TechImpact

NOVEMBER 19, 2014

According to Custom Content Council , 72 % of marketers think branded content is more effective than advertising in magazines, while 62% say it is more effective than advertising on TV, and 69% say it is more effective than both direct mail and public relations.

Stats 126

Stats Content Marketing Technique 126

Nonprofit Tech for Good

NOVEMBER 29, 2010

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. What is on your To Do List for 2011?

Social Media 254

Social Media Interview Examples Media 254

NonProfit Hub

SEPTEMBER 18, 2014

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Jerry Krueger is the vice president of branding/operations for Alpha Dog Marketing, a firm that coordinates fundraising campaigns, newsletters and mailing for nonprofits across the country.

North Dakota 54

North Dakota Mail California Phone 54

NonProfit Hub

NOVEMBER 25, 2014

This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Plan now to use your social networks to boost the effectiveness of your email and direct mail pieces. By now, your appeal should be written.

Giving 48

Giving Mail Channel Social Media 48

NonProfit Hub

SEPTEMBER 10, 2014

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. When a new client is coming in, we’ll talk about who is on their database and they’ll reveal that they’ve been mailing to people that have been unresponsive for five years,” Ahern said.

Fundraising 52

Fundraising Mail Classes Gift 52

Nonprofit Tech for Good

JULY 20, 2010

Write a blog post asking your supporters to send an e-mail to Congress, to attend an event, or “Like&# you on Facebook. If you get written up in a magazine or the local paper, write a couple of short paragraphs about it and link to the article. Timely, relevant breaking news is basis of a good social media campaign.

Content 231

Content Ideas Organization New York 231

Bloomerang

AUGUST 31, 2022

It is okay to share the same story more than once in different contexts, such as through social media, at fundraising events, through direct mailers, and by e-mail. Direct mail. In yesterday’s e-mail, we promised you an extra special story of friendship. Examples of effective nonprofit storytelling in action. Newsletters.

Storytelling 110

Storytelling Guide Structure Audience 110

NTEN

JANUARY 6, 2012

he read about it in an in-flight magazine. A nonprofit will allow the same person to open the mail, tally the donations, enter those gifts in the database, and make the bank deposit, and will be surprised when funds go missing. A board member will tell a nonprofit that they should buy system “A” because (pick one): it’s cloud-base.

Develop 76

Develop Technology NTEN Conservancy 76

NonProfit Hub

APRIL 24, 2018

This article was originally published in Nonprofit Hub Magazine. I often cringe at the thought of going through old mailing lists, donor banks and other databases, and I would venture to guess you do, too. Have newsletters, updates and all other subscription-based mail go to a separate folder. Ah, Spring.

Database 58

Database Nonprofit Newsletter Phase 58

Nonprofit Tech for Good

NOVEMBER 28, 2011

Originally published in the November 2011 issue of Fundraising Success Magazine where I have written a quarterly column throughout 2011. Get social and mobile media buzz in their e-mail inboxes regularly! In June 2007, I presented my first social media training to a small group of nonprofits in Lowell, MA. Get training.

Social Media 243

Social Media Media Social Stats 243

Care2

MAY 29, 2012

You have development directors that reach out to donors directly, the overarching house file receives solicitations, their may be a direct mail program, and finally social media based fundraising. Direct mail and purchased media (ads) by far represent the greatest expenditure organizations make. Consider fundraising.

Marketing 75

Marketing Nonprofit Laptop Advocacy 75

Connection Cafe

JUNE 28, 2013

The house I’m renting has had at least a dozen past residents and each time I receive a magazine or solicitation piece sent from a nonprofit they were involved with, all I can see is dollars wasted on my table. Analytics Data Hygiene direct mail direct mail fundraising'

Data 38

Data Organization Mail United States 38

NonProfit Hub

DECEMBER 2, 2014

This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. And Shattuck says that hanging onto those donors that haven’t given is costing you money in terms of direct mail and other marketing resources.

Sound 53

Sound Marketing NPO Retention 53

Judi Sohn

JANUARY 29, 2010

She gets her books, magazines and newspapers on paper. I get all my magazine subscriptions I can on Zinio now. A big reason is because a Zinio subscription is often cheaper than a mailed one. Otherwise, it's an add-on luxury device and nothing more. The joke that is still MobileMe doesn't count.

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Ipod Flash Hype gMail 100

Connection Cafe

NOVEMBER 19, 2014

Back in the Jurassic period of fundraising — oh, about the early 1980s — things were different… If we wanted information, we subscribed to a magazine, bought a book, or paid to travel to and attend a seminar. He wrote about writing direct mail letters, and he actually wrote direct mail letters. Why do “5 Easy Steps!”

Strategy 44

Strategy Library Consultant Newsletter 44

NonProfit Hub

NOVEMBER 13, 2015

This article originally appeared in our November/December 2015 issue of Nonprofit Hub Magazine, a free bi-monthly magazine. It’s a difficult process when you’ve been sending emails and direct mail pieces to your list, waiting for the donations to roll in and… crickets. You can reserve your free copy today.

People 28

People Donation Mail Relationship 28

Tech Soup

DECEMBER 21, 2010

We buy and send cards and gifts, use tons of wrapping paper, ribbons, and packing materials, mail stuff all over the world in a massive supply chain, which eventually ends up in landfills. Fortunately, Green Technology Magazine has helped me out with their compiled selection of the latest green holiday tips.

Green 54

Green Wikipedia Mail America 54

Judi Sohn

JANUARY 29, 2010

She gets her books, magazines and newspapers on paper. I get all my magazine subscriptions I can on Zinio now. A big reason is because a Zinio subscription is often cheaper than a mailed one. Otherwise, it's an add-on luxury device and nothing more. The joke that is still MobileMe doesn't count.

Ipod 100

Ipod Flash Hype gMail 100

Nonprofit Tech for Good

MARCH 6, 2013

The easiest way to conduct these interviews is through e-mail or over the phone, but for the enterprising blogger with a penchant for journalism, in-person interviews provide the opportunity to get action photos and video interviews. Newspapers and magazines publish these sorts of articles regularly because they generate buzz.

Content 230

Content Ideas Nonprofit Interview 230

Nonprofit Tech for Good

OCTOBER 5, 2009

Rather than reporting highlights from your Annual Gala Dinner in your print newsletter two months after it is over, or in an e-mail newsletter just a few days after the event, smartphones and social media Apps now allow nonprofits to report live from the event in real-time.

Social Media 195

Social Media Mobile Media Myspace 195

Tech Soup

NOVEMBER 18, 2015

He remembers: "When I came to TechSoup in early 1990, my job was to answer phones, help with bulk mailing our newsletter, and … organize our software 'inventory.' And Bruce Ackley was the man moving all those boxes. ' Our software donation program then consisted of a few dozen boxes of software stored in a closet."

Story 36

Story Software Europe Mail 36

NonProfit Hub

NOVEMBER 16, 2018

This article was originally published in Nonprofit Hub Magazine. Think about how different age groups tend to give (online, through the mail or in person) and tailor your asks to best suit each demographic. Be the (wo)man with the plan. Before you embark on your year-end giving voyage, be sure you have a game plan.

Guide 51

Guide Giving Calendar Social Media 51

NonProfit Hub

JUNE 8, 2015

An email marketing campaign or direct mail piece can’t succeed without a great list. This will help maximize each mailing. Plus, updated and current lists make your donors happy because they aren’t receiving irrelevant mailings. It also means separating out donors by their giving patterns. Have a Process. Know the Process.

Donor 28

Donor Tips Management Mail 28

Get Fully Funded

JANUARY 29, 2011

There’s a great article in the latest Advancing Philanthropy magazine about using volunteers to get more work done in your office. Here are some things I’ve used volunteers for over the years: Help with mailings. I’m a huge proponent of using volunteers.

Volunteer 68

Volunteer Student Philanthropy Foundation 68

NonProfit Hub

OCTOBER 15, 2014

In a recent Fortune Magazine article, author Shalene Gupta points out that both parties can be the cause of the demise of these relationships. Direct Mail | Mailed on October 20 | 40,000 recipients. and 38% in Canada). **. For example: Transit Authority ad | Run dates: October 1-October 31 | 500,000 impressions.

Sponsor 57

Sponsor Metrics Nonprofit Evaluation 57

Connection Cafe

DECEMBER 3, 2010

As I sat on the plane home this past weekend reading a magazine on the top 50 gifts under $50, I thought about how much stuff I have, how much of it I really don’t need and what really makes for a meaningful gift. The Fruit and Vegetable HOPE eCard : Available for snail mail, e-mail or print and fold.

Gift 48

Gift Minnesota Mail Green 48

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 23, 2012

Both these newsletters are also viewed by hundreds of Latinos on LinkedIn, and for me personally, I was alerted of the mentions via e-mail. It was also highlighted in a newsletter by Latinos in Social Media (hashtag #latism) easily the largest online Latino community with 140,000+ Latinos.

Twitter 101

Twitter Support Build Newsletter 101

NonProfit Hub

JULY 17, 2015

In fact, we dedicated the September/October edition of our magazine to it last year. Your end-of-year ask should not be restricted to a mailing or two in December. It’s not just about a tax deduction), set up landing pages and go through your mailing lists to make sure they are up-to-date.

Fundraising 28

Fundraising Mail Campaign Phone 28

NonProfit Hub

JANUARY 14, 2015

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Find a few methods that work and start regular mailing/communication after an initial gift. “A In our January/February edition, we explored how to keep donors around all year.

Retention 28

Retention Problem Donor Work 28

NonProfit Hub

MARCH 14, 2016

Even a magazine ad or a billboard that reaches millions of readers is seen by only one person at a time. Materials like emails, brochures and direct mail should be less about what “we offer” and more about what “you’ll get.” But once you understand some of the basics, you’ll find your fingers flying across your keyboard in no time.

Web 28

Web Doc Picture Demographics 28

Nonprofit Tech for Good

MAY 7, 2012

The easiest way to conduct these interviews is through e-mail or over the phone, but for the enterprising blogger with a penchant for journalism, in-person interviews provide the opportunity to get action photos and video interviews. Newspapers and magazines publish these sorts of articles regularly because they generate buzz.

Content 254

Content Ideas Nonprofit Interview 254

Get Fully Funded

MAY 9, 2022

Or it can be a professionally written story that reads like a feature in a magazine and includes professional quality video and photos. Appeals: Read your most recent appeal as if you are a lapsed donor receiving it in the mail. Stories are the fuel that propel your marketing forward. And everything in between. Capture your stories!

Marketing 69

Marketing Guide Metrics Nonprofit 69

BoardAssist

DECEMBER 2, 2014

You will likely get voice mails but be surprised how quickly it takes and what a meaningful impact it can have on end of year giving and donor retention. Your donors are the hero of your story. Tell them how their giving has made an impact. Schedule a power hour of calls on your calendar and start dialing. Champions of Innovation.

Donor 63

Donor Dallas Gift Texas 63

Care2

SEPTEMBER 5, 2013

Direct Mail + Online)? Magazine and many others. What’s a good first welcome series of messages to a newly acquired supporters — and how should a nonprofit coordinate the messages through multiple channels (e.g. This Expert Webinar is FREE but space is limited so make sure you register today!

Support 57

Support Donor Online Strategy 57

Tech Soup

FEBRUARY 24, 2016

This doesn't mean a nonprofit should send its glossy annual report or magazine to every $5 donor. The other problem with marking them inactive, is that sometimes they make contact or give a gift, but someone forgets to remove the inactive code and then they are excluded from queries and mailings, etc. But don't delete them.

Donor 36

Donor Database Contact Listserv 36

DNL OmniMedia

FEBRUARY 9, 2022

GivingMail – Direct Mail Design. GivingMail: Top Nonprofit Consulting Firm for Direct Mail Design. GivingMail is a nonprofit consulting firm that specializes in direct mail design for marketing materials and fundraising appeals. E-magazine design and production to bolster your newsletter efforts. Donor list rentals.

Consultant 52

Consultant Nonprofit Strategy Philanthropy 52

Tech Soup

AUGUST 30, 2013

Internet.org also plans to develop leaner apps for e-mail, search and social networks that will be very low-cost or free. And I particularly like Alex Fitzpatrick’s piece in Time Magazine, “Three Reasons Zuckerberg’s ‘Internet For All’ Crusade Rings Hollow.” Connectivity Is a Human Right.

Global 64

Global Digital New York Literacy 64