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The Death of the Open Metric (and other freak outs)

sgEngage

I typically like what I see from Bon Appetit Magazine. What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Appleā€™s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now [AUGUST UPDATE]. I glaze over at light speed and move on or delete.

Metrics 113
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More Meaningful Gifts

Connection Cafe

And for many of us, a time to exchange gifts. As I sat on the plane home this past weekend reading a magazine on the top 50 gifts under $50, I thought about how much stuff I have, how much of it I really don’t need and what really makes for a meaningful gift. Smaller Wallet (Under $50). Colorful and beautiful.

Gift 48
professionals

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. What is on your To Do List for 2011? Anything else?

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Why Your Year-End Ask Should Last 12 Months

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Jerry Krueger is the vice president of branding/operations for Alpha Dog Marketing, a firm that coordinates fundraising campaigns, newsletters and mailing for nonprofits across the country.

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Gear Up for Year-End Giving Way Before the Yearā€™s End

NonProfit Hub

This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Thatā€™s the month when donors will receive an onslaught of emails from nonprofits asking for year-end gifts, and you run the risk of getting lost in a crowded inbox.

Giving 48
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Plan Early, Fundraise Oftenā€”The Keys to a Successful Year-End Ask

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. When a new client is coming in, weā€™ll talk about who is on their database and theyā€™ll reveal that theyā€™ve been mailing to people that have been unresponsive for five years,ā€ Ahern said.

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A Few Predictions for Nonprofit Development Technology in 2012

NTEN

he read about it in an in-flight magazine. A development director will tell support staff to get ready to accept mobile gifts. A nonprofit will allow the same person to open the mail, tally the donations, enter those gifts in the database, and make the bank deposit, and will be surprised when funds go missing.

Develop 76