Pamela Grow

MARCH 10, 2021

Spend some time on your welcome email. Consider testing an email welcome series. Keep it uncluttered and simple and spend some time testing your e-news in every conceivable way it might be viewed. Time is, after all, money. The Headline Analyzer doesn’t know your audience. Play, experiment, and test.

Newsletter 88

Newsletter email Nonprofit Headline 88

Candid

MAY 10, 2023

Be sure to make your campaign’s goals specific, measurable, achievable, relevant, and time-bound ( SMART goals ). Similarly, for display advertisements on websites, distill your messaging into compelling headlines and striking visuals to grab your audience’s attention.

Communication 98

Communication Campaign Channel Measure 98

Bloomerang

OCTOBER 4, 2021

There should be a reason beyond the fact that it’s the usual time when you send out annual appeals. . Here’s a “you test” you can use from Bloomerang that also incorporates the Flesch-Kincaid Grade Level reading test. People are strapped for time. These fundamentals include: Who you’re writing to. how you would talk).

Question 142

Question Donor Test Student 142

Candid

AUGUST 2, 2023

As extreme weather makes front-page headlines year-round, each news cycle brings fresh evidence that we are living in unprecedented times. At the time, the narrative around investments in failed infrastructure, urban planning, and community recovery dominated the focus of the philanthropic sector.

Disaster 98

Disaster Action Change Hurricane 98

Pamela Grow

JUNE 28, 2023

It’s time to shift gears and give email the attention it truly deserves. Is it time to take a step back and reevaluate your communication strategy? You’ll want to spend as much time on your subject line as you do on the content. Test your subject lines. The numbers don’t lie! So, what do you think? It depends.

email 52

email Rate ROI Social Media 52

Media Cause

AUGUST 17, 2023

This shift brought better creative intelligence around ad strength—allowing you to see your ad strength in real time as you adjust headlines and descriptions for your RSAs. Check Your Ad’s Strength With Google’s sunsetting of Expanded Text (ET) ads last summer, Responsive Search Ads (RSAs) are the name of the game.

Adwords 52

Adwords Campaign Search Headline 52

NetWits

JANUARY 3, 2011

Direct mail may use different friendly URLs to test response rates. Email may test different “Donate” calls to action to improve click-through rates. Now that they’re one step closer to becoming a donor, event participant, or email subscriber, do you stop testing? Why is testing important? Are you sure?

Rate 134

Rate Content Conversation Test 134

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” For nonprofits, this means rigorously testing different emotional appeals, stories, and calls-to-action and then reusing what proves most effective. Use time-limited offers to create urgency.

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 8, 2017

Another part of the workshop, makes time for participants to begin to write a self-care plan for themselves, discussing the types of activities or habits they want to embrace. In the last few weeks, we have been pummeled with disturbing headlines about the current events.

Mind 112

Mind News Professional Tips 112

Qgiv

JUNE 9, 2021

Time and time again, this past year has proven that the right mix of vision, strategy, technology, and creativity can have a transformational impact on a community. Before Covid-19 became headline news, the Greater Pittsburgh Community Food Bank had already identified optimal web performance as a critical organizational need.

Strategy 59

Strategy Fundraising Test Collaboration 59

EveryAction

SEPTEMBER 20, 2016

Sidenote: if you weren't able to join us for this month's webinar, make sure to follow EveryAction on Twitter + keep up with our virtual and in-person events to join us next time! Experiment with different tacts when writing headlines + preview language to determine what draws your social audience to click. About Wistia.

Metrics 100

Metrics Social Media Measure Media 100

Eric Jacobsen Blog

JANUARY 31, 2021

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. What percentage of your time do you spend on “bureaucratic chores” (e.g. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? resolving disputes, securing resources, etc.)?

People 52

People Create Organization Headline 52

Eric Jacobsen Blog

NOVEMBER 24, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. What percentage of your time do you spend on “bureaucratic chores” (e.g. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? resolving disputes, securing resources, etc.)?

Headline 52

Headline Mentoring Authoring Problem 52

Nonprofits Source

APRIL 19, 2017

Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. To test the theory, I recently ran a remarketing campaign on Facebook promoting my article, “ How To Get More Online Donations With Content Marketing.” Real-time visitor tracking data and analytic reporting tools.

Ideas 111

Ideas Donation Online Strategy 111

Eric Jacobsen Blog

AUGUST 4, 2020

The book subtitle in the headline above convinced me to read, Humanocracy , by Gary Hamel and Michele Zanini. What percentage of your time do you spend on “bureaucratic chores” (e.g. How much autonomy do frontline teams have to design their work, solve problems, and test new ideas? resolving disputes, securing resources, etc.)?

People 52

People Create Organization Headline 52

Classy

MAY 25, 2021

Be sure to test and experiment to continually improve your conversions. . Explain what your motivation is for fundraising, why the campaign effort is timely, and how easy it is to get involved. Each touchpoint can leave an imprint on your supporters and, over time, eventually move them from consideration to action.

Donation 67

Donation Tips Rate Mobile 67

Nonprofit Tech for Good

MAY 25, 2024

While the big names like The Red Cross and Make a Wish have the headlines and the brand recognition, most nonprofits are bootstrapped organizations filled with passionate workers and volunteers doing what they can with limited resources. 2) A/B Testing Not sure what subject line to go with? Test both! Which email copy is best?

Marketing 193

Marketing Fundraising Test Nonprofit 193

M+R

JUNE 22, 2021

Read time: 4 minutes. And for the first time this year, we are turning our attention to a key fact: sometimes, when the numbers speak, they do so with an accent. For nonprofit digital ads, the unmistakable headline of M+R’s annual Benchmarks Study has been continued growth.

Benchmark 52

Benchmark Studies Digital Analysis 52

The Fundraising Authority

MAY 8, 2021

Many nonprofit organizations don’t have the time or resources to learn how to use Google Ads. Once you start the application process, it will be easy to get through at your own pace without worrying about time constraints or having to pause in between steps for any reason. For example, it helps nonprofits understand how ads work.

Grant 152

Grant Google Search Application 152

Judi Sohn

JUNE 1, 2009

It took a while, but I finally have a template that seems to be working well for us: I’ve tested the template in Outlook (2003 and 2007), Gmail, AOL, Yahoo and Apple Mail and it looks just like the screen shot above, or close enough. By a very wide margin.

email 100

email Test Template Convio 100

Care2

AUGUST 22, 2013

How are you going to maintain the website and make it compelling over time? Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

Online 71

Online Tips Calendar Test 71

Allegiance Group

MAY 16, 2023

However, a full website design can be costly and time-consuming, which might not always be feasible or necessary for your nonprofit. The time and money required to reconfigure these systems during a full redesign might be too great, outweighing the potential benefits of the revamp.

Websites 52

Websites Alternative Nonprofit Conversation 52

Connection Cafe

APRIL 29, 2014

Today, your job is much more focused on the percentage point in converting potential supporters into long term donors than being focused on the color of the new logo or the catchy headline. Make sure testing is part of your day-to-day process. Over time you will begin to see the variable that makes the most impact on your campaigns.

Marketing 37

Marketing Donor Michigan Test 37

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Websites 38

Websites Headline Strategy Test 38

Get Fully Funded

MARCH 14, 2022

It’s the digital face of your organization and where many people interact with you for the first time. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Test every page of your website and make sure it displays correctly on a phone. They invoke a mood.

Profit 124

Profit Websites Build Work 124

Byte Technology

FEBRUARY 21, 2017

One great way is to initiate A/B split testing. Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!) Lots of web design firms perform A/B split testing for their clientele (Byte Technology included!), Then you can hone and modify your pages based on the information you gather.

WordPress 100

WordPress Test Site Plugin 100

NonProfit Hub

MARCH 6, 2014

Many failed donation sites used too many banners, confusing headlines and muddled color schemes, all of which make it difficult for potential givers to even find the donation button. Take the time to run site tests, using volunteers who have no involvement in your organization to determine the overall usability of your site.

Donation 52

Donation Arts Online Nonprofit 52

Connection Cafe

NOVEMBER 17, 2017

A one-time email from a celebrity endorser could also significantly impact the open rate. If you’re a classic right-brainer, this headline could send you into a cold sweat. While the answer is different for every organization, the path to that answer is always the same: Test! There are two basic ways to run a test.

email 32

email Rate Test Spam 32

Care2

JUNE 25, 2009

Testing email subject lines and content is pretty easy with many email marketing tools, but there was never an easy way to do the same thing with webpages.until Google Optimizer. Here's a sample report: Google Optimizer also allows for "multivariate testing".

Site 28

Site Headline Strategy Test 28

Nonprofits Source

JULY 9, 2018

Now, your supporters can donate to your cause at any time, from anywhere (not only while at your event). Supporters can donate from anywhere, at any time, through your online or text message–based fundraiser. This meant donors were able to spend more time enjoying the event than being bogged down by the auction.

Mobile 94

Mobile Goal Puerto Rico Fundraising 94

Connection Cafe

JUNE 19, 2018

It’s a time for summer vacations and longer days with more sunshine…that usually means shorter days in the office. The endless news cycle with one outrageous headline after another and organizations continuing having to engage in rapid response work in this political climate. It’s officially summer – ah the lazy days of summer!

Fundraising 22

Fundraising Advocacy Headline Survey 22

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 11, 2012

Several of groups serves as testers of the various ideas in my forthcoming book, Measuring the Networked Nonprofit , with co-author KD Paine. While it was a little like changing a flat tire on a moving car to test frameworks while writing the book, it was a rich learning experience. Cultivating Champions.

Facebook 112

Facebook Change Profile Impact 112

Connection Cafe

APRIL 2, 2014

Defining styles for different elements of the website including headlines, links, buttons, photos, form fields, promo items, etc. We like to work on mood boards in parallel with the User Research and Information Architecture phases so that the aesthetic is already defined by the time the Wireframes are complete. Usability Tests.

Design 34

Design Process Web Photography 34

Nonprofits Source

NOVEMBER 3, 2017

The time has finally come to demystify Search Engine Optimization ( SEO) for nonprofits. Furthermore, it’s a time investment for staff to learn how to introduce SEO into the content marketing process. Google’s mobile-friendly test tool is a quick way to check whether or not your pages are optimized for mobile devices: 7.

Beginner 91

Beginner Digital Marketing Guide 91

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." Implicit Associations test. This test , which many of us have experienced in some form (perhaps at a science center), asks participants to sort words and pictures as quickly as possible. Direct questioning.

Measure 47

Measure Arts People Museum 47

Nonprofit Tech for Good

JANUARY 10, 2022

Responsive text Ads are ads in which you specify multiple different headlines and descriptions and Google selects the ones that it feels would be the best match and thus would create the highest probability of the user clicking on the ad. It takes a lot of time each month to make sure the Google Ads account is as optimized as it can be.

Google 347

Google Grant Guide Nonprofit 347

Connection Cafe

JUNE 9, 2011

The time investment. It takes considerable time to find, recruit, and motivate a celebrity to serve with your organization. asking for a quote or to shoot a PSA) with clear and finite time commitments the more successful you may be. Will today’s sweetheart stand the test of time? Is this a win win?

Celebrate 48

Celebrate Philanthropy Homeless Headline 48