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Check it out, mate! The 2024 M+R Benchmarks Study is here!

M+R

Here’s a small sample of what you’ll find: Average online revenue declined by 1% in 2023, while direct mail revenue fell by 6%. Total advertising investment — including both digital and non-digital channels — increased by 13%. Nonprofits more than doubled TikTok audiences in 2023, while Twitter/X fans declined.

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Cheap and Cheerful Audience Analysis for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

” My answer is: ”Don’t ask me, ask your audience.” ” That to say that you need to know your audience and how they get their information. Even more importantly, what motivates them. So, was delighted when Darren Barefoot asked if he share a guest post about how to do audience analysis.

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New Email Tests Improve Clicks, Slow Exiting

The NonProfit Times

The underlying analytics were impressive. Those results should give pause to anyone convinced that email is losing sway to text messaging, social media, or other channels. “I Numbers like these confirm email’s importance as a means of disseminating updates and appeals and its enduring value as an effective digital fundraising channel.

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Five Steps to Increase Online Giving with Basic Personalization

Forum One

Most nonprofits have access to at least one web analytics platform, like Google Analytics or Adobe Analytics. Additionally, you may have reports from social media channels, like Facebook and Twitter, and maybe a third-party fundraising system, like Blackbaud or Classy. Measure each cohort’s giving behavior.

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How to Win the Game of Facebook Fundraising

Get Fully Funded

While waiting for approval, go ahead and work on building up your Facebook audience. Choose the amount for your fundraiser that makes sense given the size of your Facebook audience, and then choose a compelling need that fits that amount. Do what works best for your audience, but shorter is better. Ask me how I know!).

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Two Free E-Books for Nonprofits on Fundraising, Marketing, and Content Strategies

Beth's Blog: How Nonprofits Can Use Social Media

3 Ways to Use Social Media in Your Next Campaign by Amy Sample Ward, Author of Social Change Anytime Everywhere and Membership Director at NTEN. Improving Direct Marketing Response with Online Advertising by Richard Becker, President of Target Analytics. Grab your free copy of the npEXPERTS Fundraising Ideas e-book. Happy Friday!

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What 2020 year-end fundraising can tell us about 2021 

M+R

One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails. SMS was 2020’s hottest not-so-new channel. Texting is getting up close and personal.