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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

Over time, a high exit rate signals to search engines that your content is not helpful to visitors, which can negatively affect your ranking. Nikoleychuk predicts that search engines will release more spam and useful content updates in 2024 to try and weed out low-value content.” This, in turn, impacts click-through rate (CTR).

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12 of Your Email Deliverability Questions Answered

EveryAction

Speaker Brett Schenker, EveryAction's very own Email Deliverability Specialist , shared a full hour of tips on how to decrease the chances of your email ending up in the dreaded spam folder, with puns and timely TV references sprinkled in for your general enjoyment. Do some queries and present the information. It was temporary and weird.

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Simple Ways to Analyze Nonprofit Email Performance

Connection Cafe

Open Rate: If you manage an email campaign of any size, then you’re familiar with an open rate. For example, if 100 people received your email and 20 people opened it, then your open rate is 20%. Click-through Rate: Once again, this is a term with which you’re likely familiar. Knowing any of these rates is easy.

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Addressing Accessibility in Social Media

NTEN

Keep it simple: Minimize the number of questions asked in the registration form, and clearly lay out the content you want to capture. Social features on your site—such as comments, discussion boards, user-submitted stories, ratings, and voting widgets—can help build engagement within your audience.

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Why Segmentation Is So Important in Email Marketing

NetWits

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. It will also help to prevent people from marking you as Spam. E-mail will allow you to try similar segments as you might use for a direct mail program, and allows you to test new segments at a low cost.

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10 Email Marketing Best Practices for Nonprofits

Nonprofit Tech for Good

To find the best time for your organization, experiment, test, and don’t be afraid to go against conventional wisdom. Personalize your email campaigns and write short subject lines to maximize open rates. According to Campaign Monitor, the average open rate for nonprofit emails is 20.39%. Emojipedia.org.

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Big Email Change Is Coming: Is Your Nonprofit Ready?

Bloomerang

But what’s important to understand is that when this feature becomes available to users, your open rates will change. The good news is that this is not a problem because open rates are fool’s gold. The open rate was never a great barometer of success (and neither are Facebook Likes for that matter). Why do I suggest this?

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