Association Analytics

OCTOBER 10, 2022

These could be email, SEO, social media, or paid advertising. In today’s world, success is measured by more than just clicks and open rates. There are many marketing technology tools that can help you measure success. Use demographics and behavior to help customize your marketing messages. How are you tracking success?

Analytics 169

Analytics Marketing Taxonomy Module 169

Candid

FEBRUARY 6, 2024

This shift was marked by commitments of increased funding, greater flexibility in grantmaking practices, and a focus on social and economic systems transformation. My many years of experience collecting and analyzing data as an evaluator naturally lead me to ask: What has been the measurable impact of this important shift? At the W.K.

Data 59

Data Support Demographics Evaluation 59

Nonprofit Tech for Good

MAY 16, 2024

It considers factors like giving history, demographic data, and communication preferences. They occur on the organization’s website and social media. They can also split based on demographics and communication preferences. Use AI tools to segment them based on factors such as giving, demographics, and communication.

Donation 233

Donation Data Fundraising Analytics 233

.orgSource

DECEMBER 26, 2023

Right now, there is a deficit of trust across social, governmental, and cultural organizations. Changing member demographics adds to the complexity.” While social and economic factors make it harder to preserve that special relationship with our members, the good news is that we have great tools to apply to the task.

Associations 221

Associations Skills Culture Environment 221

Candid

APRIL 25, 2023

Setting a baseline for advancing racial equity It’s nearly impossible to create change, at the scale required, without research-based benchmarks on where the social sector currently stands. The largest environmental nonprofits are slower to diversify their leadership demographics compared to large nonprofits in general.

Effective 104

Effective Demographics Philanthropy United States 104

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

While people are asking questions and sharing resources not related to the monthly theme (this month is measurement), quite a few are. The Social Media Measurement Checklist. The Challenges of Measurement : Getting Agreement on What To Measure. Participants pointed to the importance of small pilots.

Measure 101

Measure Social Media Media Benchmark 101

Nonprofit Tech for Good

AUGUST 6, 2023

Online channels (email, social media, website, donation forms, and texting) encourage real-time interactions, personalized messaging, and taps into tech-savvy younger donors. Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible.

Practice 233

Practice Fundraising Guide Channel 233

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2010

The Zoetica Salon is a free online space for informal peer learning about nonprofits and social media. It is a place to share resources and ask and answer questions. This month’s theme was measurement – here’s a summary of the month’s learnings: Measurement Approaches. Measurement Challenges.

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Summary Social Media Measure Media 94

Bloomerang

JANUARY 7, 2022

If you aren’t measuring donor engagement, you might have to. Donor engagement is a measure of all of the things that make up a complete donor profile, beyond just gift size and superficial demographic information. Follows on social media. Interacts on social media. Has stated communication preference.

Donor 100

Donor Guide Measure Summary 100

Candid

MAY 2, 2022

As our social sector continues to become more data-driven, relevant, and responsive, we need better information on which we can all rely. To achieve this, the Center’s team put together an outline of messaging that would complement their programming, fitting pieces into their monthly member newsletters and social media calendar.

North Carolina 98

North Carolina Data Demographics Profile 98

Whole Whale

MARCH 30, 2023

Here are 5 key parts of a donor persona: Demographic information : This includes age, gender, location, education, income, occupation, and other relevant demographic details. This can include demographic information, giving history, communication preferences, and other relevant data points. How do I use donor personas?

Donor 52

Donor Build Demographics New York City 52

Qgiv

JANUARY 12, 2023

Social media is an important channel of communication for connecting with your donors and supporters. billion people were using social media worldwide in 2021, and that number is only expected to increase over time. To maximize your potential across social media platforms, it’s essential to create a nonprofit social media strategy.

Social Media 52

Social Media Strategy Media Donor 52

Candid

AUGUST 25, 2021

The David and Lucile Packard Foundation is making a bold and public move to use Candid’s GuideStar profile and demographic survey to track data from grant applicants and recipients. At the same time, there is an increased call for organizations to be transparent about the demographic makeup of our grantees.

Data 105

Data Conversation Demographics Profile 105

Achieve

JUNE 1, 2023

Review your donor demographics. Make sure your online donation form is easily accessible on your social media pages and website so supporters can give at the moment of inspiration. Assess metrics such as your email open rate or online donation rate to measure your success. Review your donor demographics.

Donation 52

Donation Donor Giving Demographics 52

ASU Lodestar Center

MARCH 23, 2022

also lack demographic, racial and ethnic diversity with less than 20% identifying as people of color. When nonprofit employees, leaders and their boards are not reflective of the communities they serve, they jeopardize mission attainment and the implementation of ineffective strategies to address social issues. In 2017, 87% of the U.S.

Develop 98

Develop Phoenix Demographics Reflection 98

CauseVox

MARCH 1, 2024

This involves looking at demographics, motivations, and preferences. Social media platforms : help us gauge who and what our audience is engaging with. So, start by picking a few meaningful data points for your organization, let’s say: social media and email marketing analytics. From there, you can analyze the data.

Audience 82

Audience Donor Survey Demographics 82

sgEngage

MARCH 18, 2024

In this blog post, we’ll explore the significance of advancing equity in philanthropic grantmaking and discuss actionable steps that donors, organizations, and social changemakers can take to make a meaningful impact. This means moving away from rigid funding structures and timelines toward more agile and responsive approaches.

Philanthropy 91

Philanthropy Action Structure Law 91

DNL OmniMedia

AUGUST 1, 2023

Artificial Intelligence There is a lot of buzz surrounding AI technologies and rightfully so, as the AI healthcare market is measured to be worth $38 billion by 2027. Precision medicine based on social determinants of health (SGoH), like age or risk factors, falls under this category. With this in mind, let’s begin.

Trend 52

Trend Technology Analytics Integration 52

Qgiv

JULY 21, 2022

Known as the largest professional social networking platform, LinkedIn is the go-to resource for millions of job-seekers, professionals, and businesses to network and connect. For nonprofits, LinkedIn can be a valuable tool to add to your social media toolbox. As a fundraising professional, chances are, you’ve heard of LinkedIn.

Linkedin 52

Linkedin Social Media Practice Media 52

Byte Technology

NOVEMBER 5, 2015

After all, in the increasingly online world in which cause-related organizations prosper or fail it can be difficult to understand how to allocate limited resources, especially towards a solid social media presence that translates to dollars and cents. For one hour a week upload video, manage playlists and subscribe to channels on YouTube.

Social Media 100

Social Media Profit Media Time 100

Qgiv

JUNE 6, 2023

Social media has changed the marketing world, and Facebook Ads for nonprofits are an easy tool to increase your organization’s presence online. Facebook allows you to target specific demographics for a minimum of one dollar a day. Are you looking to increase traffic to your website or engagement with your social media posts?

Facebook 86

Facebook Guide Demographics Nonprofit 86

Nonprofit Tech for Good

MAY 8, 2019

In 2017, Race Forward merged with the Center for Social Inclusion to become the nation’s largest research, advocacy and services organization devoted to racial justice. Have there been demographic, economic, or policy changes that affect your messages and offerings? Organizations are always changing. The environment is always changing.

Online 232

Online Hunger Metrics Drupal 232

Greater Giving

SEPTEMBER 12, 2023

Automated marketing: With AI-powered marketing automation tools, you can automate routine activities, such as email campaigns, social media scheduling, and content creation, to save your team time during the busy fundraising season. Compare these results before and after implementing AI to determine if there are significant improvements.

Team 98

Team Tips Fundraising Training 98

TechImpact

JULY 30, 2014

The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. You’ve undoubtedly targeted a specific audience or demographic with a fundraising push, or with a specific message. Image courtesy of Google User Content.

Analytics 223

Analytics Statistics Google Demographics 223

Byte Technology

DECEMBER 15, 2021

Perhaps you’re seeing a growth in an untapped market or demographic. You don’t want to waste time and money in social media marketing (SMM) if your highest conversions are coming from organic sources. New marketing and advertising channels with measurable goals will help your prospective customers hear about you.

Marketing 246

Marketing Analysis ROI Picture 246

Nonprofits Source

MAY 15, 2024

This includes time spent scrolling through social media, checking emails, watching shows and movies on streaming services, and more. Then, tailor your communications according to each persona’s demographics, behaviors, preferences, and motivations. These measurements should align with your campaign’s goals.

Map 52

Map Digital Business Marketing 52

ASU Lodestar Center

FEBRUARY 13, 2013

To market our event online, we decided to use the power of social media to spread awareness of our charity event, specifically Facebook. Facebook gives us a unique approach to targeting different demographics than you would be able to achieve with traditional internet advertising platforms such as Google Adwords or MSN Adcenter.

Hurricane 96

Hurricane Social Media Tucson Media 96

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 31, 2012

Infusing Social Into Social Justice Organizations – Guest Post by Daniel Jae-Won Lee, Executive Director of the Levi Strauss Foundation. Time Magazine provocatively named “The Protester” as its 2011 “Person of the Year” for its riveting influence on last year’s social and political events.

Social 108

Social Organization San Francisco California 108

Forum One

JULY 15, 2021

As individuals, we’re served targeted content and ads based on our previous online behavior or social media profiles (e.g., our demographics and interest areas). Segment your audience on social media. How will you measure success? Most consumers today expect an online experience that’s customized.

Personal 100

Personal Test Demographics Analytics 100

Whole Whale

MARCH 24, 2021

Currently, every app impacted by Apple’s update is going to have to come up with their own solution to these new data privacy measures. Because Facebook is adopting a new protocol for collecting event data ( Aggregated Event Measurement , or AEM), gender, age, and geographic breakdowns will no longer be supported in Ads Manager reporting.

Facebook 98

Facebook Aggregator Conversation Measure 98

Candid

OCTOBER 13, 2022

Candid receives and moves vast quantities of digital information in the social sector. Jennifer Mizrahi, at the time CEO of RespectAbility , shares insights here about how foundations and the broader social sector, can align its practices with its values by removing barriers that prevent people with disabilities from participation.

Paypal 59

Paypal Foundation Lesson Grant 59

TechImpact

OCTOBER 30, 2014

While the ROI of storytelling is a difficult one to measure , what’s important to understand is that it does work. Almost every nonprofit’s mission is involved with helping a specific person, type of people, or demographic somewhere in the world. What’s your story? Every nonprofit has a story to tell.

Brain 245

Brain Storytelling Story Nonprofit 245

Get Fully Funded

MARCH 2, 2023

From smaller, newer nonprofits to larger charitable organizations, measuring performance is a universally shared need, especially in the realm of fundraising. But for organizations that offer direct services to constituents, such as social services nonprofits, there’s another layer of complexity— impact measurement.

Statistics 52

Statistics Stats Program Management 52

BoardAssist

JUNE 24, 2014

Not all social media channels are created equal. Read on for more about what every board member needs to know about social media. 3 Things Every Board Member Should Know About Social Media. Not a board meeting goes by where one of my board members doesn’t tell me about some cool new social media tool they are using.

Social Media 94

Social Media Media Philadelphia Social 94

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 27, 2011

Idealware created the Nonprofit Social Media Decision Guide to help organizations like yours determine what results and benefits you can reasonably expect from social media, and to guide you through the process of identifying the right channels for different goals. Social media is a conversation the world is having.

Social Media 99

Social Media Guide Media Social 99

ASU Lodestar Center

JUNE 25, 2018

In today’s day and age, it’s no longer a question of “Should we use social media?”, but rather “How can we use social media to achieve our mission?”. To make matters trickier, many nonprofits do not have a social media team, or even a social media person. Social Media Capital. To whom are you speaking? Plan Ahead.

Social Media 40

Social Media Media Social Arizona 40

ASU Lodestar Center

JUNE 22, 2022

Lack of social capital. While nonprofits implement DEI measures without putting them into practice, these groups are judging by what they see and may be deciding to shift their support to an organization that is more actionable in its efforts. Utilizing hiring technology that hides applicant demographics. Lack of representation.

Leadership 52

Leadership North Dakota Minneapolis Minnesota 52