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What is UTM Tracking? Guidelines + Best Practices for Nonprofits 

Media Cause

UTMs, or urchin tracking modules, are tags that allow you to better understand where your web traffic is coming from and how supporters get to your site. Why is UTM Tracking so important, and what are the benefits? How does UTM Tracking Work? UTM Tracking Best Practices. How does UTM tracking work? Key Parameters.

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Donor Database Management: A Quick Guide to Prospect Setup and Tracking

Qgiv

However, many organizations fail to properly track gift officer portfolios, gift officer actions and donor pipeline management within their donor database management. Standardization around portfolio tracking, donor interactions, documenting proposals, and next steps is critical to the health and sustainability of any fundraising program.

professionals

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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

This post describes actions you can take to implement the findings of Bloomerang’s 2023 Fundraising Planning and Climate Report. General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report.

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Build a Marketing Dream Team—Welcome AI

.orgSource

I definitely see AI playing a role in that space. Keyword research—Find relevant keywords and track their performance over time. Industry reports. Industry reports can provide you with insights into your industry, such as the latest trends, the competitive landscape, and the regulatory environment. Social media.

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4 things we learned about foundations and general operating support 

Candid

Funders don’t always track their GOS grants Survey respondents expressed difficulty in estimating the dollar amount for their general operating grants. Others were unable to provide even an estimate since they don’t track GOS grants. Several foundations reported that the COVID-19 pandemic inspired more general operating grants in 2021.

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3 Grassroots advocacy milestones to meet this month

EveryAction

Meeting these three milestones before the end of the month will get your grassroots team back on track just in time to launch your 2023 campaigns. Report #1: took one to three actions in the past six months. Report #2: took four or more actions in the past six months. Rest assured: it’s not too late to catch up!

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Don’t Fear Your Dirty Data

Association Analytics

Even without a complete data set (which is practically unattainable), you can still do things like send renewals, get event registrations, create membership reports and raise funds for your foundation. You definitely need billing data, but knowing your member’s fax number is likely less important. Probably not.

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