Nonprofit Tech for Good

MAY 13, 2022

Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate? The breakdown of campaign/source/term/medium used as UTM parameters is a tried and tested structure for understanding acquisition.

Donor 294

Donor Track Campaign Facebook 294

EveryAction

JUNE 22, 2016

Unfortunately, there were so many questions from the audience that we weren't able answer them all during the alotted time. Here are some great, thoughtful questions that we received and Brett's email wisdom. " How can I convince my nonprofit that list size isn't nearly as important as open rates and an engaged list?".

email 101

email Question Spam Test 101

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. Email fundraising response rate went up 11% for the test group.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Candid

AUGUST 18, 2021

But when looking at the bigger picture, even more valuable benefits become clear: Higher conversion rates through better-targeted donor lists. AI can generate predictions that help you: Create highly targeted mailing lists for appeals, reducing upfront costs and increasing conversion rates.

Course 130

Course Fundraising Analysis Mail 130

Get Fully Funded

APRIL 4, 2024

Show donors you’re invested in getting to know them personally by asking questions about their hobbies, families, professions, and connections to your nonprofit’s mission. Building relationships with all of your supporters can strengthen your donor retention rate and help your nonprofit raise more funds over time. Leverage A/B testing.

Donation 110

Donation Strategy Nonprofit Gift 110

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. For example, retention rates tend to be higher for mid-level and major donors. Do more testing.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Bloomerang

JUNE 2, 2023

Our Ask An Expert series features real questions answered by Claire Axelrad, J.D., Someone donors could call back with questions if they wanted to.] That way, you can track whether donors who received calls renewed at higher rates (or dollar amounts) than donors who were not called. Think about what you could test.

Donor 92

Donor Charity Gift Test 92

sgEngage

FEBRUARY 8, 2024

Here are some questions to ask yourself: How long does it take for your grantees to fill out your application? You can also look at the response rates, completion rates, and error rates of your application to see if there are any issues or challenges. But you don’t have to overhaul your entire application at once.

Application 89

Application Leadership Grant Philanthropy 89

Whole Whale

JUNE 2, 2022

The curiosity gap is what happens when a question or mystery is introduced in the mind that begs for resolution. If your subject line can create this curiosity gap – it’s open rate city for your newsletter. . Make it a question. Questions pique people’s curiosity and can be a great way to get your readers engaged.

Headline 52

Headline Newsletter Examples Tips 52

Forum One

JULY 15, 2021

This allows you to successfully test and evaluate your personalization strategies and tactics. This stage of personalization doesn’t require automation, and you can test and gauge impact by simply monitoring opens and click-through rates. Test different messages and calls-to-action (CTAs). What are your goals?

Personal 101

Personal Test Demographics Analytics 101

Media Cause

JUNE 27, 2023

This can help improve your clickthrough and engagement rates and better solidify your organization in the minds of your audience. Track, Test, and Test Again The key to maximizing your return on investment is ensuring your campaign is set up for success on a foundational level.

Social Media 97

Social Media Guide Media Social 97

Connection Cafe

DECEMBER 23, 2013

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants. Today, we gear up for your big test day!

Test 33

Test Donation Hints Webex 33

Nonprofit Tech for Good

DECEMBER 13, 2018

Get started by answering the following questions: Based on traffic sources, how are visitors finding our website? Looking at pages per session and bounce rate (ideally less than 70%), how engaged are our website visitors? Answering common questions that your staff gets asked all the time. Give it a try!

Websites 253

Websites Nonprofit Guidelines Phone 253

Association Analytics

OCTOBER 10, 2022

In today’s world, success is measured by more than just clicks and open rates. If you’re doing an A/B test or targeting your email to a certain segment, it will also be difficult to refine your list without real-time access to your data. Testing – You can always run an A/B test to see what is working best.

Analytics 169

Analytics Marketing Taxonomy Module 169

Bloomerang

NOVEMBER 8, 2023

” If you want to test your message on me, email me your draft and I’ll give you feedback. According to a study by Campaign Monitor , adding video to email increased open rates by up to 19% and click-through rates by 65%. The unsubscribe rate also dropped by 26%. We welcome your questions and comments.

Strategy 56

Strategy Social Media Rate Gift 56

Top Nonprofits

MARCH 16, 2022

This is not only a disappointing experience for your visitor, but it can also lead them to ask a series of questions about your organization as a whole. These are not the types of questions you want your audience to ask about your nonprofit. Is the organization still relevant? Are they on top of their mission? Contact information.

Websites 115

Websites Nonprofit Audience Mobile 115

NetWits

SEPTEMBER 5, 2012

That’s a great question. Test your current site: Use online or onsite usability testing to learn what information your users look for on your website and how easy it is for them to find it. Testing Your Visual Story. What’s the bounce rate? One that every nonprofits should think about from time to time.

Design 247

Design Web Guide Slides 247

sgEngage

SEPTEMBER 15, 2022

Isn’t it more of a success if potential solutions can be tested and co-created with stakeholders to deliver the greatest benefit? Redefine Success by Solution Testing. When you use new skills for solution testing, you have a space for learning that is safe, rewarded, and supported. Redefine Solution by Centering the Stakeholder.

Collaboration 70

Collaboration Impact Test Grant 70

sgEngage

APRIL 19, 2023

Your charitable organization has probably fielded questions from curious supporters and internal audiences on the ways it might be leveraged. A few key things to keep in mind: AI measures probabilistic outcomes in response to a question to determine what data it should show. Is it just a fad? ChatGPT is a probabilistic model.

Model 69

Model Italy Test Generation 69

Neon CRM

NOVEMBER 14, 2023

If the answers to these questions are, respectively “not much” and “a distant third,” it’s time for a strategic realignment. Retention rates for recurring donors are much higher than their one-time counterparts—they often stick around for years! Then test it again. Now, keep testing. Did it work?

Donation 52

Donation Gift Platform Nonprofit 52

Forj

JULY 8, 2021

Perhaps it was a multiple-choice final exam or an essay-style test printed in double-spaced Times New Roman. We’re going to cover types of eLearning assessments through the following questions: What is an eLearning assessment? This tests knowledge acquisition. What did the last assessment that you took look like?

eLearning 69

eLearning Course Test Knowledge 69

EveryAction

SEPTEMBER 20, 2016

Goal: Engagement Metric: Overall Engagement Rate. Platforms like Facebook, Twitter, and even Instagram now report on engagement rates right within their native analytics so be sure to figure out how these numbers are represented. Goal: Website traffic Metrics: Clickthrough Rate, Visits.

Metrics 100

Metrics Social Media Measure Media 100

M+R

FEBRUARY 5, 2021

And, unfortunately, the reverse is also true—what seems like a minor drop-off in your mid-level acquisition or retention rates can create enormous drag on your revenue. . The questions we need to ask go beyond the immediate revenue numbers. Do newly acquired mid-level donors retain at higher rates? Goals + strategies.

America 106

America Digital Audience Channel 106

Qgiv

DECEMBER 27, 2021

Single-step forms are very useful when you only need to collect a few pieces of information, but they quickly become long and overwhelming if you need to ask extra questions. Splitting them into multiple steps will have a positive impact on your completion rates! You could also try running an A/B test. How to set up an A/B test.

Donation 59

Donation Comparison Newsletter Test 59

Media Cause

APRIL 8, 2022

Though not as customizable as a form hosted on your website or landing page, lead generation forms on social platforms have varying degrees of customization, including customized questions, auto-fill responses, and customizing an. From a testing perspective, on-platform forms require multiple. in Facebook’s Lead Center).

Generation 52

Generation Platform Websites Test 52

Connection Cafe

JULY 31, 2013

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. Because user experience issues invariably impact conversion rates. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

Test 40

Test Donation Blackbaud Registration 40

Global Giving

MARCH 7, 2019

The Big Question. What We Tested. With all the upsides, why did we even need to bother with a test like this? Our test focused on GlobalGiving donors based in countries using the euro. GlobalGiving accepts donations in U.S. Still, there are plenty of major currencies we don’t offer yet. Why It Matters. Our Method.

Learning 52

Learning Test Sample India 52

Bloomerang

MAY 26, 2023

In a recent cautionary tale , nonprofit organization Queens Together encountered a scam known as the “credit card test attack.” Below are a few questions you can ask your payments solution to ensure your nonprofit funds are protected. Is this included in our payment processing rate or an additional charge?

Fund 79

Fund Raise Method Process 79

sgEngage

SEPTEMBER 28, 2021

So, the real question is: what will online fundraising look like moving forward? increase in email conversion rate. Here’s a great read on the “death of the open rate. ”. Expand your use of email testing to better understand your engaged constituents and determine what interests your audience enough to take an action.

Online 93

Online Fundraising Benchmark Adwords 93

sgEngage

OCTOBER 11, 2023

And with donor retention rates on the decline, new donor acquisition is a constant topic of conversation. You can also test the use of a pop-up box to encourage giving wherever a visitor happens to be on your website. If you’re like every nonprofit on the planet, you’ve got one thing on your mind: acquiring new donors!

Donor 83

Donor Social Media Websites Content 83

Nonprofits Source

APRIL 19, 2017

Result: 63% more donations, 55% higher conversion rate and a 2X ROI. Had a 55% increased conversion rate. Result: 119%-203% higher conversion rates. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.”

Ideas 111

Ideas Donation Online Strategy 111

Forum One

MARCH 9, 2023

And if you have questions or ideas about getting started or expanding AI and ML in your practices, reach out! Alexis: The state of Hawaii mapped its infrastructure, with overlays of potential climate impacts and considerations of vulnerable populations, allowing them to run scenarios and test hypotheses for different preparedness measures.

Government 65

Government Learning San Jose Hawaii 65

Forum One

SEPTEMBER 15, 2023

Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints. The interface already benefits from intuitive phrasing: presenting questions like “Where did my visitors come from?”

Analytics 76

Analytics Museum University Google 76

CauseVox

MAY 9, 2023

ChatGPT is an advanced AI language model that processes vast amounts of information to generate responses to questions and statements entered by the user. This model was developed by Open AI and is one of the few language models to pass the Turing Test. You’ll have to set up an account, but it’s totally free for the time being.

Examples 83

Examples email Communication Language 83

sgEngage

JULY 24, 2023

As birth rates decline and populations age, the effects on enrollment numbers, funding, and institutional sustainability become increasingly pronounced. With fewer young individuals entering the age cohort traditionally associated with college attendance, institutions face the risk of lower enrollment rates. Use video storytelling!

Education 77

Education Student Award University 77

Qgiv

JULY 10, 2023

According to a guideline published by M+R, a useful quick test for your own messaging is to simply answer the question: If the subject of this story were to read it, how would they feel? The challenges of strength-based messaging Finding the balance in your story. Finding the balance in your organization.

Storytelling 75

Storytelling Donor Cancer Guidelines 75

Tech Soup

NOVEMBER 3, 2009

You could spend that time simply calling donors and constituents at random, to thank them, or to ask them a quick set of questions (how did they like the services they used? People want to volunteer, wanted to ask you something, and, not coincidentally, donate at considerably higher rates after. what do you do well? not so well?).

Phone 43

Phone Test Articulate Social Media 43