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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

Metrics 310
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Raise the Board’s Financial IQ

.orgSource

A director who can’t read your balance sheet, can’t be a great leader. A healthy balance sheet is the source of innovation, impact, and engagement. When directors understand their role in stewarding and growing resources, keeping track of that progress becomes a lot more interesting. Bring that connection to life.

Raise 419
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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

— Personalized communication and engagement strategies are critical to helping mid-level donors see the value and potential impact of increasing their donations to your nonprofit organization. Include impact stories and metrics in your acknowledgment and stewarding messages that show how far their dollar will go toward making an impact.

Donor 179
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully. You’ll explore major gift metrics through the following guide: Overview of Major Gift Fundraising Data. 3 Tips to Track Major Gift Metrics More Effectively.

Metrics 52
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How to effectively communicate impact to nonprofit stakeholders

ASU Lodestar Center

Motivations for their giving include receiving tax deductions and understanding the impact their investment is making. Studies show that donors ask less about where their money is spent and more about the impact their donation is making. So, how can nonprofit leaders effectively communicate impact to stakeholders?

Impact 52
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Are Associations Losing Their Members’ Trust?—The Leadership ColLAB Explores This Critical Question

.orgSource

Board We, the ENA Board of Directors, will seek at all times to demonstrate: Excellence through collaboration, engagement, and accountability​​ Integrity through respect, compassion, and mindfulness A culture of inquiry while being inclusive, strategic, and visionary.​​ Working on culture isn’t a finite activity.

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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. A good place to start is to think about the metrics that are most important to each campaign.