Testing Your Donation Form Part 4: Running a Usability Test

Connection Cafe

This is the fourth part in my series about learning how to test the usability of your online donation form and website with real donors. Part one discussed why to usability test , part two outlined crafting your test , and part three gave best practices for recruiting participants.

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Testing Your Donation Form Part 2: Designing Your Test

Connection Cafe

Note: This is the second in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In the first part of this series , we talked about why you should test your website and donation form with real supporters.

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Testing Your Donation Form Part 5: Showing off results

Connection Cafe

Today, we wrap up my series on learning how to test the usability of your website and donation form. To quickly recap, usability testing is an excellent tool if: You fear you’re losing donations because of your website’s design. What should a recap of testing include?

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Testing Your Donation Form Part 1: Why do it?

Connection Cafe

Note: This is the first in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. But I’m not trying to be a Henny Penny , because today usability testing can be easily done by anyone.

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Testing Your Donation Form Part 3: Wrangling Guinea Pigs

Connection Cafe

Note: This is the third in a series of posts about usability testing your website from guest author Brandon Granger, Senior Interaction Designer for Blackbaud. In part one , we discussed why you should test your website and part two outlined designing your test.

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Do your P2P Communications Pass the Test?

Connection Cafe

You say you are going to start testing emails on a regular basis but when it comes time to execute you just don’t have time. Did you perform an A/B test of your message? If you answered no to any of the questions above you are in need of bootcamp!

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Nonprofit Web Design Process Part 2d: Usability Tests

Connection Cafe

Usability Tests provide insight into how your users interact with your website. There are many approaches to usability testing, including card sort tests , 5-second tests , and moderated, task-based tests. Research Questions. Usability Tests [this post].

7 Questions To Ask First

Connection Cafe

So leaning on that background, as well as my more recent decade in nonprofit technology, I offer the following interview questions that an interviewee can ask of a hiring organization, to determine whether a given group is where you should place a career bet. The Seven Questions.

DMAW’s Digital Day: “10 Tips for Better Testing” List of Resources

Beaconfire Wire

Many thanks to everybody who attended Beaconfire RedEngine’s presentation on testing. We really enjoyed all your questions and comments. Hope you’ll find them helpful in taking your testing to the next level. A/A Testing. Significance Testing.

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Are your marketing tests too lean or too fat?


One of the questions when setting up an A/B test is figuring out how large the different test groups should be. If the test groups are too small, they won''t provide sufficient data. If your sample sizes are too big, you are wasting subscribers on the less effective tests.

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To CAPTCHA or Not to CAPTCHA, That is The Question?


CAPTCHA stands for (Completely Automated Public Turing test to tell Computers and Humans Apart). automated questions the user may not know the answer to. There is no right or wrong answer to this question, some CAPTCHA programs are better than others, but none are perfect.

Testing more than the features

Michael Stein's Non-profit Technology Blog

One issue you can never discuss too much is testing. How do you test a software application before turning users loose on it? Dr Dobbs, one of my favorite software magazines for almost two decades, had a nice piece by Scott Ambler on test in the December edition.

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To CAPTCHA or Not to CAPTCHA, That is The Question?


CAPTCHA stands for (Completely Automated Public Turing test to tell Computers and Humans … Web Design captcha

Book Review: The Leadership Test

Eric Jacobsen Blog

One of my favorite books about leadership asks its readers five powerful questions , putting aspiring leaders to the ultimate test of what it takes to be a true leader. Clark's The Leadership Test and it forces you to do some valuable soul searching. And, pass the test!

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A Simple A/B Test for Visitor Talkback Stations

Museum 2.0

Answer the question, and you''re in. We invited people to slide up to a bar and use a napkin to scrawl an answer to the question "How do you deal with loss?" A good measurement doesn''t need to exhaustively answer every single question about a project.

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The Phone Test

Tech Soup Blog

You could spend that time simply calling donors and constituents at random, to thank them, or to ask them a quick set of questions (how did they like the services they used?

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Does your navigation pass the test?

Connection Cafe

Does your navigation pass the navigation stress test? The navigation stress test is all about seeing if your navigation does its job of getting users around the site. This test provides an easy way for you to check and see if your navigation is successful in doing these things. You can read all about the stress test here. As a usability consultant, navigation is really the bread and butter of my work.

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Summer School: Test Drive: Using #GivingTuesday to Experiment with New Fundraising Strategies

Beth's Blog: How Nonprofits Can Use Social Media

” Participating in a local or national giving day may help you work on that second question. How many of you who work for nonprofits are getting asked to “ come up with an icebucket challenge ” for your annual fundraising campaign?

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A Facebook Ad Test

Beth's Blog: How Nonprofits Can Use Social Media

I read about this Facebook ad test which is also touches on the privacy concerns on Facebook targeted ads than and decided to try my own test. So here goes a $10 test of the Facebook ads. Here are the questions that you should be asking (thanks to Jeremiah Owyang).

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5 Questions for Geoff Livingston

NonProfit Trends

This is a continuing series of 5 Questions for experts from across the nonprofit sector: 5 Questions for Geoff Livingston. In a nutshell, creating a social media strategy that can stand the test of time. 5 Questions Big Ideas Social MediaGeoff Livingston co-founded Zoetica , a social enterprise that provides superior communication consulting, training, and strategy to help mindful organizations affect social change.

Can You Make A/B Testing Part of Your Practice?

Museum 2.0

LACMALab took one question--"What connections do you see between art and science?"--and This kind of experiment is called an A/B test. We test one thing, learn from how visitors respond, and (hopefully) reiterate for the next round.

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Test Your Security Knowledge and Win an Amazon Gift Card!

Tech Soup Blog

Put your security smarts to the test and take the weekly security quiz brought to you by Symantec ! The question was as follows. Are you a trivia master? Or a security enthusiast?

Volunteer Check-In: The Questions You Should Be Asking [DOWNLOAD]

NonProfit Hub

No one likes to feel like they’re being tested. Hopefully you already have a record of these types of questions. After the initial questions are out of the way, start to dive deeper to figure out how your organization is perceived and being portrayed to the world.

Ask Me Anything: Help Me Test Formspring

Have Fun - Do Good

Formspring allows your readers to ask questions, and for you to post answers on your blog, Facebook, Twitter, or Tumblr. Will you ask me a few questions so I can test it out? Happy Monday, Have Fun Do Gooders! I don't like to recommend social media tools to my clients unless I've used them myself, so I'm trying Formspring , a tool I read about in Blogging for Bliss.

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The Answer to Nearly Every Online Fundraising Question Is.


When in doubt — test it. Yes, there are some very well established best practices for online fundraising, but testing always helps you improve your own performance.This is especially true when you are trying something new or outside the norm. Over the years I've gotten countless questions about how should nonprofits setup their online fundraising programs.

Testing Assumptions | Beaconfire Wire

Beaconfire Wire

06/28/2010: User Expectations and Interface Response Times 06/16/2010: Making the most of conference hashtags: A tool for presenters 06/08/2010: Beaconfire Survey: Seductive Interactions 06/08/2010: Emailing with Convio – Testing Conditional Content 06/07/2010: Goin’ Barefoot? This one focuses on user testing and how assumptions that many of us have made, regarding how differently-abled people use sites, often do not play out in real-life tests.

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Website Usability Testing: Four Methods for Gathering Feedback


The bigger question, sometimes, is why ? She'll present four cheap and fast methods to solicit qualitative feedback from your users at our upcoming webinar, " Website Usability Testing 101 ". > I'll bet your questions are better than ours. I'll give my favorite question about "Why do visitors do that on our website?" nptech nten usability testing websites

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Making the Right Decisions with Multivariate Testing


Deceptively simple questions like these may come up: How many steps should we have in our donation form? In this situation, there's only one way to know for sure what's best: test it for yourself. Multivariate testing (MVT) is a great tool for making these sorts of decisions. With MVT, you optimize a web page by creating variations on key areas -- like form layout, ask string, or submit button -- and test combinations of these variations together in real time.

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Online Tools for Automated User Testing


Kyle Soucy of Usable Interface - a nationally recognized leader in usability testing - talked about some of the newer approaches that people are taking to user research. In particular, there's some really interesting online tools that will help you do unmoderated user testing. You'll of course lose some of the detail that you get from individual conversations and being able to ask the user questions one-on-one. UserTesting.com : Interesting and cheap, but questionable.

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The Million-Dollar Question: Will Generation Z Use Facebook?

NonProfit Hub

So it begs the question, will Generation Z use Facebook? A better question—and certainly one that deserves our attention—is how, if at all, these young people will engage with the social media giant. It’s impossible to say with absolute confidence whether or not Facebook will stand the test of time, but, if data and expert testimony are any indication, the youngsters might want to get on board. The post The Million-Dollar Question: Will Generation Z Use Facebook?

Validating Your Navigation with Tree Testing

Beaconfire Wire

Recently, we’ve started using tree testing to check our work and make sure the navigation labels make sense to those priority audiences. Closed sorting has worked well for our navigation validation – we’ve seen good results with the testing and solid performance on the navigation.

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5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

The Science Behind Engaging your Supporters

Feature a Clear Headline The first two questions of any visitor to a web page are: Where am I? If the donation page in question is reachable by clicking on an email appeal, make sure the message and ask is consistent.

Usability Testing Techniques: What works? What doesn’t?

Beaconfire Wire

When it comes to evaluating the effectiveness of your website, usability testing is one of the most eye-opening steps you can take. tree testing to validate your navigation. task-based “first click&# testing to get insight into how people navigate your site. usability testing on clickable prototypes , to evaluate a new site structure / IA. Do low-cost, rapid methods produce the same results as traditional usability testing studies?

How partnership drove success for the Big Blue Test

John Haydon

Riva Greenberg, one of the people in the Big Blue Test team got visibility on the Huffington Post. Questions for Manny? A fews weeks ago, Manny Hernandez, of Diabetes Hands Foundation launched his BigBlueTest campaign.

Great reads from around the web on May 9th

Amy Sample Ward

Every time I do testing, I see the same thing that they note here: my instincts are wrong. We over-think things and the best way to stop is by testing! roundup blackbaud bookmarks fundraising linkedin list metrics mobile nptech postalicious resources testing tips tracking video websit

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Answers to the Ten Questions I am Most Often Asked

Museum 2.0

This post shares some of the most interesting questions I've heard throughout these experiences. Feel free to add your own questions and answers in the comments! BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. QUESTIONS ABOUT RESISTANCE TO CHANGE 5.

Questions to Keep in Mind When Purchasing eLearning Content for an LMS


These are all very important topics that cannot afford avoidance, however there are some other questions that are important to keep in mind when purchasing content. Reviewing these questions could help to save you from making a costly mistake.

Museum 2.0 Rerun: Answers to the Ten Questions I Am Most Commonly Asked

Museum 2.0

This post shares some of the most interesting questions I''ve heard throughout these experiences. Feel free to add your own questions and answers in the comments! BROAD QUESTIONS ABOUT AUDIENCE PARTICIPATION 1. QUESTIONS ABOUT RESISTANCE TO CHANGE 5.

To Promote or Not to Promote? (…and Is That The Question?):GlobalGiving’s Experiment With Facebook Promoted Posts

Beth's Blog: How Nonprofits Can Use Social Media

But how will you know the answer if you don’t set up a test and use measurement and data to help you answer it. This is called “data literacy” — setting up a hypothesis and a way to measure it – and analyzing the results and deciding how to improve.

A Simple Technique for Writing Better Visitor Response Questions

Museum 2.0

How do you write a question for a comment board that will generate authentic, on-topic, diverse, interesting visitor comments? Explain the exhibit or topic around which you want to generate a visitor response question. Repeat until each person has answered five or six questions.

Your Donor Management System Questions Answered (Part 3 with Karen Graham)


She used one question as a jumping off point to talk about examples of how processes can affect your software purchase decisions. I’m going to approach this question at a tangent because it brings to mind an important point about selecting technology. They asked questions such as: What if an online donation comes from an individual but we want to acknowledge the household for the gift?

5 Questions for Geoff Livingston | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Questions for Geoff Livingston Posted by Steve MacLaughlin on June 2nd, 2011 I’m starting a new series of short interviews with people who are really changing what’s happening in the nonprofit sector. In a nutshell, creating a social media strategy that can stand the test of time.

Minimum Usability Testing: Now there's no excuse not to do it.


Now there is no excuse not to do minimum usability testing According to the author of the web usability bible " Don't Make Me Think " Steve Krug, testing one user is 100% better than testing none and testing one user early in the project is better than testing 50 near the end. To that end, I'd like to suggest testing 5 or 10 more often and found a couple of services that make it possible.

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