The Death of the Open Metric (and other freak outs)
sgEngage
AUGUST 10, 2021
I typically like what I see from Bon Appetit Magazine. What is more accurate is a click or, even better, an action (survey submission, ticket purchase, gift, etc). Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now [AUGUST UPDATE]. What Apple’s privacy changes mean for email open rates.
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