Byte Technology

MARCH 11, 2016

According to Louise Craft, digital marketing executive at Metric Mogul, Analytics “ensures marketers can make data led decisions to streamline their marketing efforts, increase their conversion rates and ultimately achieve their business goals.” do not have e-commerce tracking set up in their Google Analytics accounts.

Analytics 100

Analytics Google Digital Marketing 100

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. Autumn 2022. About the Author.

Strategy 260

Strategy Fundraising Social Media Nonprofit 260

Association Analytics

JULY 22, 2021

At Association Analytics, we sometimes hear concerns about data quality in the context of associations starting their journey into analytics. Spoiler alert – we’ve never encountered an association database that wasn’t in good enough shape to start performing analytics. You can even start with data analytics.

Data 169

Data Analytics Associations Registration 169

DNL OmniMedia

NOVEMBER 12, 2020

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52

Metrics Gift Track Tech 52

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 5, 2013

Two new books on measurement and analytics came to my attention this week. The other is about using data to make decisions, but for the start up audience. They have some ideas in common – including finding the “One Metric that Matters.” The book Lean Analytics focuses on the measure stage.

Metrics 101

Metrics Measure Analytics Method 101

Nonprofit Tech for Good

APRIL 10, 2022

Using a graphic design tool such as Canva or Venngage , converting powerful stats, quotes, and CTAs into graphics is a time-tested, proven method to grab the attention of your followers, thus increasing your engagement on Twitter (and all social media). 8) Get to know your Twitter Analytics Dashboard.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 11, 2011

What social media analytics should we pay attention to? And the nuts and bolts questions like, “Given all the Facebook changes , what do I need to understand about the new Facebook metrics and the Insights analytics program?” 3) Applause Rate: I think arts organizations might like this metric!

Metrics 96

Metrics Facebook Data Measure 96

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Useful analytics come from a comprehensive data set, typically from a donor management software, that can be manipulated into an intuitive report that anyone can digest. Where should we focus our attention?

Data 69

Data Metrics Nonprofit Analysis 69

Get Fully Funded

JANUARY 24, 2024

QR codes can give you a leg up in this respect—instead of relying on providing links to your fundraising event landing pages, you can use QR codes to draw attention to your events. Data and Analytics Aside from their ease of use and cost-effectiveness, QR codes also bring another advantage: data and analytics. Scan location.

Fundraising 59

Fundraising Evaluation Rate Gift 59

sgEngage

MAY 27, 2021

Key fundraising metrics like donor retention rate, donation frequency, and fundraising return on investment (ROI). These metrics provide a comprehensive, bird’s eye view of your organization’s fundraising and outreach efforts that you can use to craft a new strategy. The characteristics of your donor base.

Giving 122

Giving Retention Metrics Demographics 122

Bloomerang

OCTOBER 1, 2021

However, most board members aren’t familiar with various fundraising metrics and won’t be able to draw effective conclusions when they’re presented with data without an explanation of what the data shows. . The last thing you want to do is waste their time and bog their donor reports down with unnecessary metrics. .

Report 124

Report Data Donor Metrics 124

sgEngage

JANUARY 30, 2024

These solutions leverage predictive analytics to help anticipate future donor actions. According to BWF’s AI for nonprofits guide , the process of using these predictive AI fundraising tools looks like this: Your nonprofit gathers data using sources like your online donation form, donor feedback surveys, and website analytics.

Tools 89

Tools Donor Fundraising Survey 89

Allegiance Group

JUNE 13, 2024

When you know that the strategies, messaging, and communication channels you’re using will catch supporters’ attention and inspire them to give, you can rest assured that you’ll see a return on your marketing investment. To prepare for the planning stage, get to know your donors by: Using data analytics tools.

Marketing 52

Marketing Analysis Nonprofit Audience 52

Nonprofit Tech for Good

SEPTEMBER 5, 2023

Among the innovative tools that have garnered attention is ChatGPT. Monitor metrics such as engagement rates, content reach, and donor response. With ChatGPT’s analytical prowess, the process can be augmented. To fortify fundraising and impact strategies, embracing emerging technologies is paramount.

Digital 295

Digital Strategy Guide Create 295

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 3, 2011

Facebook Rolls Out New Metric: People Talking About. Last night Facebook announced some changes to Insights , the analytics program that we use for tracking Facebook pages, that includes a new metric, “People Talking About.” This number will be displayed *publicly* below your total likes (fans)!!

Metrics 129

Metrics Facebook People Change 129

Media Cause

JULY 11, 2023

This helps ensure that the organization can run more efficiently and devote attention to areas that need it the most. Data-Driven Decisions Email automation tools often come with analytics. Look for features like list segmentation, automation, analytics, and the ability to integrate seamlessly with your CRM or donor management system.

email 52

email Service Marketing Metrics 52

Candid

MAY 10, 2023

Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention. For example, on social media you’ll want to modify your language to be simple yet engaging to encourage sharing. A great way to set expectations and roles is using the RASCI framework.

Communication 88

Communication Campaign Channel Measure 88

Whole Whale

JANUARY 28, 2023

Podcasting is a unique channel in a world where it is becoming harder and harder to keep someone’s attention. As of 2019 (no retroactive data prior), Apple iTunes Connect has podcast analytics for feeds hosted on the platform. Redirect the download URL for the feed episodes through our website triggering a Google Analytics event.

Podcast 52

Podcast Measure Feeds Plugin 52

Connection Cafe

OCTOBER 31, 2013

Event metrics can be great guides as we plan. In earlier posts, npENGAGE has discussed how to focus on our event fundraising analytics and how to use these metrics for success. Below are some ways to use your event metrics to identify and engage specific participant types during your fundraising event. Warm Bodies.

Metrics 34

Metrics Action Create Benchmark 34

Connection Cafe

JULY 18, 2011

If you’re not yet familiar with Google Analytics, it’s a free tool from. In its default state, Google Analytics tracks all activity on your website. Well, tracking employee engagement is great too, but Google Analytics is not the tool for that!). That is difficult to block in Google Analytics.

Analytics 48

Analytics Google Profile Metrics 48

sgEngage

SEPTEMBER 7, 2022

They are looking for a trustworthy, reliable, and attentive leader. Successful organizations create a quantifiable performance evaluation using fundraising software to identify the top 3–4 metrics. Help create solidarity in your team with agreed-upon metrics. Foster trust through consistency. Spend time with your officers.

Develop 77

Develop Management Gift Proposal 77

Neon CRM

NOVEMBER 8, 2023

Getting comfortable with using Google Analytics to track your progress and make adjustments to your campaigns will also help. You can create targeted ads that draw attention to your event and point them to dedicated landing pages where people can learn more, sign up, buy tickets , or donate. How Can I Track My Ads’ Effectiveness?

Grant 52

Grant Google Track Guidelines 52

Candid

APRIL 13, 2021

If you’re employing this strategy, you’ll want to pay close attention to the analytics data that Google Ads provides. In addition, employing other analytics tools such as Google Analytics or Google Tag Manager gives you a full suite of information with which to hone your campaigns over time.

Grant 98

Grant Google Problem Analytics 98

Connection Cafe

JANUARY 20, 2015

With that in mind, here are four additional metrics to track for your multi-channel campaigns: Homepage Slideshow Conversions. With so much attention given to direct mail and email content, how well your homepage converts visitors to donors impacts your year-end campaign donation totals. Donation Form Conversion Rate. converts best.

Metrics 20

Metrics Campaign Channel Conversation 20

The NonProfit Times

MAY 23, 2024

The underlying analytics were impressive. Fundraisers have other metrics available. Any number of variables can influence these metrics. The length of an email, the frequency with which you send out emails, and the time of day or day of the week an email gets sent can also impact these metrics.

Test 52

Test email Spam United States 52

sgEngage

APRIL 18, 2022

With the ongoing COVID-19 pandemic and vaccination campaigns capturing public attention, accurate, user-friendly healthcare websites are more crucial than ever. Review your website analytics. Assess your site’s metrics such as time spent on each page and the bounce rate to determine your most popular pages.

Websites 79

Websites Organization Tips Map 79

Beth's Blog: How Nonprofits Can Use Social Media

JULY 21, 2014

I did take along a few books, including Ariana Huffington’s Thrive: The Third Metric to Redefining Success and Creating a Life of Well-Being, Wisdom, and Wonder. The book is about how to reframe success away from money and power to a third metric. Above all, it is a great escape from your never ending to do list.

Business 129

Business Slideshare Metrics Life 129

Whole Whale

SEPTEMBER 8, 2023

By translating these lessons into the nonprofit context, we can gain valuable insights into crafting campaigns that inspire participation rather than simply grab attention. This runs counter to short-form trends on TikTok, Twitter, and YouTube that occupy our attention. The metrics showed the ads were not effectively driving growth.

Lesson 59

Lesson Fundraising Digital Test 59

Amy Sample Ward

MARCH 2, 2009

Many organizations struggle with the idea of ROI and metrics when it comes to social media because so much of it feels, well, untouchable. Our partnerships and current communication streams aren’t ones that would easily get the attention of or shared by that group of middle and high school students.

ROI 135

ROI Case Study Metrics Student 135

Nonprofits Source

JANUARY 26, 2023

As our recommended agency, Getting Attention is a reliable partner for all your Google Grants needs. Plus, applying for the program means you’ll receive access to free analytics tools like Google Analytics and Google Tag manager to track ad performance. We recommend that you use Google Analytics.

Application 52

Application Grant Google Guide 52

DNL OmniMedia

JUNE 28, 2023

Use a fundraising dashboard to visualize data analytics. Meyer Partners’ nonprofit data analytics guide suggests getting an audit from professionals who can help you identify gaps in your data entry processes and implement data hygiene best practices. Use a fundraising dashboard to visualize data analytics.

Platform 52

Platform Donor Online Social Media 52

Candid

JANUARY 30, 2023

Next, consider what audience learnings you can surface using your nonprofit’s marketing analytics, such as email engagement metrics, website traffic measures, and social media performance. Pay attention to which types of content your supporters engage with the least to find opportunities for improvement.

Nonprofit 110

Nonprofit Audience Library Research 110

Qgiv

JULY 21, 2022

As with any other social media platform, images are a great tool for grabbing your network’s attention and showcasing your organization’s impact. Use LinkedIn Analytics. On every post you create, you’ll be able to see engagement metrics, such as impressions, click-through rates, shares, reactions, and comments.

Linkedin 52

Linkedin Social Media Practice Media 52

Care2

JULY 16, 2014

Nonprofits have been able to track gather important data about their audiences interactions with their website via Google Analytics. Just recently however Twitter rolled out their mew Analytics platform, making it accessible to everyone. Do you think that the new analytics will only add fuel to the fire that we call validation?

Track 65

Track Twitter Analytics Metrics 65

Qgiv

OCTOBER 9, 2023

One way to better connect businesses with your cause is to focus on one aspect of your work to call attention to. There are many metrics you can use to qualify how successful your campaign is. But don’t rely on a singular metric! Use multiple metrics to measure how successful your campaign was in meeting your different goals.

Causes 52

Causes Marketing Impact Guide 52

Nonprofits Source

JANUARY 23, 2023

While we specialize in search engine optimization, our friends at Getting Attention know what it takes to make the most of Google Ad Grants. These individuals know what goes into successful account management and can devote their attention fully to the program. We recommend you reach out to their team for all your Google Grants needs!

Grant 52

Grant Google Management Guide 52

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 24, 2013

The spreadsheet captures strategy, outcomes, tactics, and Key Performance Indicators or metrics. And there is no lack of social media metrics tools ! The challenge is not finding the perfect metrics tool, but how you pull the right data into excel – and work with it to clean and organize it.

Measure 109

Measure Metrics Movie Social Media 109