Association Analytics

OCTOBER 10, 2022

These could be email, SEO, social media, or paid advertising. In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Let’s use email as an example. You might wonder if you are sending too many emails.

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Analytics Marketing Taxonomy Module 169

Media Cause

FEBRUARY 1, 2024

In today’s increasingly digital world, marketers rely on online platforms to plan, implement, build, execute, and measure their campaigns. There is no way to avoid using a marketing platform online—this reality brought about the term marketing technology or MarTech. Simply put, MarTech is marketing!

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Marketing Platform Social Media Aggregator 59

Nimble AMS

MARCH 8, 2023

This “something” can include modern technology, like association management software (AMS). Leveraging dashboards lets you measure key performance indicators (KPIs,) helping your association track its progress and take control of its future. What does innovation mean for your association?

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Associations Experiment Tips ROI 117

DNL OmniMedia

FEBRUARY 1, 2023

In today’s world, nonprofits rely on their technology to help bring them closer to their goals. From bringing in revenue to connecting with constituents, the right technology can save your team time and help you facilitate a better donor experience. Technology consultants may offer services in a variety of areas.

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Consultant Technology Phase Nonprofit 52

NetWits

JULY 27, 2011

I’ve been deep in the world of email marketing for the past few months. There are very well established best practices, standard metrics that are tracked, widely accepted and proven statistical data to measure your effectiveness by and countless bits of information on the web to teach us how to do email marketing and communication well.

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email Marketing Strategy Track 182

Nonprofit Tech for Good

MAY 16, 2024

In today’s fundraising sector, technology is vital. Leveraging AI for Data-Driven Donation Asks Exploring AI Technologies for Data-Driven Donation Asks AI technologies, like machine learning and predictive analytics, are crucial. Artificial technology technology offers new ways to improve donation raising.

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Donation Data Fundraising Analytics 203

Qgiv

FEBRUARY 6, 2024

As technology advances, the fundraising landscape becomes more and more focused on digital solutions to reach wider audiences. Cybersecurity for nonprofits is the practices, technologies, and strategies you employ to protect your digital assets, sensitive data, and online operations from possible cyber threats.

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Nonprofit Software Practice Offline 111

Nimble AMS

MAY 27, 2022

Did you know that only 11% of association professionals feel very technologically prepared for the future? To thrive as a modern association, leaders must be willing to embrace the change management process and accept the powerful role of innovative technology in advancing organizational goals. Here’s how to get started: 1.

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Change Management Goal Change Management 116

Forum One

MAY 13, 2021

In this post, we focus on the processes and technology of migrating your government services to digital. You may also conduct usability testing on the current process to see where people get confused, give up, or have to ask for help and look at helpdesk tickets or emails to see where people need help with the current process.

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Government Process Service Technology 51

Greater Giving

SEPTEMBER 12, 2023

As technology continues to advance, nonprofits are turning to artificial intelligence (AI) to streamline and optimize their fundraising efforts, and for good reason. AI technology can be complex and unfamiliar to many people. AI is an evolving field, so it’s essential that staff members stay up-to-date and engaged with the technology.

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Team Tips Fundraising Training 98

Classy

JULY 14, 2021

Ways to measure your efficiency and success within each . How to Measure Success. They also measure retention to see how many return each year and what factors could play into increases or decreases. . “ Set specific goals for your event that can easily be measured and attained within the scope of your event.

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Virtual Professional Marketing Fundraising 105

sgEngage

APRIL 17, 2024

We sometimes forget that IT stands for Information Technology. As a society, we have become obsessed with the “Technology” half the tools and devices that infiltrate our lives—and with producing, updating, and controlling these devices. Raw data—such as customer lists with phone numbers and email addresses—is a valuable resource as-is.

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Chart Map Data Attention 86

Nonprofit Tech for Good

NOVEMBER 7, 2019

Nonprofits quickly receive the data insights they need to track and measure success through the new Report Center. Now in its fourth edition, this year’s report provides technology benchmarks for Africa, Asia, Australia and New Zealand, Europe, Latin America and the Caribbean, and the United States and Canada.

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Charity United States New Zealand Canada 214

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2011

While my family and their home dodged a bullet, like millions in NYC, other locations had catastrophic flooding and there was a loss of lives. We learned that it predicting the path of hurricanes is a more precise science than the measuring their destructive force. What are the key results of this campaign ?

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Hurricane Measure Social Media Pledge 97

EveryAction

JUNE 21, 2023

In this blog, we’ll explore a few key types of advocacy that help organizations drive positive change; tactics that unite and activate supporters; and technology to make this important work more effective and efficient. Fortunately, technology like digital advocacy tools make this easy to do for staff and supporters alike.

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Advocacy Generation Strategy Awareness 199

The Modern Nonprofit

JUNE 6, 2023

Lack of Resources: Many nonprofits operate on tight budgets and may not have the funds to invest in high-end cybersecurity measures. Social Engineering Attacks are on the Rise Picture this: You’ve got a friendly email from a fellow worker asking for some donor details.

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Organization Nonprofit Measure Data 97

Association Analytics

JUNE 17, 2021

We test our assumption by designing a targeted A/B email test for this group. Results : We measure performance of the test and roll out the most effective campaign based on registration numbers. For example, people who attend your Annual Meeting may not overlap with the same group that attends your Technology conference.

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Associations Data Registration Analytics 318

ASU Lodestar Center

OCTOBER 24, 2017

Email marketing is an essential piece of any nonprofit communication strategy, especially if it's going to be used as a tool for donor engagement and fundraising campaigns. However, how can you ensure that your donors will even read your email? This can be applied to email marketing as well. Be Straightforward.

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email Marketing Tips Captivate 40

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2011

Part of my work as Visiting Scholar at the David and Lucile Packard Foundation is facilitating several peer learning groups on social media measurement. The intent is to help grantees improve their social media practice through measurement and learning. What social media measurement pilot can best help move your practice forward?

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Measure Social Media Media Social 98

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 3, 2012

KD Paine and I had the pleasure of interviewing the Arlene McCrehan social media team at Goodwill for our soon to be launched book, Measuring the Networked Nonprofit. Goodwill uses measurement and learning in its evolution into a networked nonprofit. How will you measure it? ” # 150jobs – ow.ly/dm4V4.

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Measure Twitter Campaign Celebrate 103

TechImpact

AUGUST 20, 2014

There are more tools available to nonprofits today that can be used for measuring their donor data than ever before. Whether it be a CRM , GoogleAnalytics , or a social media analytic tool like SproutSocial , measuring and understanding data is an essential part of contemporary business. But, they don’t call it “Big Data” for nothing.

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Data Donor Database Nonprofit 175

Connection Cafe

SEPTEMBER 9, 2019

Yin and Yang – the concept of two forces co-existing in harmony as opposites– isn’t often what one thinks about when considering how to grow an email list. But recent changes by email service providers like Gmail, Yahoo and Outlook now makes this ancient idea incredibly relevant today.

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email Build Articulate Campaign 36

Nonprofit Tech for Good

APRIL 23, 2019

Is the technology popular in the market? Does the CRM enable you to send emails directly from the platform or does it require the implementation of an outside tool to address this communication channel? Are you able to measure outcomes that directly relate to your cause? Development Office and Marketing Office)?

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Metrics Nonprofit Profile Platform 261

Everyaction

APRIL 25, 2018

In this blog series, we'll be focusing on how Higher Educational Institutions use technology to communicate with and engage their students and alumni. This requires a database that can easily track a large number of students and measure their participation in a variety of different activities.

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Technology Student Registration Database 40

Tech Soup

MAY 16, 2017

The median nonprofit technology budget is around 2 percent of our total operating budgets across all organization sizes these days. So it's no wonder that it's hard to ask your boss for the new technology your organization needs. It quantifies the amount of time and money saved minus the cost of the new technology.

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Technology Adobe ROI Analysis 60

Bloomerang

DECEMBER 12, 2023

Welcome to the new era of nonprofit fundraising—where technology meets generosity. By integrating PayPal and Venmo, along with offering contactless giving options , you’re not just keeping up with technology—you’re staying ahead of it. With Bloomerang Payments, you’re equipped to meet the future of giving—today.

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Paypal Integration Digital Australia 107

Byte Technology

DECEMBER 15, 2021

Haven’t tried email marketing yet? New marketing and advertising channels with measurable goals will help your prospective customers hear about you. Byte Technology’s marketing expertise can do the research and online analysis needed to assist you with your new Strategic Marketing Plan. Now is the time… ask us how.

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Marketing Analysis ROI Picture 246

Candid

FEBRUARY 21, 2024

No longer an abstract concept, many nonprofit staff are experiencing the “dividend of time” as they adopt tools such as Copilot and ChatGPT for scheduling and managing meetings, processing email, writing drafts, summarizing long reports, analyzing data, and creating efficiencies in other common workflows.

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Adopt Strategy Skills Job 98

sgEngage

MARCH 11, 2024

Here are a few examples of how AI can save you time while helping build better relationships: Streamline administrative tasks : When you’re juggling 100+ major donors in your portfolio, your whole day could be spent sorting through donor lists, sending emails, and updating multiple systems. It’s a necessity.

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Gift Game Philanthropy Fundraising 87

TechImpact

JULY 29, 2014

You can customize your CRM to track how different individuals like to be contacted (email, phone, direct mail), or if those individuals like to only be contacted about a specific service or offering (events, volunteer opportunities, seminars), or even track what time of year they like to be contacted based on their past interactions.

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Effective Demographics Tech Interaction 152

Forum One

DECEMBER 15, 2022

So I was thrilled to bring together communications and technology leads from Mercy Corps , the Urban Institute , and the Pacific Science Center for a recent conversation on a popular end-of-year issue: planning for the next year, and beyond. How are we going to measure success? Be agile, measure, and prove value.

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Practice France Austria Measure 62

Qgiv

OCTOBER 17, 2023

Generate Emails with AI: Qgiv’s Fundraising Content Assistant uses AI to help nonprofit teams craft peer-to-peer emails in seconds, freeing up time for fundraisers to focus on building meaningful relationships with their donors. This automated security measure has resulted in a 97% drop in card testing on Qgiv forms.

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Fundraising Press Test Industry 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot. Hiding content is tantamount to deleting an email without reading it. She writes on technology, writing and social innovation and can be found on Twitter @MeghKeaney.

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Facebook Measure Change Images 131

Care2

JUNE 21, 2013

How Do You Measure Up? In this webinar you''ll learn: How you can use the benchmark report findings to measure your success and identify your areas of improvement. Join Care2, Blackbaud and Feeding America for this free Expert Webinar, and discover the essential tips that can help you stay ahead of the curve.

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Benchmark Measure America Blackbaud 56

Nonprofit Tech for Good

FEBRUARY 14, 2019

Running Facebook fundraising ads is an excellent way to reach your target audience and optimize for donations while generating data that allows you to measure your success. You could, for example, base one on an email list of your past donors to try and reach the most productive segment of your following.

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Facebook Fundraising ROI Virginia 235

Nonprofits Source

OCTOBER 25, 2023

Technology is increasingly changing the future of nonprofit marketing , which is why your organization must leverage its software to keep up. Text, email, direct mail? Automated Email Campaigns Many nonprofit operations are repeating, making automation a useful tool for tasks like sending out donation receipts.

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Marketing Support Demographics Nonprofit 52

Candid

MARCH 5, 2024

Simultaneously, make sure your nonprofit has in place a clearly stated mission, vision, and values , as well as sound infrastructure: a qualified team, internal governance and management systems, technology, and partners. Small, local organizations are more trusted than larger institutions , but you need to win that trust.

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Donor Tips Nonprofit Course 98