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To Get Close to Members, Follow MarTech Trends

.orgSource

Harvard Business Review Analytic Services recently released a report that illustrates the gap between knowing and doing. Data management platforms are constantly improving their user-friendliness, flexibility, and reporting capacity. Exert Influence Influencers aren’t just for Instagram anymore. Take a lesson from QVC.

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Direct mail built the conservative movement. Can influencers beat it?

M+R

Enter: influencers. Influencer campaigns are the spiritual successor to the pioneering direct mail efforts, with massive potential to help movement organizations win. In an influencer campaign, a teacher looking for lesson planning tips might decide she does need a union after all. Can influencers beat it?

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Giving USA 2022 Annual Report: Findings and How They Influence Fundraising in 2023

Qgiv

Giving USA 2022: The Annual Report on Philanthropy for the Year 2021 is the most comprehensive report on philanthropy in America. Luckily, we’ve got you covered with our breakdown of the most important findings of the Giving USA 2022 Annual Report. Adjusted for inflation, donations declined by –2.7

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Love At First Sight: Getting To The Heart Of Fundraising With Effective Reporting

Bloomerang

Fundraisers often have a love/hate relationship with fundraising CRM reports. Picture this: your donor data and fundraising trends reports are due, but instead of the usual stress, you’re calm, prepared, and even proud of what you’re about to submit. Let’s find out how to achieve that level of reporting Zen consistently.

Report 60
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Report calls for shift to more equitable evaluation practices

Candid

A report from the Equitable Evaluation Initiative (EEI) and Grantmakers for Effective Organizations highlights how foundations are working to integrate an equity lens into their evaluation practices. According to the report, the entry point for engagement with more equitable evaluation practices will vary from foundation to foundation.

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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc. Google Ads Transparency Report: [link] Provides ad spend data across different advertiser industries and political entities. May not allow visibility into US ads.

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Future-Proofing Your Fundraising: The State of Modern Philanthropy 2021 [REPORT]

Classy

We hope that the findings in this report inspire and inform your work. Download Your Free Report. Mobile and social influence on donations and conversion. See just how far the industry has come with a look at past reports: The State of Modern Philanthropy 2020: Deconstructing the Online Donor Journey. Soraya Alexander.