NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. You should set your own metric, based on your overall site traffic.

Rate 84

Rate Analytics Site Google 84

Nonprofit Tech for Good

APRIL 10, 2022

Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. There is a need for that on Twitter, but framing your Twitter story a little more on the positive side can definitely increase your engagement.

Twitter 349

Twitter Practice Social Media Nonprofit 349

Kindful

MARCH 25, 2021

How does donor data help with retention rates and relationship building? Whether it’s information taken from your online donation forms or metrics on past campaigns, your fundraising data can clue you into which supporters are likely to give and do wonders for your donor communication strategy. Email tools. Website traffic tool.

Communication 98

Communication Donor Data Guide 98

Bloomerang

NOVEMBER 10, 2023

Follow these steps to outline your organization’s definition of major gifts: Assess your previous largest donations to determine your major gift threshold. Cultivate by definition means that you’re leading up to something—and that something is a solicitation. Identify prospective major donors based on wealth and engagement metrics.

Gift 101

Gift Raise Guide Relationship 101

Connection Cafe

MAY 9, 2013

Fortunately for those new to peer-to-peer performance analytics, a readily available body of work has been developed on this topic. Efforts that improve these metrics often lead to growth in revenue and vitality of an event or event series. How Do I Use Metrics with My Event? Key Numbers in Peer-to-Peer Fundraising.

Analytics 40

Analytics Benchmark Fundraising Metrics 40

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 26, 2007

I'm prepping for tomorrow's Introduction to Analytics with Idealware and Laura Quinn. I just noticed via the Google Analytics blog and a tip in comment from one of my readers , Kaj -- there are some recent YouTube videos of Avinash Kaushik Google Analytics Evangelist presenting a seminar on Google Analytics.

Analytics 50

Analytics YouTube Google Video 50

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 1, 2012

.” The sense-making part is so important! And, one of the questions that keeps coming up is “How do we get our board or senior staff off their addiction to the wrong metrics, like views?” ” You have to show the connection between the metric and what matters! Asks so what?

Reddit 98

Reddit Data Time DC 98

AccelEvents

SEPTEMBER 1, 2021

Identify how useful your event technology will be and where it can save you money ( i.e., ticketing , integrated fundraising, sponsorship ideas, digitization for trade shows, analytics). Bring on Top-Rated Speakers, Presenters, or Keynote Speakers. Create an event hashtag and encourage presenters to promote it during the live event.

Marketing 105

Marketing Virtual Sponsor Social Media 105

Connection Cafe

MAY 11, 2020

See the Google For Nonprofits website for definitions of charity status. . There are also a few baseline success metrics that must be maintained. A few of those metrics include: . A 5% click-through rate (CTR) on your ads every month . To start taking advantage of this amazing opportunity, you’ll need to: .

Grant 43

Grant Google Adwords Nonprofit 43

Get Fully Funded

APRIL 20, 2021

You can definitely find a VA to do those. You can peruse the listings of hundreds of VAs, check out the types of services they offer, and see the ratings and reviews from previous employers. Some VAs charge as little as $5 an hour, but think twice before paying such a low rate. Word of mouth is usually best to find someone good.

Virtual 116

Virtual Work Calendar Nonprofit 116

Connection Cafe

AUGUST 28, 2018

This concept is rooted in one of our core fundamental purposes for using analytics: finding the common threads in data so that we are best able to predict future behavior. I believe that at any given point you should maintain a running analysis of fundraising metrics for a minimum of three, but ideally five consecutive years.

Giving 21

Giving Analysis Gift Analytics 21

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 17, 2011

Not all nonprofits are born with the spreadsheet gene. And it isn’t simply a technical problem that can be solved through training or purchasing analytics software. Data is focused on the metrics that are specific to social media channel. That is they make decisions based on meaningful data, rather than solely by gut.

Culture 115

Culture Data Measure Social Media 115

Nonprofit Tech for Good

JANUARY 10, 2022

Prior to the Google Grant application there are a few steps that must be completed first: Make sure you have Google Analytics set up on your website. Performance: The account must maintain a 5% click-through rate each month. You should set up the conversion in Google Analytics and import it into Google Ads. Use Ad Extensions.

Google 347

Google Grant Guide Nonprofit 347

Amy Sample Ward

JUNE 17, 2010

Metrics: From @rootwork: We’re a pretty small organization, with a small staff and budget, so I admit to not doing as much measurement as we should because of lack of time and staff resources. However I just found this great how-to on integrating Google Analytics on a Facebook Page, and hope to do that soon.

Community 132

Community Build Local Los Angeles 132

Achieve

JULY 2, 2019

While growing your social following is a great metric (and definitely a KPI I pay attention to), the truth is I’m way more concerned with engagement than how many followers an organization has. 416% Engagement Rate . See what I mean about engagement rate being more significant than followers?! Let’s take this post from.

Social Media 52

Social Media Media Hints Social 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

Streamline: The literal definition is to design in a form that offers the least resistance to fluid flow. Mapping Metrics to Social Media Strategy: This wiki will be retooled to go deeper in more specific metrics linked to strategy. Someone emailed me to complain that I didn't link to a definition of Twitter.

Goal 50

Goal ROI Wiki Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 28, 2007

If you're using Goolge Analytics goals, you've already thought through some of this. If you're already using Google Analytics, running some of the keyword reports will give you an idea of what keywords people are using to find your site. You'll get some bonus information if you have Google Analytics goals set up.

Adwords 69

Adwords Google Game Campaign 69

Qgiv

MAY 11, 2021

Nonprofits are expected to spend the entire $10,000 dollars each month, and there are performance-related metrics nonprofits must meet in order to continue receiving the grant (more on those later). Important KPIs for your account: CTR (click-thru-rate) is the average number of times a person viewed your ad and then clicked on it.

Google 52

Google Grant Rate Headline 52

DNL OmniMedia

OCTOBER 5, 2020

Develop an analytics strategy. Develop an analytics strategy early in the process of bringing your app online. Specifically, define the metrics that are most interesting and useful for your organization. You definitely don’t want your app launch to be overshadowed after all the hard work you’ve invested in it.

Effective 52

Effective Marketing Press Review 52

Connection Cafe

APRIL 19, 2012

So you don't actually have to celebrate me (although you can if you want) but definitely celebrate your most socially-engaged constituents. Reward the first person with the correct answer by promoting them as a "top fan" or "top follower.". Celebrate "Kent Gilliam Day!": Chances are they are also a volunteer and/or a donor.

Social Media 39

Social Media Ideas Media Social 39

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game.

Metrics 56

Metrics Social Media Media ROI 56

Nonprofits Source

JULY 27, 2017

To do this, start by analyzing your search analytics in Google Search Console. You’ll need to connect your search console with Google Analytics to collect and populate this data. Moz, in particular, has a 30-day no-risk trial that provides use of all their analytics tools. There are 6 areas to highlight including: Title.

Marketing 88

Marketing Strategy Online Chapter 88

Gyrus

AUGUST 3, 2016

As to not shroud this document with bias, I have taken the liberty of pulling the dictionary.com definition of a Learning Management System, which appears below: noun. That definition alone should help you get on the right track in relation to what your organization needs. Analytics and Metrics. Abbreviation: LMS.

Learning Management 69

Learning Management System Learning Management 69

Connection Cafe

JANUARY 13, 2021

Engagement can be measured through a number of metrics, including: Traffic volume over a given period, or how many users land on your pages. Bounce rate, or the number of users who immediately exit once they arrive. Dwell time, or how long those users engage with your site once they arrive. Use a clear CTA strategy across your site.

Design 28

Design Challenge Web Files 28

Nonprofits Source

JULY 27, 2017

To do this, start by analyzing your search analytics in Google Search Console. You’ll need to connect your search console with Google Analytics to collect and populate this data. Moz, in particular, has a 30-day no-risk trial that provides use of all their analytics tools. There are 6 areas to highlight including: Title.

Content 45

Content Examples Marketing Strategy 45