Nonprofit Tech for Good

APRIL 12, 2019

Search Engine Optimization (SEO) increases your organization’s visibility in organic (not paid) search results, making your organization easier to find and driving people to your website. The way to get a higher ranking is to use the right keywords… not words your organization uses but words people use in searches. Do the research.

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St. Louis Headline Search Google 246

Get Fully Funded

NOVEMBER 2, 2021

And that strong connection is what motivates people to give. Components of a successful fundraising landing page Most people don’t think of a fundraising landing page as anything other than a place to send people to give. If it’s too long, boring, or confusing, you won’t. You affirm that, yes, they believe in your mission.

Giving 119

Giving Design People Fundraising 119

Media Cause

FEBRUARY 27, 2024

Understanding your nonprofit audiences—their hearts and minds, wallets and worlds—is critical to successfully communicating in an election year. There are, and always will be, other headlines, but your supporters are your supporters because they care about your work. For nonprofits in the U.S.

Communication 59

Communication Support Calendar Advocacy 59

Candid

FEBRUARY 23, 2023

As such, consider showcasing your mission statement as a sub-headline on your nonprofit’s homepage, appearing just after your nonprofit’s tagline or name, to immediately grab your audience’s attention. Another tip for success: People retain 80% of what they see, so thinking visually is an easy way to get ahead. Be mobile-friendly.

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Effective Create Strategy Nonprofit 119

Nonprofit Tech for Good

JULY 4, 2021

That’s why peer-to-peer fundraising campaigns do so well – people want to give to their friends, or their friends’ friends, and rally around their loved ones. Connect your mission to headlines donors care about. Start crowdfunding with birthday fundraisers. Giving comes more easily when the cause is close to home.

Ideas 354

Ideas Online Fundraising Social Media 354

sgEngage

JANUARY 26, 2024

A connected throughline of our shared humanity With that in mind, as I reflect on the influences, changes, and overall trends we have seen in employee engagement, philanthropy, and CSR in 2023, and those that are to come in 2024, I cannot help but be struck by the notion that it is not about specific trends or actions.

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Philanthropy Measure Influence Trend 77

Nonprofit Tech for Good

AUGUST 10, 2018

The first question that probably comes to your mind when reading this headline is – “Pinterest? While lifestyle and fashion pins are certainly popular on the site, there are a wide variety of reasons why people across all age groups love Pinterest. That’s just for pinning clothing and home improvement ideas, right?”.

Storytelling 170

Storytelling Social Media Nonprofit YouTube 170

Network for Good

MAY 4, 2021

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. Keep these tips in mind: Use clear terms to avoid confusion. Online, people don’t read, they skim. Make it clear and concise. Keep it short.

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Action Results Headline Donation 52

Network for Good

MAY 4, 2021

When writing copy for your fundraising page , your headline should reinforce your call to action. Tip: Use your main call to action as your donation page headline. Keep these tips in mind: Use clear terms to avoid confusion. Online, people don’t read, they skim. Make it clear and concise. Keep it short.

Action 52

Action Results Headline Donation 52

M+R

JANUARY 24, 2022

It’s how we connect on the deeply personal, emotional, human level that inspires people to support the causes that change the world. In many cases, we are asking people to take action on a topic that affects them directly. The question here is: what is already top of mind for our audience? Source: Fight for $15.

Effective 93

Effective Rhode Island Build Demographics 93

Candid

JULY 27, 2022

When a crisis occurs—whether it’s the war in Ukraine or the COVID-19 pandemic—people seek up-to-date information. They want to understand, for example, how the crisis is evolving or how many people are affected. In the social sector, the questions that often emerge are: Which organizations are addressing the crisis? Call to action .

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Data Ukraine Pledge Grant 98

Bloomerang

OCTOBER 4, 2021

With that in mind, the focus should be on them, not on you or your organization. . People are strapped for time. This is why there are all sorts of readability tips you want to keep in mind, beginning with the Flesch-Kincaid Grade level test. What’s happening in the world that’s top of mind for your donors ? .

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Question Donor Test Student 142

Beneblog: Technology Meets Society

FEBRUARY 21, 2016

Whether it’s local in California, or at the Skoll World Forum in Oxford, there is a regular chance I will have my mind expanded. She hit the world stage most notably as Ireland’s first female president, and has continued to campaign for the world’s most vulnerable people, especially women. degrees Fahrenheit).

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Hunger Headline California Global 100

The Modern Nonprofit

JULY 18, 2023

Imagine multiplying your team’s fundraising productivity without hiring more people. Whether you need catchy headlines, engaging social media posts, or persuasive donor letters, AI tools like these can help you fast-track your writing tasks while maintaining that warm, authentic voice your supporters love.

Technology 98

Technology Registration Nonprofit Tools 98

Media Cause

AUGUST 17, 2023

A strong paid search campaign can help your nonprofit reach new audiences and awareness, drive qualified leads for those searching for related keywords and ensure you’re top-of-mind as folks navigate their daily digital lives. This shows what people searched for to get your ads served to them.

Adwords 52

Adwords Campaign Search Headline 52

Pamela Grow

JUNE 28, 2023

Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Craft a minimum of three different headlines and use a tool like Advanced Marketing Institute’s Headline Analyzer to gauge the most effective subject line.

email 52

email Rate ROI Social Media 52

Greater Giving

DECEMBER 12, 2022

Donor retention is also important because people who give in multiple years are more valuable than one-time donors: they’re much more likely to give again (and again) if they’ve had a good experience with your organization or cause. You can’t help but notice the negative headlines this year.

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Retention Donor Support Giving 91

NonProfit Hub

MARCH 12, 2019

Here’s the cold, hard truth: people won’t care about your newsletter unless you make them. Its design and copy need to be captivating or else people will ignore it. Keep in mind, however, that popup headlines are best when they’re clever and specific to your organization. Your pop-up matters. pop up on a website?

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Newsletter Digital Captivate Headline 66

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 23, 2013

charity: water , a nonprofit that brings clean and safe drinking water to people in developing nations, is leading the way when it comes to redefining nonprofit marketing; they are exceptional at inbound marketing, focusing on creating powerful content to inspire people to join their cause. We want our donors to be advocates.

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Charity Lesson Marketing Digital 128

NonProfit Hub

DECEMBER 5, 2014

Include an eye-catching image, interesting headline, details on how this particular form of involvement helps and then the form. Keep in mind, I’m pointing out the portions that need improvement in an attempt to show concrete examples on what works and what doesn’t. Now, on to the examples that could use some work. and it pays off.

Causes 52

Causes People Slides Online 52

The Fundraising Authority

MAY 8, 2021

However, many eligible people are still unaware of the program and how to use it. Why Google Ads Work Google Ads are incredibly effective because they are displayed to people searching relevant terms in Google. The main reason people don’t use the program is that they are intimidated by it. Key Terms and Ad Settings.

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Grant Google Search Application 152

Get Fully Funded

FEBRUARY 9, 2021

I have been moved to give by the simple, human decency of an organization that sends volunteers into the streets and under bridges to offer food, clothing, and tents to people who call the streets home. It’s also not the time to invite people to purchase event tickets or buy something from your Amazon wish list.

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Websites Donor Photo Nonprofit 98

Museum 2.0

OCTOBER 30, 2013

Earlier this fall, I read this headline: "Stanford study: Participation in a cultural activity may reduce prejudice." We often invite visitors to collaborate on activities comparable to making a music video--but we could be more mindful and strategic about the themes and content of these activities.

Measure 47

Measure Arts People Museum 47

Get Fully Funded

MARCH 14, 2022

It’s the digital face of your organization and where many people interact with you for the first time. The experience people have on your non-profit website will influence what they think about you and if they think they can trust you. Squarespace, Weebly, and Wix are do-it-yourself sites designed for people with no coding skills.

Profit 124

Profit Websites Build Work 124

Saleforce Nonprofit

AUGUST 5, 2022

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. It’s why an organization matters to people. This is increasingly important now, at a time when companies are being challenged to make tough choices and corporate social responsibility is top of mind.

Companies 106

Companies Alaska Malta Philanthropy 106

Nonprofit Tech for Good

JANUARY 14, 2013

Most people who work in the nonprofit sector do so out of a commitment to a cause or passion bigger than themselves or their desire for material things. My mind wanders after a couple of paragraphs even when reading New York Times Bestsellers. This is a tough one for many people especially those in their twenties and younger.

Social Media 237

Social Media Management Media Social 237

Neon CRM

NOVEMBER 29, 2023

GivingTuesday is an opportunity for people to give back to their communities by donating money, volunteering their time, or advocating for causes that they believe in. GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Who Is Giving?

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Lesson North America New York Kentucky 52

NonProfit Hub

MAY 22, 2017

Ever since the Internet became widely available, there has been an obsession with “going viral,” or producing content so interesting, or funny, or cute that millions upon millions of people view it. We’ve all seen those horribly clickbait-y headlines , which always seem to include “You’ll Never Believe What Happens Next!!”

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Headline Content Associations Internet 44

Whole Whale

SEPTEMBER 8, 2023

This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.” Helping real people should be the star. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. A relatable human voice connects.

Lesson 59

Lesson Fundraising Digital Test 59

Judi Sohn

JULY 3, 2011

I left Web Worker Daily in 2009 in no small part because I was bored out of my mind with the content I was producing/editing. But I can’t target you any more than Robert could change his headline for me. Not so much them but the 300 people who comment on every post. I might segment my content by category or tag.

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Google Learning Social Network Nonprofit 165

See3

OCTOBER 3, 2014

But you have to pull people in emotionally first – make them laugh, make them cry, or make them think about something in a new and interesting way. What’s the first step to pulling people in? People looking at your organization’s YouTube page should be seeing your most current video. Your video has to be seen!

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YouTube Free Headline Search 40

NonProfit Hub

MAY 18, 2021

So, that begs the question, how do you create effective ads that will maximize the $10K Ad Grant and bring thousands of cause-minded people to your website? If you are not using keywords that people are searching for, your ads will never show. Keyword research is all about figuring out what people are searching for on Google.

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Grant Google Research Search 54

Qgiv

JUNE 9, 2021

In partnership with other experts who want to see your organization thrive, the important work you do will be elevated even further to reach even more people in need. Before Covid-19 became headline news, the Greater Pittsburgh Community Food Bank had already identified optimal web performance as a critical organizational need.

Strategy 59

Strategy Fundraising Test Collaboration 59

Tech Soup

SEPTEMBER 7, 2017

These stories simply exist in our minds until we add language and share them with others. For example, you could use a series of headlines from the local news such as this (again, fictional): June 9, 2017 — The Daily News: Shelter Takes in 87 Abandoned Dogs. Consider this story, which has changed state laws throughout the U.S.:

Storytelling 63

Storytelling Grant Missouri West Virginia 63

Nonprofit Tech for Good

JANUARY 7, 2024

If you’re using Google Ad Grants or planning to launch your first campaign in 2024, join our Google Ad Grants International Facebook Group where you can connect with like-minded organizations, share insights, and learn from the experiences of others in the nonprofit sector. Add all 15 headlines and 4 descriptions to your ads.

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Google Grant Guide Policy 282

Beth's Blog: How Nonprofits Can Use Social Media

MAY 22, 2018

This includes creating opportunities for staff to unwind, practicing mindfulness, developing sabbatical programs, and planning for succession as more staff burn out. As one leader put it, “Since the election, people need to work harder and more efficiently. It’s taking a toll on people, and some may not be able to keep up.”

Build 80

Build Culture Time Environment 80

NonProfit Hub

SEPTEMBER 18, 2015

Pay Attention to Your Subject Line and Headline. If readers open the email, the headline will make a large difference in whether they read the entire email or not. On average, 8 out of 10 people will read headline copy , but only 2 out of 10 will read the rest. Less is Definitely More.

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email Marketing Headline Ratio 28