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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. Updates three years ago to Apple’s data privacy policies allowing users to limit tracking of email open rates have further complicated efforts to measure audience engagement. If it reads and sounds like spam to you, it’s probably going to look like spam to other providers,” McClelland said.

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The Nonprofit Fundraising Strategic Plan Guide

Everyaction

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area.

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What We Learned at 17NTC: Day 1

Tech Soup

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. Data analytics fall into one of four types. Descriptive analytics (hindsight): This answers the question of "What happened?" Please visit the site to view this video).

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Stay Ahead of AI’s Magic

.orgSource

Here’s a sample of the options on Coursera. Spam filtering, fraud detection, and recommendation systems are examples. You can’t provide relevant products and services to your audience without a deep knowledge of what they need. There are many online educational opportunities. Those a just a few areas where AI is not up to speed.

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GUIDE: Using Donor Personas to Maximize Your Nonprofit Fundraising

The Science Behind Engaging your Supporters

It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each unique segment of your audience, also sometimes known as a persona. And the process of building these personas can get very detailed. Click an online ad?

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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona.

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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Audience Growth (content consumption ??? I just sampled one month. Audience Growth. And how has the audience grown overtime? " That's a hard question for me to answer because as Kaushik notes and all of us bloggers know all too well -- many analytics programs do not track RSS feeds. Technorati ???Authority???