NetWits

SEPTEMBER 5, 2012

Audience Analysis. There are a few steps to successful audience-centric design: Identify Your Audience: Understand all of the groups your serve and find out what makes them tick. Create Personas and outline tasks: Create a sample person that represents each audience group you serve. You know your audience.

Design 247

Design Web Guide Slides 247

sgEngage

JUNE 22, 2021

With a qualitative research method like this one, you really don’t need a large sample size to get good data. Data obtained from user interviews can be used to develop Audience Personas , to help guide design and content creation for your website/emails and to get ideas for improving events. Google Analytics Data Review.

Method 75

Method Research Test Analytics 75

Amy Sample Ward

JULY 29, 2011

And the crowd is everyone else; yes, they are part of your service area or your “audience&# but you haven’t reached them yet. View more presentations from Amy Sample Ward. View more presentations from Amy Sample Ward. Google Analytics for Facebook Pages. Google Analytics for your Wiki. Metrics Template.

Social Media 178

Social Media Public Media Community 178

sgEngage

APRIL 19, 2023

The Analytics team at Blackbaud has been playing around with ChatGPT over the past few months and we thought it might be helpful to share our observations. Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. Is it just a fad?

Model 69

Model Italy Test Generation 69

Forum One

JUNE 10, 2021

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Specify which underperforming audience segments you can target with a better donation experience to meet your primary goal. Step 2: Segment your current users. Measure each cohort’s giving behavior.

Personal 49

Personal Online Giving Oregon 49

Qgiv

FEBRUARY 20, 2024

There are a couple other chatbot AI you can use, including Google Gemini (formerly Google Bard) and Jasper AI , which can provide responses to prompts, as well as advanced analytics and insights for strategic decision making. ChatGPT Prompts for Nonprofits: Get Started Today [Samples]. AI-enhanced editing tools.

Fundraising 97

Fundraising Nonprofit Analysis Donor 97

Get Fully Funded

JUNE 1, 2021

While waiting for approval, go ahead and work on building up your Facebook audience. Choose the amount for your fundraiser that makes sense given the size of your Facebook audience, and then choose a compelling need that fits that amount. Do what works best for your audience, but shorter is better. Ask me how I know!).

Facebook 124

Facebook Game Fundraising Campaign 124

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

3 Ways to Use Social Media in Your Next Campaign by Amy Sample Ward, Author of Social Change Anytime Everywhere and Membership Director at NTEN. Improving Direct Marketing Response with Online Advertising by Richard Becker, President of Target Analytics. Grab your free copy of the npEXPERTS Fundraising Ideas e-book.

Content 120

Content Marketing Free Fundraising 120

M+R

FEBRUARY 4, 2021

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. Karen is a Senior Data Strategist at M+R.

Fundraising 98

Fundraising Gift Rate email 98

Neon CRM

DECEMBER 14, 2023

These are but a sample of the decisions that nonprofits need to make when entering into a budgetary process. Finance Director Government Grants INCREASE IMPACT Use Neon CRM’s reporting and analytics for effective management of government grants​​.

Analysis 52

Analysis Project Donor Retention 52

DNL OmniMedia

MAY 25, 2022

That includes web development, technical strategy, fundraising, and CRM and data management— each of which depends on a strong understanding of an organization’s audience to be successful. Do your messages resonate, or do they leave your audience confused or underwhelmed? What do you know about your current audience?

Research 52

Research Marketing Survey Nonprofit 52

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area.

Guide 108

Guide Fundraising Nonprofit Template 108

Forum One

FEBRUARY 28, 2023

Digging into each analytics platform individually to pull your information to try to tell a cohesive story can be frustrating. Here are a few sample questions you might consider adding to your list: How fast are we growing? What services do our audiences engage with most? What are our largest sources of growth?

Data 63

Data Analysis Map Accessibility 63

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2012

The audience consisted of data geeks, data scientists, and analytics professionals! What resonated with the crowd (based on a quick sample of tweets), was the idea of using a failfest to share what didn’t work and look at ways to improve results.

Data 100

Data Change Boston Literacy 100

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. Read Andrew's blog post , which explains more about the importance of analyzing your audience. There are a few steps to successful audience-centric design: Identify your audience: Understand all of the groups you serve and find out what makes them tick. You know your audience.

Design 55

Design Web Strategy Slides 55

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" Please visit the site to view this video).

Learning 36

Learning NTC Analytics Channel 36

Get Fully Funded

APRIL 20, 2021

Be sure to ask for work samples if appropriate for the work you are requesting. For example, many VAs can handle small design jobs on Canva, but you won’t know for sure until you view their work samples. They can provide you with an analytics report and offer suggestions for improving open rates. How Much Does a VA Cost?

Virtual 116

Virtual Work Calendar Nonprofit 116

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 22, 2015

By 2012, about 20% of my audience was reading my blog through a mobile interface, either tablet or smartphone. Here’s what I learned: Don’t Panic, Check Your Google Stats : Ari Sahagun, web designer, suggested know your audience first. I queried a few colleagues for advice.

Mobile 50

Mobile Test Advice Nonprofit 50

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

We'll examine what can and can't be quantified as well as various metrics and analytics tools. Amy Sample Ward captured great notes. As much as possible, I tried to avoid the Q/A ask the expert - by getting audience to share what they know both in the room and the back channel. Takeaways: 1. The discussion was fantastic.

Metrics 50

Metrics Map Social Media Strategy 50

Tech Soup

OCTOBER 20, 2015

If you look carefully at the Excel 2016 "Insert" ribbon tab, you will notice the new chart types, which will help you better share your data with your audience. Powerful Analytics Tools Are Now Built-In. What's new with Excel charts? These new types are. Box and whisker. Histogram-Pareto.

Chart 36

Chart Oracle Map Sample 36

Amy Sample Ward

MARCH 2, 2009

These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals. Whether it’s a Wordpress, Blogger, Typepad, or whatever, you have access to built-in web analytics or the option to use Google Analytics.

ROI 135

ROI Case Study Metrics Student 135

Tech Soup

NOVEMBER 1, 2011

You may not have heard about Lara Stockman's "25 Days to Make a Difference" blog, or how, after profiling different nonprofits, random acts of kindness, and community-driven efforts she mobilized an audience of 25,000 readers after just a few weeks. Representative Samples? So what, you may ask?

Causes 47

Causes Data Work San Francisco 47

Amy Sample Ward

SEPTEMBER 20, 2010

Google Analytics – [link]. Whether you have a blog, website, or even multiple, you can use Google Analytics to really drill down into the data and understand how people are visiting and using your site. Tip: You can also get Google Analytics for your Facebook Page! These analytics are part of having a Facebook Page.

Tools 162

Tools Tech Map RSS 162

Tech Soup

MAY 19, 2014

We just kicked off our free webinar series on how your organization can get up to speed on communicating with your audience through their mobile devices. If a webpage doesn’t come up within 3 seconds on a smartphone your audience will go away and likely never come back. Use Google Analytics Mobile Performance Report.

Mobile 68

Mobile Impact Social Media Beginner 68

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

The panelists include: Amy Sample Ward – Amy is an author and speaker focused on the way social technologies can be used to support social impact by nonprofit organizations and community groups around the world. Many feature phones also are web-enabled, so mobile web can broaden your audience. Check it out on your mobile phone.

Mobile 99

Mobile Conference Resource Social 99

Connection Cafe

SEPTEMBER 15, 2013

Being a good communicator involves more than just good articulation; it’s about understanding your audience. Why reason alone doesn’t work in fundraising suggests that appealing to your supporters’ analytical nature isn’t enough to inspire a gift. John Haydon simplifies the science of giving. Have a listen.

Culture 38

Culture Syria Articulate Nonprofit 38

NTEN

SEPTEMBER 23, 2010

On a smaller scale, NTEN's own web analytics show that, by and large, our carefully considered, better written, longer blog posts yield much longer time-on-page, particularly during the first few days they're up, than our regular, written-for-the-web fare. That's okay: "Everybody" is not a target audience.

Web 70

Web NTEN Alternative Headline 70

.orgSource

NOVEMBER 28, 2023

Here’s a sample of the options on Coursera. You can’t provide relevant products and services to your audience without a deep knowledge of what they need. I advise all my clients to invest in state-of-the-art analytic platforms and use them throughout their organizations to aid in developing strategy and exploring challenges.

Language 221

Language Problem Knowledge System 221

The Science Behind Engaging your Supporters

OCTOBER 3, 2018

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. And the process of building these personas can get very detailed. Click an online ad?

Donor 65

Donor Guide Fundraising South Dakota 65

Amy Sample Ward

JUNE 17, 2010

From @cosechajusta: I think part of it is just getting a message out there in as many formats as possible, so you reach as broad an audience as possible. However I just found this great how-to on integrating Google Analytics on a Facebook Page, and hope to do that soon.

Community 132

Community Build Local Los Angeles 132

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Our sample was combined US and Canada populations).

Social Media 122

Social Media Analytics Data Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

Defined Audience. David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success. Here's how I've documented all the social media fundraising campaigns: Objective and Audience.

ROI 50

ROI Social Media Slides NTEN 50

Classy

JUNE 24, 2021

By interacting with your content, a segment of the audience shows you they care about what you have to say. Some engagements are more valuable than others because they show a deeper level of audience interaction. Free Download: Sample Week of Nonprofit Social Media Content. Engagements are the currency of online content.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. Wrangling your RSS Feeds by Amy Sample Ward 4. Set up your Listening Radar and Response System Your radar will have different components: Ego Feeds: Search on your organization's name, url, or other specific identifier.

Literacy 51

Literacy Technorati RSS Bookmarking 51

EveryAction

AUGUST 17, 2016

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona.

Software 100

Software Donor Management Template 100

Tech Soup

MAY 24, 2011

A Cooperative Approach to Web Design Building a website doesn’t have to be hard, but it does require some thinking about your nonprofit’s message, audience, and goals. You can also view sample RFPs and visit our RFP Library for more resources to start any tech project out right. Week 5: Metrics and Analytics.

Websites 48

Websites Open Source Library Analytics 48

Tech Soup

JUNE 5, 2012

Real-time analytics. FluidSurveys offers robust real-time analytics, so survey creators can securely share data and reports with a select audience (such as funders, board members, or other stakeholders) while the survey is in progress. Do a trial run with a sample audience, if possible. Excellent user support.

Case Study 56

Case Study Studies Library Survey 56