.

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Product Data Metrics Knowledge Worker 87

Everyaction

OCTOBER 5, 2016

The Digital Media and Learning Conference is meant to be an inclusive, international and annual gathering of scholars and practitioners in the field, focused on fostering interdisciplinary and participatory dialogue and linking theory, empirical study, policy, and practice. Convene with thought leaders in social change from around the world.

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Conference Calendar DC Washington 111