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The Value of Knowing Your Website’s Conversion Rate

Byte Technology

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Your conversion rate is the percentage of people who have completed your desired action. Website Conversions.

Rate 246
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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. This can be inspiring, but it is not always scalable and definitely not measurable. Metrics for outcomes should include all measures that reflect organizational performance.

Measure 88
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What actually happened: Apple Mail Privacy Protection

M+R

So what happened to open rates? Well, first of all, the definition changed. Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. With all these changes, are open rates still useful?

Mail 106
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Digital Marketing Plan For Nonprofits: The Definitive Guide (2017)

Nonprofits Source

Click Through Rate (CTR). Email Opt-In Rate. Once in the search analytics dashboard check the Clicks and CTR metrics and then filter by Pages. Digging a little deeper into the traffic metrics I found something interesting: 250,000, or 58% of all monthly traffic is organic search. Cost Per Impression (CPM).

Digital 111
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How to Start Your Data Analytics Journey

Association Analytics

Create a Data Task Force & Data Definitions. Set up meetings, meet regularly, and leverage your task force’s expertise to build a data infrastructure with definitions and consistent terms that are common language for everyone in your organization to understand. Your data needs to be good enough, not perfect.

Analytics 169
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Program Management Statistics: 12 Stats and How to Use Them

Get Fully Funded

By collecting essential metrics as part of your program management process, you’ll be able to use this information to: Identify program gaps and areas of need. Using predefined metrics can be incredibly valuable for determining how well your nonprofit has been meeting the needs of your constituents and where you can adjust for greater impact.

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Don’t Fear Your Dirty Data

Association Analytics

You definitely need billing data, but knowing your member’s fax number is likely less important. Keep monitoring the growth with metrics (for example, decreased number of duplicates, increase in completion rate of certain fields.). Create a glossary to track and communicate official terms and definitions.

Data 169