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5 More-Important-Than-Ever Digital Marketing Metrics for Nonprofits

Nonprofit Tech for Good

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. Every nonprofit has the goal of extending their impact as far as they can by helping as many people as possible. It needs to be combined with the other metrics to provide value.

Metrics 311
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Mastering Nonprofit Board Recruitment: A Strategic Guide for Executive Directors

Bloomerang

Describe not just the roles but the impact these roles have. Make sure they’re memorable and informative by using these events as opportunities to build relationships, answer questions, and showcase the impact of board service on organizational outcomes. Create clear board descriptions. Streamline the application process.

professionals

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Raise the Board’s Financial IQ

.orgSource

A director who can’t read your balance sheet, can’t be a great leader. A healthy balance sheet is the source of innovation, impact, and engagement. When directors understand their role in stewarding and growing resources, keeping track of that progress becomes a lot more interesting. Bring that connection to life.

Raise 419
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Thursday Thoughts: transforming mid-level donors into major donors

EveryAction

— Personalized communication and engagement strategies are critical to helping mid-level donors see the value and potential impact of increasing their donations to your nonprofit organization. Include impact stories and metrics in your acknowledgment and stewarding messages that show how far their dollar will go toward making an impact.

Donor 179
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Major Gift Metrics: What You Need to Know

DNL OmniMedia

At DNL OmniMedia, we work with nonprofits just like yours to position their nonprofit tech solutions for effective fundraising data tracking. Using that knowledge, we’ve created this guide to help your team understand major gift KPIs, the metrics you should be tracking, and the top tips to do so successfully.

Metrics 52
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6 Tips for Analyzing Online Fundraising Campaigns

Bloomerang

It can be helpful to set up dashboards that give you a daily overview of key performance metrics and trends for each of your campaigns. A good place to start is to think about the metrics that are most important to each campaign. A good place to start is to think about the metrics that are most important to each campaign.

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Your Unrestricted Funds Need Stewardship, Too

sgEngage

Even though unrestricted funds don’t have mandates on how they should be spent, tracking and reporting on them is still important for both your donors and for your organization’s financial decision-making. So, the organizations behind the grants use the reporting requirements to make sure the funds go towards addressing those impact areas.

Fund 93