NTEN

JUNE 6, 2023

Here are three tools I created or co-authored that can help you match skills to roles: Nonprofit Data & Tech Skill-Building Checklist — a worksheet that provides an inventory of technology and data-related skills and a way to rate your skills or those of a team member or job candidate. Would that skill be easy to outsource?

Skills 88

Skills Technology Develop Training 88

Forum One

SEPTEMBER 15, 2023

Here at Forum One, we have been busy helping organizations prepare for GA4 , and even though our partners have now had time to test it out, GA4 still poses a steep learning curve, and frankly, prompts a lot of complaints. As of July, it is officially gone, replaced by GA4. Key issues of concern (i.e.,

Analytics 74

Analytics Museum University Google 74

NonProfit Hub

FEBRUARY 5, 2020

With first-time donor retention rates hovering below 30% and overall donor retention less than 50%, we are in danger of losing our donor bases. We see this in the fact that 95% of our gifts come from 5% of our donors, and in higher education, the alumni giving rate is falling each and every year. It is a mindset.

Experiment 70

Experiment Donor Empowerment Retention 70

Global Giving

JANUARY 21, 2015

I clicked a link to an article on Upworthy , a viral news site always on the forefront of testing stickiness and psychological hooks. What We Tested. I decided to test dropping the pretense and just offer the user the ability to sign up for the mailing lists directly. We fired up another test. The Big Question.

Experiment 52

Experiment email Test Language 52

Bloomerang

MAY 6, 2021

They had at the tips of their fingers vast amounts of information and knowledge, so they no longer had to travel to libraries to obtain research and have access to information. Cambridge Analytica harvested the personal information and profiles of as many as 87 million people who used Facebook without their consent or knowledge.

Donor 139

Donor Law Data New York 139

Tech Soup

APRIL 12, 2013

Lin discussed how Greenpeace uses a method called A/B testing to maximize their newsletters. A/B Testing is a simple marketing method to test changes to a webpage or newsletter against its current design and content. This is vital knowledge for sharing fundraising campaigns, petitions, or events. TechSoup Taiwan.

Taiwan 40

Taiwan email Marketing Newsletter 40

Allegiance Group

APRIL 15, 2024

On average, direct mail has an open rate of 57.5% To confirm that your strategies are effective and align with your audience’s preferences, conduct tests with members of your target audience, measuring brand awareness and likelihood to support your cause. Additionally, audiences are likely to open and engage with direct mail.

Mail 52

Mail Fundraising Nonprofit Channel 52

Connection Cafe

MARCH 10, 2021

This can be done with other duties, but having one person responsible for the Google grant ensures that they have the knowledge they need to make the most of it. Considering you have up to $10,000 worth of ads to use each month, the only limits are your knowledge and creativity.

Grant 61

Grant Google Guide Nonprofit 61

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2018

It could be 100% in that participants provide the content by connecting with others and sharing experience and knowledge. Another option is to briefly share some content or a framework to kick off the participant knowledge sharing. The true test of any training is how participants apply it to their work.

Participatory 76

Participatory Digital Facilitation Exercise 76

NetWits

DECEMBER 2, 2010

Segmenting your lists will lead to more targeted messaging and is proven to boost response rates and help to reduce unsubscribes. Using segmentation can drastically improve your response rates, increase the value of your communications for the recipient, help reduce unsubscribes, and prevent list fatigue. Basic Rules of Segmentation.

email 149

email Marketing Mail Metrics 149

Nonprofit Tech for Good

JUNE 23, 2020

Facebook has the highest ROI and it is worth investing $100-500 in a test advertising campaign for your monthly giving program. If a nonprofit is not actively promoting thus growing their email list, then there’s a knowledge gap at that organization. 2020 Social Media Size Guide ). 8) Embrace Cause Awareness and Giving Days.

Practice 341

Practice Online Fundraising Nonprofit 341

DNL OmniMedia

APRIL 1, 2024

The end results are more effective fundraising campaigns, increased donor retention, and higher fundraising success rates. To succeed, you’ll need time, knowledge, and a proper technology infrastructure on your side.

Data 52

Data Guide Proposal Nonprofit 52

DNL OmniMedia

MAY 25, 2022

We’ve seen firsthand the power of nonprofit market research and are sharing that knowledge in this comprehensive guide. Where would you like to test your hypotheses against actual research? You’d then draft research questions and strategies to test whether these assumptions are true. Step 4: Pre-test survey questions.

Research 52

Research Marketing Survey Nonprofit 52

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

Sponsored Likes invite users to like causes that their friends are already connected to, using the power of social context to consistently outperform regular Facebook ads with a 46% higher click through rate, a 20% lower cost per click, and an 18% lower cost per fan according to Inside Facebook. 4. Test, track, modify.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Neon CRM

AUGUST 23, 2023

WePay is owned by Chase and offers a user-friendly interface, making it accessible for nonprofits without extensive technical knowledge. Nonprofit-friendly features: Some processors offer discounted rates or special features tailored to nonprofits. With WePay, you can customize donation forms to match your nonprofit’s branding.

Process 52

Process Guide Paypal Method 52

Classy

APRIL 29, 2021

The collective knowledge of our Leadership Council makes the Classy Awards a distinction unlike any other. Double-certified neurologist and preventive medicine specialist with a background in public health, working toward the transition to replace the use of animal experimentation with superior human-based testing methods.

Award 57

Award Leadership Cleveland Hunger 57

Connection Cafe

AUGUST 26, 2013

According to email testing and tracking service Litmus, approximately four percent of all email opens can be attributed to Gmail webmail users, as of June 2013. Start with the simplest of tests (e.g. subject lines) before building your knowledge-base utilizing testing frameworks. Start with the simplest of tests (e.g.

Stats 39

Stats gMail email Tips 39

NTEN

JUNE 18, 2014

Connect with co-presenters Provide speaker prep calls to relay things like venue logistics, AV setup, and public speaking tips Speaker resources page Connect with Tech Clubs and CoP to help test the waters with topic and practice NTC Speaker Lounge Discounted rates for speakers Scholarships are available. 15NTC Community NTC'

Proposal 67

Proposal NTC Audience NTEN 67

Beth's Blog: How Nonprofits Can Use Social Media

JULY 28, 2011

The Grist living case study illustrated how they started off with agile pilots just to test the waters – in this case – how to effectively use Twitter hashtags to drive traffic and discussion on their site. A/B Testing. More detailed suggestions for A/B testing with images here. Experimenting to Expand Capacity.

Case Study 98

Case Study Social Media Studies Integration 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 22, 2014

After some results from routine tests during my annual physical, my doctor informed me that my cholesterol was high. ”Start exercising more and stop eating bacon cheese burgers ” were the doctor’s orders and we’ll retest in 6 months. .

Data 115

Data Track Research Social Network 115

AccelEvents

JUNE 24, 2021

Go all-in on enhancing your knowledge of some components that may feel unfamiliar. Not only will they have access to product demonstrations and a knowledgeable sales team, they may, depending on the nature of your virtual event, have unprecedented access to industry experts who can provide more context for your product or service.

Guide 93

Guide Virtual Registration Platform 93

Connection Cafe

OCTOBER 25, 2016

I’m excited to present 2 sessions, work the expo, network and expand my knowledge about our amazing industry (it’s the best isn’t it?). 1:30 PM – Game Changing Tests to Try Now! Testing is one of the most important aspects of any direct marketing fundraising campaign. Friday, Oct 28.

Podcast 20

Podcast Benchmark Blackbaud DC 20

Care2

JULY 11, 2013

While I have close to two decades of experience in the nonprofit field and love to share my experiences and data, I’m lucky to be surrounded by such smart nptech folks who share their knowledge with me. They share best practices in online campaigning as well as concrete data and analysis from their A/B testing.

Resource 72

Resource India Case Study Nonprofit 72

Gyrus

AUGUST 9, 2016

A training and development program not only makes onboarding clients easier, but it alleviates the pressure of turnover experienced along the way, as the next person in will quickly be able to obtain working knowledge of the position and the tasks it includes. Engaging Users. Certifications.

Training 76

Training Train Develop Method 76

NTEN

APRIL 16, 2009

Jeff Patrick, Common Knowledge. Offensive measurements like open, click, and conversion rates are useful for understanding how to improve your performance, while watching unsubscribe and hard bounce rates help to defend against bad emailing habits and an inadequate email sign-up process. Did your new email template work?

Metrics 53

Metrics email Campaign Rate 53

Nonprofit Tech for Good

JANUARY 10, 2022

Performance: The account must maintain a 5% click-through rate each month. Responsive Search Ads can increase your click through rate which helps keep you above Google’s thresholds. There are many types of Google Ad Extensions that may be helpful and lead to higher click through rates. Use Ad Extensions.

Google 341

Google Grant Guide Nonprofit 341

NTEN

JANUARY 11, 2011

Applying your constituent knowledge to your online communications strategy through segmentation can be the foundation for stronger donor relationships and ultimately, more fundraising dollars towards achieving your organization's mission. There is a lot you can do with that little piece of information.

Communication 69

Communication Results NTC Content 69

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2011

Many crowdsourcing work sites provide some kind of rating system meaning the better, more accurate workers can rise to the top. Sites like uTest and Topcoder help you work through work like website or application testing and provide ratings and controls to help you manage more technical processes with vetted programmers and developers.

Measure 104

Measure Aggregator Platform Consultant 104

NonProfit Hub

JULY 12, 2017

To get started with Batchbook, take a test drive with their 30-day free trial. But if you already feel overwhelmed with the idea of having such comprehensive knowledge available in one place, don’t fret! Plus, Batchbook enables you to s tore your contacts in the cloud , so you’ll have total database access no matter where you are.

Database 51

Database Donor Contact Nonprofit 51

NonProfit Hub

JANUARY 31, 2017

Now is not the time to spout off oodles of nonprofit knowledge, though. People can’t answer more than one thing at once, especially if they’re filling in a bubble or rating something on a scale. Awesome questions make for a great feedback survey, but testing takes it to the next level. Keep It Simple. Not so fast.

Survey 28

Survey Question Attitude Volunteer 28

Zen and the Art of Nonprofit Technology

AUGUST 17, 2007

Note: These rates are not for nonprofit organizations – they are the standard rates. Nonprofits are charged much lower rates (see comment below.) Unfortunately, I don’t qualify for those rates. In my tests it was buggy (some parts of it just didn’t work), and the interface was still a bit crude.

Search 100

Search Web Open Source Audio 100

Connection Cafe

JANUARY 28, 2014

Develop a set of criteria to be used consistently, based on your fundraising goals and knowledge of what’s worked to date segmentation-wise. Get specific here—Intangibles are never as convincing as the concrete. Train them to segment effectively. Then create a segmentation checklist. It’ll save you and your colleagues time and frustration.

Retention 37

Retention Donor Org Interaction 37

Museum 2.0

AUGUST 14, 2013

We recruited folks and designed software that texted them five times a day for thirty days, asking one question, "Rate your mood 1 (low) to 10 (high)." A critical part of the scientific method is the development of a hypothesis, which can then be tested with well controlled research. The project blew away our expectations.

Museum 51

Museum Roles Game Participatory 51

Allegiance Group

FEBRUARY 2, 2024

Measurable: Have a way to track how marketing tactics help you progress toward your goal, such as conversion rate. One way to test various marketing tactics at once is to use A/B testing. To perform an A/B test, you’ll create two similar marketing messages with one key difference (e.g., fundraising dollars raised).

Digital 52

Digital Marketing Channel Nonprofit 52

Neon CRM

JUNE 29, 2023

Keep Subject Lines Positive If you’re suffering from low email open rates, the culprit might be your email subject lines. Based on our research into 37,472 nonprofit email fundraising campaigns, we discovered that words associated with positive emotions typically lead to higher open rates. increase in click-through rates.

email 52

email Practice Fundraising Rate 52

Saleforce Nonprofit

NOVEMBER 19, 2021

With this knowledge, ??bring These are fictional characters designed to represent groups of people with similar needs, values, and passions, built through Step 1 and your knowledge of your community. Create a culture of testing on your team, where you are testing in 100% of your campaigns. Operationalizing Marketing.

Personal 73

Personal Communication Marketing Atlanta 73

Neon CRM

JUNE 7, 2023

Once you’ve figured out what stories, motivators, and details will inspire your donor base, incorporate that knowledge into your next fundraising appeal. Say your appeal tells the story of a student whose test scores improved as a result of your private tutoring program and asks readers to help more students access one-on-one help.

email 96

email Fundraising Story Storytelling 96