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Understanding the Psychology of Why Donors Give to Nonprofits

Nonprofit Tech for Good

The Millennial Impact Project studied why donors across generations start giving. Prefer to donate to local charities or make a long-lasting impact through their investments. See giving as a family tradition and seek to teach their children generosity. What has Research Shown About Why Donors Give?

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12 free nonprofit books to help you achieve year-end fundraising success

Candid

These nonprofit books provide sample messaging and practical guidance to help you write appeals that resonate with your donors and compel them to support your organization. Read this book to gain confidence by learning tools, sample dialogues, and techniques to ask anyone, for any amount, for any purpose. The Annual Campaign by Erik J.

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1 Million Trailhead Badges: Lessons from Salesforce.org’s Trailhead Journey

Saleforce Nonprofit

A sampling of badge art from Salesforce.org Trailhead modules. The next million badges earned — and the millions after that — for more impact. What’s next? And more cool badge art for your collection, of course!

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Show Me the Data!: Discovering Your Value Prop

sgEngage

It is at the heart of every grant you write and outreach letter you send and is the first metric you use to measure your impact year to year. It isn’t your organization’s values, delivery model, or social impact. We can allow donors to teach us through their behaviors. But what about your value proposition?

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44 Ways to Turn Your Supporters into Fundraising Superstars

NetWits

Teach Them to Fundraise and Provide Samples. Provide samples of everything. Supply sample fundraising emails, Facebook posts, tweets, phone scripts, thank you notes, approved logos, etc. Tell them how to raise money, challenges they’ll likely face and the impact their donations will have on your mission.

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Making the most of mid-level

M+R

We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. Working with Oxfam America’s mid-level Impact Circle, we designed a strategy that delivered a more personalized service at scale: branded email appeals with highly tailored content inviting people to join the named mid-level program.

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Fundraising Best Practices: How To Host A Successful Peer-To-Peer Event

Bloomerang

For example, A Gift for Teaching used a fundraising thermometer and leaderboard on their 2021 Back-to-School Drive webpage to drive donations and keep fundraisers updated on the latest status of their fundraising campaign. To encourage social sharing, you’ll also want to provide them with sample posts and any resources (videos, etc.)

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