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Top 10 Reasons to Have a Strategic Marketing Plan

Byte Technology

You need to know where your money is doing the best for your business and lean into that knowledge to plan the spending for the coming year. This knowledge will help you introduce new marketing channels into your strategy. Those written goals will serve as an overview map for you and your leadership team. To See The Big Picture.

Marketing 246
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Data as Decision in Grantmaking

sgEngage

With one shift in our understanding about data, we can reclaim a sense of wonder, creative agency, and value in our data work: Recognizing that information does not equal data and data does not equal knowledge. More specifically, datamaking is an action whereby we transform information into data so that data can contribute to knowledge.

Data 99
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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

Then, pair those motivations with demographic descriptors to paint a more detailed picture of the audience your direct mail fundraising efforts will target. Start by mapping the journey your supporters follow when engaging with your organization.

Mail 52
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Better Data, Better Decisions, Better World

Candid

While we are most commonly known for tools and resources like GuideStar profiles and Foundation Maps, we are currently bringing together our data repositories so we can seamlessly capture a full view of the field. . Information from funders is essential to paint a complete picture of the field so that we can monitor trends.

Data 59
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Database 101: How to Improve Your Nonprofit Donor Database for Fundraising Success

Qgiv

Employee turnover: When long-term employees leave, so does their historical data entry knowledge. Missing the Big Picture: The database coding is set-up for one-off events, reports, or initiatives rather than considering the long-term strategy. Step 3: Map out the Data. Consider identifying inconsistencies in how they are used.

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Funders: Considering Collaboration? Start With a Light Touch and See Where It Leads

sgEngage

Their donors, staff, and board members have extensive knowledge of local needs and organizations, and they also have relationships with local leaders in business, government, and education. Sometimes foundations that are not collaboration members provide their grant information to paint a more complete picture of private giving.

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5 Tips for Social Media Success from Bok Tower Gardens

NetWits

Nonprofits are taking advantage of this technology; according to the Nonprofit Social Networking Survey by NTEN, Common Knowledge & Blackbaud, the average nonprofit’s fan or follower base grew by 30 percent on Facebook and 81 percent on Twitter in 2011. Their YouTube page has 29 videos, accumulating 1000s of views. Asking never hurt.