Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

The clear majority of giving is made through one of three methods: direct mail, online and special events. Many organizations are embracing these coming-of-age fundraising strategies, but it may be to the detriment of what we’ve traditionally called “major gifts”.

Gift 228

5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. Over time I’ve learned to love the online average gift size metric. billion in online gifts in 2016 from more than 4,000 nonprofit organizations in the United States. I have a confession to make.

Gift 228

Engaging Event Donors to Consider Planned Gifts

Connection Cafe

Direct mail and direct response, annual fund, special campaigns, major donors and event donors and participants form the back-bone of your planned gift prospect pool. Explore simple ways to engage your event donor in the planned gift conversation.

Gift 254

Taking Major Gifts Online: Tactics for Going Digital

Connection Cafe

Like many organizations, we worked in silos and the Director of Major Gifts wanted nothing to do with online strategy because it wouldn’t count towards her goal. Create Online Stewardship Strategies for Major Gifts.

Gift 201

When Worlds Collide: Major Gifts and Direct Marketing Team Up to Maximize Mid-Level Donors

Connection Cafe

Four years ago, the only thing major gifts officers and direct marketing teams shared was the office bathroom. Mid-level giving programs exist at the intersection between major gifts and direct marketing. Major gifts fundraising is a game of quantum leaps.

Gift 130

Direct Mail Is Here to Stay (and How)

Everyaction

In today’s digital age, it might seem somewhat nostalgic to talk about direct mail. While it’s tempting to default to cost effective communication channels like email and Facebook, direct mail is still very much in play. Today, direct mail continues to be an effective way to prompt donors to take action. You started out in direct mail almost 17 years ago. As conventional wisdom had it, mail out as much as you can to as many people as you can to maximize your returns.

Mail 62

More Meaningful Gifts

Connection Cafe

And for many of us, a time to exchange gifts. As I sat on the plane home this past weekend reading a magazine on the top 50 gifts under $50, I thought about how much stuff I have, how much of it I really don’t need and what really makes for a meaningful gift.

Gift 254

Securing Your Patients’ Next Gifts with Donor Welcome Kits

Connection Cafe

Where it gets difficult is securing the second and successive gifts. . R ecency e ffects : As time goes on, memory of care at the hospital fades, reducing the stimulus that contributed to the first gift and would contribute to a possible second gift; .

Gift 130

Giving the Gift of Accessibility

Beneblog: Technology Meets Society

Have included a list of the titles at the end of this mail for those who are curious. What a wonderful gift!! Your e-mail was deeply appreciated, It's a joy to be part of your volunteers. What a wonderful gift! :D What a lovely gift for the holidays! •

Inspiring “Gifts of Gratitude” in Healthcare

Connection Cafe

Since the program started two and half years ago, the organization has received more than 970 gifts of gratitude and honored 428 caregivers. Get patient data daily, run through wealth screening and provide major gift officers a list of potential prospects to visit while in the hospital. Augment that with a monthly mailing that goes out to all patients that fit your organization’s prospect profile. Fundraising Major Gifts Planned Giving Stewardship Sustained Giving

Gift 139

GreenDimes: Stops Junk Mail.

Beneblog: Technology Meets Society

One of the most important gifts I'm celebrating this holiday season are the things I didn't get: many, many pounds of junk mail catalogs, many of them duplicates. And, it's accomplished through a great social venture: GreenDimes , whose motto is Stop Junk Mail. Save Trees and Help the Environment Greendimes automates the process of taking yourself off of mailing lists with a simple web application. So, the Greendimes folks mailed us the postcards to sign and send in.

Mail 100

Matching Gift Basics—How Does Your Nonprofit Benefit?

NonProfit Hub

Adam Weinger is a guest contributor for Nonprofit Hub and the President of Double the Donation, a company which provides tools to nonprofits to help them raise more money from corporate matching gift and volunteer grant programs. _. Matching gift programs. Matching Gift Basics.

Gift 78

Direct mail is alive and, well.changing

Connection Cafe

With that great online success, does direct mail still have a future in fundraising? Research shows that direct mail is alive and well and has an important fundraising future. What is changing is the centrality of direct mail to the marketing mix. While Matures rely on direct mail, 77%, as their primary giving channel, only 54% of Boomers, 43% of Gen X and 26% of Gen Y report giving through the channel. Author: Tad Druart.

Mail 149

Why You Should Start Creating a Mid-Level Donor Program ASAP

The Science Behind Engaging your Supporters

By focusing a little extra energy on your mid-level donors, you can raise more money and create a quality pipeline for your major gifts officers. Collaborate with your membership and major gifts teams to discern who these donors are. fundraising major gifts

What prompts an online gift?

Connection Cafe

I tell them, “Yes, I would like to make a gift this year, however I would prefer you save the stamp and I’ll go online to make my gift. As the number of touch points grows, it will become more and more important for organizations to determine which channels are prompting the gifts they receive. Historically, it was fairly easy to track donations via a single channel like direct mail. In short, what prompts an online gift? Do you do a lot of mailings?

Gift 183

How to reduce mail without reducing net income

Connection Cafe

With the postage increase looming, you may be looking for opportunities to reduce your mail stream without reducing your net income. You might say ‘impossible’ but I am here to tell you that through the use of data analytics, nonprofit professionals can improve their segmentation strategy, reduce mail, increase return on investment and improve relations with donors. Many nonprofits use the RFM selection strategy in order to identify whom to mail for a certain appeal.

Mail 182

112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail.

Mail 70

Three New Ways to Delight Your Donors

Connection Cafe

That means prompt acknowledgement letters, hand-written notes for major gifts, and regular phone calls of gratitude to new donors. Direct mail is not dead …but it is going through a mid-life crisis.

Donor 275

Is Direct Mail Dying or Dead? Hogwash!

Frogloop

For starters, I’m addressing this question on the basis of 30 years in direct mail fundraising and 15 years in fundraising online. Tags: Direct Mail Online Fundraising My, my.

Mail 71

11 Holiday Gift Programs That Benefit Nonprofits

Nonprofit Tech for Good

That said, if you prefer to wrap and present gifts this holiday season, please see a previous post entitled 22 Online Gift Stores That Benefit Nonprofits. Wild animal adoptions are the perfect gift for holidays… for a friend or yourself. Heifer International :: Gifts of Hope.

Mailed out | Beaconfire Wire

Beaconfire Wire

He recently vowed that he would no longer fundraise for candidates who don’t allow people to opt out of snail mail appeals with their online gift: It really is infuriating. I blame direct mail consultants who charge per piece sent.

Mail 54

Online Fundraising and 3 Reasons to Start a Recurring Gift Program

NetWits

Make sure to check out his upcoming webinar where Bill will talk about Making the Most of Recurring Gifts with The Raisers Edge — 2/22/12 @ 2pm ET — Register Now ! The concept of recurring gifts is simple. You’ll even learn about recurring gift management in The Raiser’s Edge.

Gift 206

Sharing Your Story: How to Engage Donors with the Philanthropic Impact of Their Gift

Connection Cafe

This might include direct mail letters, email appeals, Giving Tuesday , telemarketing and more. It might seem too easy, but research shows that donors want to know 1) how their gift was used and 2) what impact it had. We have officially crossed the mid-way point of the calendar year!

Gift 200

To Analyze or Not to Analyze… That is the Question

Connection Cafe

So your organization mails to the same group of prospects for your annual giving program year after year, looking at LYBUNTs, SYBUNTs, etc., Or you continue managing in your portfolio, the same major gift and planned gift prospects and don’t see any additional prospects to fill in your pipeline that have identified potential or inclination.

Gift 207

Writing Appeals – Dare to be Different

Connection Cafe

Success in having major gift prospects comes from having a good annual fund. … Annual Fund Direct Mail Fundraising fundraising appeals Major gifts

The Value of Gifting in the Nonprofit Sector

NonProfit Hub

These gifts have ranged from pens, pins, plaques, to expensive gift baskets, coffee mugs and the naming of a building or room, in the case of philanthropists. In fact, millions of dollars and thousands of hours may be wasted engaging in gifting. Small Thank-You Gifts.

Gift 77

Avoid a Crash Landing: Plan Now for Year-End Success

Connection Cafe

I recently had an opportunity to read a couple of my fellow … Annual Fund Direct Mail Major Gifts end of year fundraising

Gift 152

How Weinstein Hospice Uses Smart Segmentation to Identify Key Donors

Connection Cafe

Do you know how many of those you reach out to have the potential to make a large gift? While we are still in the planning and preparatory phase at this point, our VP of Fundraising and her committee will be using our ‘VIP’ list to cultivate endowments and planned gifts.

Donor 220

5 Ways To Optimize Your Donation Pages for End-of-Year Fundraising

The Science Behind Engaging your Supporters

Display Powerful Images Often images are more powerful than words when it comes to communicating how a donor’s gift can help others. Giving monthly is popular with people who are recent donors, frequent givers, and multichannel donors (such as those who have already made a gift in the mail).

Just When You Thought Direct Mail Was Dead | Nonprofit Trends with.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 37% of respondents said that they respond using the charity’s website when they get a fundraising letter in the mail. 53% said they still respond to mail by using the mail.

Mail 63

A View From the Other Side of the Table

Connection Cafe

I had finally mailed it so I wasn’t surprised that they might be calling to thank me. I was, however, shocked to hear the Gift Officer explain that she would be in my area this week and was hoping to get together and chat over a cup of coffee.

Gift 260

Giveaway: 29 Gifts by Cami Walker

Have Fun - Do Good

I just received a review copy of the paperback edition of my friend Cami Walker's book, 29 Gifts: How a Month of Giving Can Change Your Life. I'd love to mail it to one of you!

Gift 75

Is Direct Mail Dying or Dead? Hogwash! - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

60) Search « Social Media Webinar on June 10th | Main | Is Direct Mail Really Headed for the Exit? » Sunday May 31 2009 Is Direct Mail Dying or Dead? 2) No one knows with any degree of precision how much money is raised each year via direct mail. Is Direct Mail dead?

Mail 71

Is Direct Mail Really Headed for the Exit? - Online Fundraising, Advocacy, and Social Media - frogloop

Frogloop

60) Search « Is Direct Mail Dying or Dead? Main | The ROI of Social Media » Friday May 29 2009 Is Direct Mail Really Headed for the Exit? The younger generation seems to prefer to donate online, rather than through the mail. junk mail,” Ball said.

Mail 55

3 Steps to Getting Your Board More Involved in Fundraising

The Science Behind Engaging your Supporters

Discuss their long-term roadmap from writing thank you notes, to making introductions, to soliciting gifts. Getting development teams and their nonprofit boards to work in alignment can be challenging.

Teach 70

Winter 2013 Juicy Blogging E-Course + Gift Certificates

Have Fun - Do Good

I'll email the gift certificate to you as a PDF so you can mail, or email it to them. It will look similar to last year's gift certificate (pictured above). Gift certificates for one-on-one blog coaching and creative career consulting are available too.

Tis the Season for Charity Gift Cards | Nonprofit Trends with.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Tis the Season for Charity Gift Cards Posted by Steve MacLaughlin on November 9th, 2010 The Los Angeles Times had an article the other day called “Causes offers gift cards for charitable giving.&# Jessica Guynn covers the launch of charity gift cards by Causes that are available in 800 Safeway and Vons supermarkets in California.

5 Ways You Should Incorporate Matching Gifts Across Your Organization’s Fundraising

NonProfit Hub

After speaking with nonprofits about the need to access matching gift funds in a cost-effective way, Double the Donation was born. _. And while there are multiple ways to raise money for your mission and cause, one of the easiest methods to gain more revenue is to incorporate and promote matching gifts across your organization’s fundraising efforts. Matching gifts are corporate giving programs that encourage employees to donate to nonprofits.

Gift 60

The twilight of direct mail? | Beaconfire Wire

Beaconfire Wire

» The twilight of direct mail? Posted Thursday, July 24th, 2008 at 4:46 pm by John Brian (91 posts) On a recent trip to my mailbox, I was shocked to see a direct mail solicitation from Barack Obama’s campaign. 2 Responses to “The twilight of direct mail?&#

Mail 54

Predictive Modeling vs. Wealth Screening: Effective Segmentation Programs Require a Healthy Mix

Connection Cafe

While others like that predictive models can focus on the likelihood to do something – make a gift, perhaps – and not just whether a prospect looks “rich.”. Need help expanding your major gift prospect pool ?

Model 236

Our EveryAction Hero: Middle East Children's Alliance

The Science Behind Engaging your Supporters

Coming from a direct mail background, when I started out at MECA 15 years ago I implemented a direct mail program and got a donation link on our website. People were just beginning to give online so back then most of our funds came in through the mail. For our whole year-end campaign, we have a series of one mailing, one mailing reminder, about 10 emails, and, of course, requests to major donors.

Our EveryAction Hero: St. John's Hospital Foundation

The Science Behind Engaging your Supporters

We have had a loyal group of donors that generously support to our annual appeal every year, and a couple of hundred that we now consider part of our Donnan Society or our Friends of the Foundation program for lifetime gifts over $100,000.

6 Alternative Birthday Gift Ideas

Have Fun - Do Good

In our fast paced world, spending time with someone can be more valuable and memorable than a physical gift. A friend of mine's mom has been giving the gift of time to her grandchildren and children for years. What are alternative birthday gift ideas you've given or received?