Whole Whale

APRIL 6, 2022

Starting July 1st, 2023 all Universal Google Analytics accounts will stop pulling in new data from your website. Legacy data in Universal Google Analytics Accounts will be available until the end of 2022 – at least 6 months based on recent announcements ( Universal Analytics will be going away ). DO THIS STUFF NOW.

Analytics 59

Analytics University Google Grant 59

Association Analytics

JANUARY 30, 2023

Data analytics helps you to uncover insights that are otherwise hard to see or understand. Let’s break down several scenarios to show how data analytics can help improve the member experience. Read about AANA’s analytics journey.

Experiment 321

Experiment Create Retention Analytics 321

TechImpact

JULY 30, 2014

Google Analytics, where would I be without you?”. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. Once you’ve quenched your thirst for analytics with the easy stuff, what’s the next step?

Nonprofit 223

Nonprofit Analytics Statistics Google 223

Media Cause

JULY 22, 2021

You may have not heard, but Google has officially rolled out Google Analytics 4, a new kind of tracking property. It is different from Universal Analytics properties, which only supports websites, as it supports both websites and apps across multiple devices. Cookie-less analytics. Deeper audience integration with Google Ads.

Analytics 52

Analytics Nonprofit Google Phase 52

Whole Whale

MAY 11, 2022

Short Answer : It’s not just you, Google Analytics 4 (GA4) is completely different than Universal Analytics (UA). Shakespearean answer : If the topic of Google Analytics and all things web tracking feels like a foreign language and you’re more of a theatre person here is a quick Shakespearean summary of what is going on.

Analytics 59

Analytics University Difference Site 59

Forum One

AUGUST 24, 2021

Audience research is changing—along with a changing world—to help us on our quest to better understand audience behavior, needs, frustrations, and successes and ensure products and services are successful. Audience research is here to stay. Audience research is here to stay.

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Audience Research Change Sample 67

Association Analytics

APRIL 4, 2022

Leveraging analytics will help you identify if there is value in continuing hybrid or online events for your organization. They may want to deliver content to this audience and be happy to pay for the right to do so. You can still generate revenue but the audience doesn’t pay to attend. Let the data tell you. How to Get Started.

Hosting 321

Hosting Virtual Registration Analytics 321

M+R

MARCH 19, 2021

It can also lead to an emphasis on whiter, wealthier audience segments, which does not help build a fundraising program grounded in values of equity and inclusion. Sometimes, nonprofits build out a set of personas and plan journeys for them. But that’s only one way to understand your donors…and it’s probably of limited use TBH.

Audience 59

Audience NTEN Donor Data 59

TechImpact

SEPTEMBER 22, 2014

Analytics serve as a window into the effectiveness of your nonprofit’s content marketing. It’s importance to understanding what content is driving engagement, and what content is not resonating with your audience. Last week, we discussed the importance of paying attention to and reporting on your nonprofit’s website analytics.

Nonprofit 177

Nonprofit Analytics Twitter Nptech 177

NonProfit Hub

MAY 3, 2019

If you really want to get the most out of socials, interpreting your analytics and using them to your advantage is key. . Where are my analytics located? On Facebook , your analytics tab is actually named “Insights.” Analytics also allow you to see which time of day your posts receive the most impressions. Your audience.

Social Media 67

Social Media Analytics Media Social 67

Byte Technology

SEPTEMBER 22, 2015

Analytical tools have changed the way we digest important information on everything from website effectiveness to Facebook engagement to Twitter insights. Enter Demographics Pro, a go-to service for e-tail, non-profit and online business interests looking to grow their audience and, in turn, their bottom lines.

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Demographics Audience Profile Social Media 100

Nonprofit Tech for Good

DECEMBER 13, 2021

Step 3: Examine Analytics and Collect User Feedback. Tools like Google Analytics help you see basic information such as what pages are most and least popular, how much traffic your site gets on a regular basis, and how much traffic your top priority pages are getting. Target audiences. Who will help with hands-on work?

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Websites Nonprofit Analytics Web 284

Byte Technology

FEBRUARY 9, 2017

Here are four plugins–some free, some paid—that are designed specifically to decrease bounce rates (the ugly term for users hitting the “back button” without exploring your site); increase page views; and generally encourage your audience to stick with you day after day for every new post, video or product or service launch.

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Plugin Audience WordPress Site 100

AccelEvents

JANUARY 23, 2022

To achieve your event goals, you must have a deliberate strategy regarding your event analytics. The need for data analytics is in high demand right now, and with virtual event platforms having built-in analytics, you won’t need to lift a finger to hassle with any integrations. . Larger Audience.

Analytics 52

Analytics Virtual Profit Platform 52

Nonprofit Tech for Good

JANUARY 10, 2022

For use in Program Services and better enabling nonprofits to reach their target audience in order to perform their charitable purpose. The program is available to any nonprofit that can benefit from having more exposure and a bigger audience. Geotargeting and audience set up so only those that would be interested in your ads see them.

Grant 319

Grant Nonprofit Google Guide 319

Forum One

MARCH 23, 2021

So, how do we help our audiences find the information they need? Before identifying which menu approach is appropriate, make sure your team is aligned on overall goals, audiences, and content needs. Audiences: Which audience groups are you prioritizing? Remember: you are not your audience. What issues do they have?

Audience 46

Audience Design Help Site 46

Nonprofit Tech for Good

MARCH 5, 2022

How to reach new fundraising audiences. • How to use Google Analytics and Google Ads to track your ad effectiveness. << Topics will include: • What are Google Ad Grants and how to get these grants. Creative ways to maximize the effectiveness of Google Ads. •

Grant 184

Grant Nonprofit Google Free 184

Association Analytics

MARCH 1, 2023

With this new virtual-only audience segment, they launched a new online course that resulted in nearly $300,000 of additional revenue. Audiences are shifting the way they want to be spoken to and approached, and employees are also making their needs known. Read more about their story. What Can You Be the Best At?

Associations 320

Associations Data Survey Virtual 320

NetWits

APRIL 11, 2013

This post is part of an ongoing series about getting the most out of Google Analytics. If you’d like to start with the basics, read Intro to Google Analytics or Understanding your Audience through Analytics. Or, check out all of My Posts on Google Analytics.

Analytics 129

Analytics Google Mobile Social Media 129

TechImpact

SEPTEMBER 17, 2014

Because every nonprofit’s mission, size, audience, and the variety of content it posts varies wildly, the traffic and analytics supporting that website are going to be intrinsically different. You might be asking yourself at this point: “But why are analytics important? Analytics are like the fuel for the aircraft carrier.

Nonprofit 158

Nonprofit Analytics Websites Nptech 158

Achieve

AUGUST 12, 2021

Communicate with your audience by showing engaging photos of your work or a testimonial. Ask them to think about their connections to your cause, share anything they’ve helped accomplish for your mission, and do their best to tell their stories in a compelling way that resonates with their audience. from a staff member or volunteer.

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Fundraising Audience Donor Tips 82

CEO Tech Tips

APRIL 7, 2022

Following are the key steps to start a successful data analytics program in an organization irrelevant of the maturity level of the organization. No matter where the organization is on their data analytics journey. The above approach will add value at any stage of this journey.

Analytics 52

Analytics Data Organization Tech 52

Association Analytics

JULY 20, 2021

Data scientists, data engineers, business analysts and implementation managers are just some of the roles an outsourced analytics provider employs. The costs of acquiring this expertise (either full-time or consultants) quickly adds up when associations try to tackle an analytics software solution in-house. We’d love to chat with you!

Software 321

Software Build Analytics Associations 321

Nonprofit Tech for Good

JULY 2, 2020

Instagram can be a powerful tool for nonprofits wanting to connect to a broader audience. It will also grant you access to more advanced analytics and improved ad campaign management, as well as enable you to add contact information to your page. They also appeal to different audience segments. Work With Influencers.

Fundraising 321

Fundraising Nonprofit Donation San Diego 321

Forum One

JANUARY 17, 2023

Identify your PRIMARY AUDIENCE Define your primary audience. Get specific so that you can design an experience that meets your audience’s needs. Look for trends and identify audiences that are most likely to help you reach your organizational goals. Start Listening to the Analytics 5. Irrelevant?

Websites 61

Websites Audience Analytics Site 61

Nonprofit Tech for Good

MAY 13, 2022

Investigate how well your audiences perform. Are your conversion rates different for different audiences? Whenever you see this juicy URL (in your case, filled with awesome information relating to your charity), the UTMs help your analytics tool identify and group this traffic. You can also find UTM data in Google Analytics.

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Donor Nonprofit Fundraising Donation 253

Nonprofit Tech for Good

JUNE 20, 2022

Eventgroove doesn’t advertise or publicly list fundraisers, meaning organizers control the audience. The truth is that the majority of an organization’s audience believes in the cause and wants to support it. Similar to raffles, your fundraiser’s goal and target audience factor into the prizes offered.

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Fundraising Campaign Charity Nonprofit 277

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 6, 2013

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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Audience Analysis Nonprofit Facebook 104

Association Analytics

JUNE 17, 2021

Sure, you can look at historical or yearly trends on a graph to identify patterns, but by drilling deeper into the analytics you can uncover insights to help put your data into action. Predictive Analytics to focus your marketing. Our data analytics platform, Acumen, is helping tons of associations with their event registration data.

Associations 313

Associations Data Registration Analytics 313

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Email sign-ups.

Nonprofit 35

Nonprofit Analytics Goal Google 35

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 31, 2012

One of the key messages in the book is that nonprofits should not start with the tools and data, but start to clearly define success and their audience. By doing so, they will understand the few data points and the tools needed to collect that data to figure out if they have been successful! Then check out Simply Measured.

Analytics 105

Analytics Tools Social Social Media 105

Care2

FEBRUARY 19, 2014

In fact, instead of targeting obvious audiences (e.g. young moms), it is often more effective to try to identify lateral audiences that aren’t targeted as heavily. The percentage of users that click might be lower and the audience might be lower, but the lower cost per user can lead to a healthier return on investment (ROI).

Audience 66

Audience Alternative Organization Demographics 66

Forum One

JULY 15, 2021

Just like the private sector, mission-driven organizations need to ensure they are providing personalized marketing and digital experiences in order to effectively engage their online audiences. This includes: Email databases Website analytics CRM systems Online giving platforms. Segment your audience on social media.

Personal 102

Personal Donor Demographics Social Media 102

Candid

JANUARY 30, 2023

For example, is there an issue with or aspect of your current branding that needs to be addressed to better connect with the hearts and minds of your audience? As such, part of the research process should include conducting a survey to understand how connected your audience feels to your nonprofit’s brand right now.

Nonprofit 95

Nonprofit Audience Donor Volunteer 95

EveryAction

JANUARY 25, 2023

Having a strong brand helps your organization set itself apart from every other nonprofit out there, lends credibility, and builds trust with your audience. Track your nonprofit marketing efforts using complimentary analytics. In a nutshell, branding is the way your organization communicates who you are and what you do.

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Volunteer Nonprofit Donor Free 213

Whole Whale

JUNE 15, 2022

Organizations use social listening to track their brand reputation, understand their target audience, and monitor their competition. Understand your target audience : Social media is full of data that can help you better understand who your target audience is and what they care about. Broad social analytics.

Tools 98

Tools Social Guide Social Media 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 5, 2013

What Social Media Analytics Can’t Tell You. Here’s the description: Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting? That’s the title of my proposed panel for SXSW 2014. Please take a minute a vote for it!

Social Media 96

Social Media Analytics Media Social 96