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What 2020 year-end fundraising can tell us about 2021 

M+R

We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails.

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Listening Curriculum: Draft - What you think?

Beth's Blog: How Nonprofits Can Use Social Media

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. There are many other readers - here's a comparison of features from Wikipedia. The key value is if you have the volume that requires analytics and if the tool can support your work flow. Here's a few: Bloglines.

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NTEN and TechSoup Webinar: Share Your Story - ROI and Social Media - Slides and Notes

Beth's Blog: How Nonprofits Can Use Social Media

Defined Audience. Financial calculations: net gain, opportunity cost, or comparison to other method. David Armano's " The Collective Focus Group:Listen, Learn, and Adapt " was written for the business audience in mind, but the concept and techniques can be used by nonprofits and more importantly lead to success. Test and tweak.

ROI 50
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How to Use CRM + Donor Management Software to Talk to Anyone

EveryAction

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona.

Software 100
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This Month at TechSoup: Sharpen Your Website

Tech Soup

A Cooperative Approach to Web Design Building a website doesn’t have to be hard, but it does require some thinking about your nonprofit’s message, audience, and goals. You can also view sample RFPs and visit our RFP Library for more resources to start any tech project out right. Week 5: Metrics and Analytics.

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Measuring the Value of Your Blog: Reflections Over the Last Year

Beth's Blog: How Nonprofits Can Use Social Media

Audience Growth (content consumption ??? So, here's a comparison between last year and this year and another opportunity to consider improvements. It is not useful to know how many posts you write on a monthly, weekly or daily basis or the number of the words for comparisons either. I just sampled one month. Authority???