M+R

APRIL 24, 2024

This year, 225 wonderful nonprofits partners joined in the fun, contributing data on fundraising, advocacy, engagement, mobilization, and marketing. About a quarter of nonprofits had active peer to peer mobile messaging programs in 2023, driving event attendance, recruiting volunteers, and generating donations and advocacy actions.

Benchmark 69

Benchmark Studies Ireland Metrics 69

Nucleus

MARCH 2, 2021

Those that have lagged on this front have observed their data-driven competitors seize market share and make inroads into their customer base over the course of the past decade. A newly released executive survey revealed that 99% of major American companies invested last year in data and analytics, and 91.9%

Associations 130

Associations Data Analytics Culture 130

Nonprofit Tech for Good

APRIL 10, 2022

This is the ninth post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. 8) Get to know your Twitter Analytics Dashboard. Twitter Analytics offers extensive insight into your Twitter activity. Twitter is not for every nonprofit.

Twitter 343

Twitter Practice Social Media Nonprofit 343

Connection Cafe

APRIL 7, 2020

Google Analytics can seem daunting, especially for the smaller marketing team or the marketer with limited digital chops. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now. Or perhaps you’re a seasoned Google Analytics pro who just needs a little validation right now.

Analytics 35

Analytics Google Goal Track 35

Forum One

MAY 18, 2021

Whether they are browsing your website content on their desktop or scrolling through your social media posts on their mobile phone, it’s crucial to create continuity across all your marketing touchpoints. Let’s look at 5 tips to help your mission-driven organization create real impact with omnichannel marketing.

Marketing 47

Marketing Impact Create Tips 47

Nonprofit Tech for Good

SEPTEMBER 11, 2023

It seems cold, analytical, and impenetrable, the opposite of how you operate. You can then develop ambassador programs or advocacy campaigns targeting these individuals. The sweepstakes is marketed to everyone, but there’s personalized outreach to those who have participated in chapter community events. Don’t run away!

Chapter 284

Chapter Registration Data Education 284

Forum One

AUGUST 29, 2023

Steven has stepped into his new role as Vice President, following his previous role as Forum One’s Managing Director of Digital Marketing. Steven is energized by mission-driven work and the opportunity to support organizations that are experts in their sector, from climate to policy advocacy. Steven hold a B.A.

Strategy 70

Strategy Government Analytics Roles 70

M+R

OCTOBER 15, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) Read time: 2 minutes. That’s the destination. Sign up now !

Benchmark 97

Benchmark Data Map Help 97

DNL OmniMedia

MAY 25, 2022

When you have a strong grasp of your audience’s motivations, you can increase donations, volunteer hours, advocacy actions, and the overall public opinion of your nonprofit. This is done through a process called nonprofit market research. How to Conduct Nonprofit Market Research in 6 Steps. Why do nonprofits use market research?

Research 52

Research Marketing Survey Nonprofit 52

M+R

NOVEMBER 29, 2021

The annual M+R Benchmarks Study is a wide-ranging exploration of digital fundraising, advocacy, and marketing data. Participation primarily involves collecting and coding a big stack of data, which our analytics team will combine (anonymously!) And please reach out to benchmarks@mrss.com with any questions. Sign up now !

Benchmark 87

Benchmark Analysis Aggregator Advocacy 87

Nonprofit Tech for Good

MAY 8, 2019

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. As WordPress became more capable, Joomla and Drupal lost market share; their shrinking support communities translated into higher maintenance costs.

Online 236

Online Hunger Metrics Drupal 236

Achieve

JANUARY 22, 2024

Look for a solution that offers source code tracking, analytics, and custom tags to annual and capital campaigns , giving your organization real-time insights into donor behavior and habits. Reporting and analytics. Data tracking. About the Author Shannon Scanlan Shannon Scanlan is the Solutions Engineer at Jackson River.

Donor 52

Donor Advocacy Nonprofit Method 52

M+R

NOVEMBER 28, 2022

The annual M+R Benchmarks Study is a tasty fusion of digital fundraising, advocacy, and marketing data. Mostly, that involves collecting and coding a big stack of data, which our analytics team will stir together (anonymously!) The deadline to join the 2023 Benchmarks Study is THIS Friday, December 2. Read time: 2 minutes.

Benchmark 76

Benchmark Studies Analysis Trend 76

Connection Cafe

SEPTEMBER 23, 2020

Virtual bbcon 2020 is fast approaching, with thousands of nonprofits registrants, many of whom are fundraising, communications and marketing pros like yourself: ready to expand your vision with fresh ideas and actionable inspiration! Embracing Digital Transformation for Marketing. Katherine Swank – Blackbaud Target Analytics.

Professional 49

Professional Communication Blackbaud Fundraising 49

DNL OmniMedia

DECEMBER 13, 2021

It’s crucial that you choose the right CRM solution for your nonprofit, but that can be significantly more difficult when there are multiple strong contenders on the market to choose between. Marketing campaign management. Marketing tools such as dynamic email campaigns, shareable online donation forms, and direct mail campaigns.

Blackbaud 52

Blackbaud Nonprofit Summary Comparison 52

M+R

APRIL 29, 2021

There’s no wrong way to dig into our annual Benchmarks Study, covering digital programs from marketing to fundraising to advocacy. Related Links: Google Analytics and Benchmarks: What you need to know. Read time: 2 minutes. 2020 M+R Benchmarks Study—A Data Odyssey: The Recording.

Benchmark 75

Benchmark Hunger Headline FAQ 75

Forum One

JUNE 9, 2023

The Healthcare Ad Awards began forty years ago as a national competition to recognize the field of healthcare marketing and advertising. The goal of the Children’s Hospital Colorado Foundation is to care for and cure children through the provision of high-quality care, education, research, and advocacy.

Award 70

Award Colorado Washington Wisconsin 70

Forum One

MAY 11, 2021

Marketing technology (aka. MarTech) is constantly evolving with new products coming onto the market daily to address organization and audience needs. Next to a fully-integrated marketing stack, easy of use is an important factor when it comes to how successful it will be. 5 tips when considering the right MarTech stack.

Tools 52

Tools Tips Integration Evaluation 52

The NonProfit Times

MAY 23, 2024

“The closest thing we have in the nonprofit space to a retailer’s limited-time only offer is a limited-time only match, and I think people really responded when they realized there was another offer waiting for them,” said Catharine Holihan, vice president of direct marketing for the American Cancer Society. Research backs this up.

Test 52

Test email Spam United States 52

Nimble AMS

OCTOBER 21, 2021

Business analytics/intelligence tools are an emerging area for investment. For example, your system administrators can configure and deploy integrations to your third-party service providers, such as email marketing, learning management, and advocacy systems.

Associations 124

Associations Integration Virtual System 124

The Science Behind Engaging your Supporters

SEPTEMBER 24, 2018

Thousands of nonprofits use EveryAction every day to raise money, manage offline fundraising through pledges and grants, send emails, run nonprofit digital advocacy campaigns, and so much more. Utilize a sophisticated online advocacy platform. Save time with marketing automation. Higher Conversion Rates = Raising More Money.

Advocacy 88

Advocacy Offline Gartner Nonprofit 88

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60)

Analytics 54

Analytics Google Social Media Websites 54

Bloomerang

AUGUST 28, 2023

Use your CRM to send personalized marketing content to each segment that’s relevant to their interests to encourage further engagement. Marketing tools Your nonprofit CRM should include several marketing solutions (or integrations with top marketing platforms). CharityEngine offers all-in-one nonprofit software.

Profile 92

Profile Software Nonprofit Donor 92

Top Nonprofits

MARCH 16, 2022

Your nonprofit’s website is the center of your communication and marketing strategy. When you use a multi-channel approach to marketing, you probably point your audience back to specific landing pages on your website. Use this logo on your website, letterheads, email, social media, and other marketing materials. Typography.

Websites 115

Websites Nonprofit Audience Mobile 115

Nonprofits Source

NOVEMBER 7, 2023

That means you must have a comprehensive understanding of your supporters’ demographics and interests Leverage tools like your CRM platform and previous social media analytics to pinpoint who your audience is and what they care about. Your social media presence is a powerful digital marketing tool.

Social Media 52

Social Media Media Build Social 52

Connection Cafe

AUGUST 2, 2016

Optimizing your nonprofit’s advocacy action alert doesn’t have to end with a supporter receiving a humble “thank you” from a thank you page or email. All too often, a tally is recorded and that’s the extent of online advocacy. This experience in online advocacy doesn’t have to yield this outcome. Step 2: Go to Bit.ly

Advocacy 20

Advocacy Action Rate Conversation 20

Candid

JUNE 28, 2022

Use your donor database and communication tools–like an email marketing platform, if you have one–to segment or group donors based on shared characteristics. Invite donors to participate in peer-to-peer fundraising initiatives , volunteer opportunities, advocacy campaigns, and other activities. Segmenting donors.

Donor 103

Donor Retention Rate Database 103

Nonprofits Source

JANUARY 23, 2023

Through the Google Ad Grants program , nonprofits everywhere can leverage pay-per-click (PPC) marketing for free. Claiming 92.58% of search engine market share worldwide , Google is the world’s most popular search engine, so you’re missing out if you haven’t already joined the program.

Grant 52

Grant Google Management Guide 52

Pamela Grow

MARCH 14, 2024

This is no surprise as recruiting talented staff involves making your organization stand out in a competitive market and maintaining clear expectations, which is an area of improvement for many hiring organizations. Recruitment challenges have been listed as one of the upcoming trends to look out for in 2024.

Strategy 52

Strategy Interview Skills Retention 52

Pamela Grow

MARCH 14, 2024

This is no surprise as recruiting talented staff involves making your organization stand out in a competitive market and maintaining clear expectations, which is an area of improvement for many hiring organizations. Recruitment challenges have been listed as one of the upcoming trends to look out for in 2024.

Strategy 52

Strategy Interview Skills Retention 52

DNL OmniMedia

FEBRUARY 1, 2023

Nonprofit consultants have a wide range of specialties, including consulting services for marketing, grants management, capital campaign planning, and more. We’re well-versed in the most popular, robust nonprofit solutions on the market, including products by Blackbaud, Salesforce, and EveryAction.

Consultant 52

Consultant Technology Phase Nonprofit 52

DNL OmniMedia

MARCH 13, 2023

Data analytics allow your organization to track and quantify the impact it has on clients or the progress you’ve made toward your goals. CRM software: Constituent relationship management (CRM) software tracks donor data and allows organizations to leverage the insights they uncover through data in online marketing and fundraising efforts.

Data 52

Data Management Database Software 52

Top Nonprofits

MARCH 12, 2021

On average, young people are more active in advocacy for social causes than their older counterparts. Once you have a list of your young supporters, create a dedicated marketing campaign that highlights things you know they’d be interested in. They are passionate about making the world a better place—and so are you.

Trend 98

Trend Campaign Fundraising Mobile 98

Connection Cafe

AUGUST 29, 2017

For the savvy nonprofit, that means approaching traditional marketing tactics— like email list building— in new and different ways. For Matthew Rullo, Associate Director of Marketing at Human Rights Watch, capitalizing on those messages means being able to respond at a similar pace. Rapid Response.

Marketing 31

Marketing Strategy Social Media Channel 31

Robert Weiner

JANUARY 27, 2012

How) will this affect Convio’s online marketing suite? I’m more concerned about the top end of the market. Provides robust, flexible support for all forms of fundraising, membership, marketing, and communications. Provide strong reporting and analytic tools. My main questions are about product strategies. Common Ground?

Blackbaud 222

Blackbaud Convio Open Source Product 222

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 9, 2010

Dan Michel, Digital Marketing Manager, Feeding America Twitter: @dpmichel. Last week, Dan Michel offered an intriguing answer to this question : “What form of social media measurement does your organization engage in; Community participation, advocacy (earned mentions, discussions), or donations ($ or time)?

Feeds 102

Feeds Social Media Measure Summary 102

Pamela Grow

MARCH 10, 2021

Download our Annual Fundraising & Marketing Calendar to stay on top of important dates. ” Focus on the stories that resonate most with your supporters (here’s where your data, including Facebook analytics, can come in handy). If yours is a social justice or advocacy organization, remember that I am not a policy wonk.

Newsletter 88

Newsletter email Nonprofit Headline 88