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The Death of the Open Metric (and other freak outs)

sgEngage

I typically like what I see from Bon Appetit Magazine. What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now [AUGUST UPDATE]. What Apple’s privacy changes mean for email open rates.

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[Book Interview] Nonprofit Example of Social Media Excellence: Big Cat Rescue

Nonprofit Tech for Good

We also have quite a bit of anecdotal evidence that our online efforts are paying off because when people mail in a check they will often say something like, “I loved your YouTube video of the cats playing with pumpkins,&# or “I found you on facebook.&#. The site currently has 1.6 What is on your To Do List for 2011?

professionals

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Why “Segmentation” Isn’t as Scary as It Sounds (And You NEED It In Marketing)

NonProfit Hub

This article originally appeared in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. New donors at or below your average gift amount. Returning donors at or below your average gift amount. New donors above average gift amount.

Sound 53
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Your Guide to a Nonprofit Self-Audit of Your Marketing Plan

Get Fully Funded

Or it can be a professionally written story that reads like a feature in a magazine and includes professional quality video and photos. It’s cheaper to get another gift from someone who already donated than to recruit a brand new donor! Look at your open rates, but pay more attention to the click-through rates.

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Admitting the Problem: Your Donor Retention Needs Work

NonProfit Hub

This article originally ran in our Nonprofit Hub Magazine, a free bi-monthly magazine dedicated to providing focused content on a particular topic. Find a few methods that work and start regular mailing/communication after an initial gift. “A The more ways you interact with donors increases the retention rate.

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How Affiliate Storefronts Are Changing Fundraising for the Better

NonProfit Hub

One day, they returned from school with orders to sell anything from popcorn and candy to gift wrap and magazine subscriptions; as parents, we were left to do most of the legwork. For most of us, it happened in grade school—when our kids were in grade school. Today, fundraising is a little different. They improve brand image.

Change 52
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Living Between the Tides

NetWits

Although the rate of change may vary, just like tidal ranges and patterns differ depending on your location, the basic concept remains the same. The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. GOOD magazine breaks it. We live our lives between the tides. Kiva breaks it.

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