Beth's Blog: How Nonprofits Can Use Social Media

MARCH 29, 2013

Once you download the Fundraising Ideas e-Book you’ll gain insight into: 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter, Social Media Expert and Author of Measuring the Networked Nonprofit. Improving Direct Marketing Response with Online Advertising by Richard Becker, President of Target Analytics.

Content 120

Content Marketing Free Fundraising 120

Everyaction

JULY 18, 2018

The best fundraising strategic plan tells a complete, organized, and analytics-based story that your team can actually use to help your campaign be more successful. Share your organization’s mission, who you serve, the influence your organization has on its audience(s), and the role it plays in the larger conversation around your issue area.

Guide 108

Guide Fundraising Nonprofit Template 108

DNL OmniMedia

MAY 25, 2022

That includes web development, technical strategy, fundraising, and CRM and data management— each of which depends on a strong understanding of an organization’s audience to be successful. Do your messages resonate, or do they leave your audience confused or underwhelmed? What do you know about your current audience?

Research 52

Research Marketing Survey Nonprofit 52

Neon CRM

DECEMBER 14, 2023

These are but a sample of the decisions that nonprofits need to make when entering into a budgetary process. Finance Director Government Grants INCREASE IMPACT Use Neon CRM’s reporting and analytics for effective management of government grants​​.

Analysis 52

Analysis Project Donor Retention 52

Amy Sample Ward

MARCH 2, 2009

These 5 steps assume that your organization has already used a process to evaluate your audience and your goals and chosen tools and strategies that match the audience and organizational goals. So, how do we measure those items? We can measure how many people are reading the blog and sharing the information across the web.

ROI 135

ROI Case Study Metrics Student 135

Amy Sample Ward

SEPTEMBER 20, 2010

Having tools in place to help you monitor, measure, and evaluate your work in real time will help you be more successful with your campaign, better engage with the community, and make more lasting change in the long run. Google Analytics – [link]. Tip: You can also get Google Analytics for your Facebook Page!

Tools 162

Tools Tech Map RSS 162

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 1, 2012

The panelists include: Amy Sample Ward – Amy is an author and speaker focused on the way social technologies can be used to support social impact by nonprofit organizations and community groups around the world. We needed to learn the technology and more importantly, how to measure to improve and make decisions about what to do next.”.

Mobile 99

Mobile Conference Resource Social 99

Tech Soup

SEPTEMBER 7, 2012

Audience Analysis. Read Andrew's blog post , which explains more about the importance of analyzing your audience. There are a few steps to successful audience-centric design: Identify your audience: Understand all of the groups you serve and find out what makes them tick. You know your audience.

Design 55

Design Web Strategy Slides 55

Amy Sample Ward

JUNE 17, 2010

From @cosechajusta: I think part of it is just getting a message out there in as many formats as possible, so you reach as broad an audience as possible. Mostly we measure it in whether we get positive feedback from our supporters and whether they seem engaged (commenting on stuff on Facebook, Retweeting, etc.). Cost per action.

Community 132

Community Build Local Los Angeles 132

Tech Soup

APRIL 4, 2017

Steve MacLaughlin, VP of data analytics at Blackbaud and author of Data Driven Nonprofits , broke down what successful nonprofits do to manage big data. "What gets measured gets treasured," he says. Data analytics fall into one of four types. Speak to your audience, not the internal stakeholders of your organization.

Learning 36

Learning NTC Analytics Channel 36

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 21, 2009

And, it also includes measurement - not just qualitative information. It uses metrics to measure your results and help you improve your strategy over time. ROI had it origins as an accounting term and was originally a measure of return on the total investment in the entire business. Defined Audience.

ROI 50

ROI Social Media Slides NTEN 50

Classy

JUNE 24, 2021

However, this amount of data can be overwhelming, so nonprofits have to prioritize which metrics to actually measure. By interacting with your content, a segment of the audience shows you they care about what you have to say. Measuring Engagements on Social Media. Free Download: Sample Week of Nonprofit Social Media Content.

Social Media 122

Social Media Track Conversation Media 122

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 9, 2009

Your organization has identified a social media objective, audience, strategy, tools, measurement, and experiment. The key value is if you have the volume that requires analytics and if the tool can support your work flow. I will also be teaching this workshop for nonprofits in a number of other locations in the coming months.

Literacy 51

Literacy Technorati RSS Bookmarking 51

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 10, 2014

I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. That’s not what we found. It is more of an on-ramp to donations.

Social Media 122

Social Media Analytics Data Media 122

EveryAction

AUGUST 17, 2016

Bonus: get a free Nonprofit Donor Persona Template + sample to start building your communications strategy now! It’s no secret that storytelling in the digital age is essential for nonprofits , but the efficacy of stories depends largely on how clearly and strategically they’re communicated to each audience, or persona.

Software 100

Software Donor Management Template 100

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

A year ago, he said that measuring outcomes for social media is, "an evolving art (not quite a science yet) and you have to be up to the challenge of both thinking a bit differently and be ok with leveraging several different tools. Measuring the success of social media efforts can't be done with a single metric. Audience Growth.

Reflection 50

Reflection Measure Technorati ROI 50

Connection Cafe

DECEMBER 22, 2013

With the ever declining attention span of your audience, it’s necessary that you start appealing to a broader range of senses. Consistently finding and creating content that resonates with your audience can be a struggle. Creating share-worthy content means understanding your audience and the story they want to tell.

Story 54

Story Nonprofit Social Media Content 54

Connection Cafe

MAY 13, 2009

The first full session I was able to catch was “Tools Galore in Online Communications” moderated by Netsquared’s Amy Sample Ward with speakers Natalie Foster , Director of New Media for the Democratic National Committee , Rebecca Moore, Google Earth Outreach and Laura Quinn, Executive Director of Idealware.

Tech 20

Tech Communication Tools Online 20