.orgSource

MARCH 6, 2023

Our goal was to provide a great forum for networking and meaningful conversations. We asked Nancy MacRae, MS, CEO of the Emergency Nurses Association , to help us frame this conversation by sharing her group’s commitment to that idea. Sharon is summarizing the notes from all the CoLAB conversations.

Associations 221

Associations Leadership Question Wisconsin 221

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. Are we fostering meaningful conversations with target audiences? Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

sgEngage

MARCH 15, 2024

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

Measure 88

Measure Help Analysis Metrics 88

Nonprofit Tech for Good

FEBRUARY 14, 2019

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. 1) Set up a conversion event and create a campaign. The very first step before you even open Ads Manager is to have your web developer set up a conversion event that’s triggered when someone makes a donation on your website.

Facebook 245

Facebook Fundraising ROI Virginia 245

Nonprofit Tech for Good

JANUARY 16, 2022

Imagine what your organization could accomplish in 2022 if you began each initiative with clean, streamlined donor records that record donations from your online forms and update automatically , an arsenal of canned reports to track key metrics, and a solid plan to prioritize each donor segment individually. About the Author.

Strategy 278

Strategy Fundraising Social Media Nonprofit 278

M+R

APRIL 16, 2024

It’s not accurate to compare UA pageview data to GA4 pageview data since the metric logic has also changed. This allows us to look at Giving Tuesday and Year End trends across participating organizations. This year we aren’t reporting on YOY comparison metrics, for all the same reasons we’ve mentioned (UA to GA4 changes!).

Benchmark 40

Benchmark Analytics Google Comparison 40

.orgSource

APRIL 25, 2023

Even with the threat of recession on the horizon, these statistics indicate that the Great Resignation does not appear to be a passing trend. Before adding talent, have a thoughtful conversation. When a manager wants to add talent, have a thoughtful conversation,” Sarah advised. According to a survey by LinkedIn, 61% of U.S.

Application 221

Application Statistics Culture Job 221

Care2

OCTOBER 15, 2013

That’s why you need to change the way you measure social media and declare a war on vanity metrics. For example, the only real way to measure sentiment and how people are feeling about your campaigns, your content, your work, and your impact is to analyze the conversations yourself. Social Networking Trends Web 2.0'

Metrics 77

Metrics Social Media Media Social 77

Nimble AMS

MARCH 25, 2022

Research from Community Brands consistently shows that members place high value on networking and staying up to date on industry news, trends, and regulations. Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement.

Community 134

Community Online Strategy Guidelines 134

sgEngage

SEPTEMBER 28, 2021

Are there 2020 trends that we will continue to see in 2022? increase in email conversion rate. This trend is unlikely to change. Let’s translate these trends into tactics. Hopefully we will never repeat 2020. So, the real question is: what will online fundraising look like moving forward? Boost Email Engagement.

Online 92

Online Fundraising Benchmark Adwords 92

Global Giving

DECEMBER 19, 2018

I suspect that this constant growth and change will continue in 2019 and include some important trends. Excellent data tools will continue to get cheaper and easier to use… This trend has been going strong for a while now, particularly as more and more of the data landscape has shifted to using open source tools.

Trend 52

Trend Track Data Organization 52

EveryAction

JULY 12, 2023

Digital ads have had an interesting few years in the nonprofit world: despite conversations among digital thought leaders about the effect Apple’s iOS 14 and 14.5

Channel 224

Channel Work Fundraising Movie 224

Connection Cafe

APRIL 26, 2018

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. What’s Next?

Education 23

Education Trend Conversation Giving 23

Allegiance Group

OCTOBER 16, 2023

A great listener An experienced fundraiser Excells at setting and tracking metrics/ goals So, while your personal preferences may vary, the top qualities of a major gifts officer are pretty consistent. How do you stay up-to-date with best practices and trends in major donor fundraising, and how do you integrate new ideas into your work?

Gift 52

Gift Interview Question Articulate 52

Nonprofit Tech for Good

APRIL 10, 2022

It’s OK to not include links in conversational tweets and replies, but even then sharing links to resources or call-to-actions (CTAs) is often appropriate and useful, especially in Twitter Threads. There are rage tweeters and arrogant trolls that occasionally trend to the top. Schedule tweets in advance. Twitter can be mean.

Twitter 356

Twitter Practice Social Media Nonprofit 356

Kindful

NOVEMBER 22, 2021

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

Results 62

Results Action Metrics Rate 62

Qgiv

OCTOBER 21, 2021

These same metrics are important to track during crises to effectively determine which indicators can signal alarm. Reports generated around donor engagement can measure campaign involvement, giving history, and other trends that can help guide your strategic processes. Which campaign strategies generate the most donations?

Data 69

Data Metrics Nonprofit Analysis 69

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. boost in their conversion rates.

Benchmark 62

Benchmark Digital Trend Report 62

Qgiv

APRIL 9, 2024

This post features a video of animals available for adoption and encourages people with matching names to come and adopt, providing a conversation starter for community members in the comments! Understanding the metrics behind social media is key to evaluating the success of your social media and help you fine-tune your approach as you go.

Social Media 52

Social Media Media Guide Social 52

Pamela Grow

OCTOBER 30, 2023

To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Before you begin any project involving data analysis, start by clearly outlining your goal so you know which metrics to analyze. Understand donors’ giving behaviors. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

DNL OmniMedia

MAY 25, 2022

Data Analytics for Nonprofits: 13 Key Nonprofit Metrics. The ultimate goal is to uncover trends, understand performance, and discover useful next actions to help nonprofits achieve their fundraising and donor stewardship goals. Predictive Analytics: This is the practice of using trends from past data to anticipate future outcomes.

Analytics 52

Analytics Org Adwords Metrics 52

Neon CRM

MAY 22, 2023

Encourage Two-Way Communication Much of nonprofit email marketing would be considered a one-sided conversation. Track and Analyze Matching Gift Email Metrics However you choose to send your matching gift emails, it’s important that you take the time and effort to enable performance metric reporting.

Gift 97

Gift Results email Metrics 97

sgEngage

SEPTEMBER 5, 2023

That makes you a vital part of any change management conversation, but you may not always be asked to the table. Consultant and nonprofit CFO Stephanie Skryzowski will guide you through effective strategies to help your leadership and board actually grasp your financial metrics.

Blackbaud 79

Blackbaud Chart Denver Nonprofit 79

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 16, 2009

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. I think engagement metrics are far more useful for evaluating reader interest.

Metrics 81

Metrics Social Media Strategy RSS 81

sgEngage

MARCH 13, 2024

Conversely, walks/5Ks with registration fees declined year over year in total number, participation, and revenue. This metric is one to watch for the future. This could have been driven by uncertainty in 2021-2022 about cancellation of events due to COVID-19 surges.

Blackbaud 76

Blackbaud Report Fundraising Benchmark 76

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. The industry report identifies the trends (see the Blackbaud Index ) which are used to inform the health of your online program, not overall constituent engagement. Email Marketing Interactive Online Fundraising'

Rate 139

Rate San Diego Open Benchmark 139

Classy

JULY 28, 2021

Our latest report, The State of Modern Philanthropy 2021 , elevated data trends from over 4,800 nonprofits to consider when establishing a modern donation experience. Look for trends among the following: Outreach strategies you used on those days. See What’s New In Fundraising. What time of year it was.

Experiment 93

Experiment Donation Ideas Create 93

Qgiv

APRIL 21, 2023

Development officers, executive directors, event planners, consultants, and emerging leaders came together to discuss fundraising trends, donor retention, DEI (diverse, equitable, and inclusive workplace) strategies, and so much more. Implement procedures to asess metrics. It’s a conversation. Be intimate with your data.

Social Media 52

Social Media Trend Storyboard Montana 52

Forum One

APRIL 20, 2010

So you're tracking your web analytics, and your metrics are going up in all categories. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. Tags: Influence Performance Measurement Tips & Trends. percent clicked on a link.

Metrics 53

Metrics Measure Web Convio 53

DipJar

SEPTEMBER 12, 2022

Overlooking important trends. This small touch of personalization builds rapport and loyalty to your organization, increasing engagement and the likelihood of conversion. Overlooking important trends. Then, assess relevant metrics to see which types of content receive the most engagement. Targeting the wrong audience.

Marketing 52

Marketing Social Media Nonprofit Integration 52

Bloomerang

NOVEMBER 10, 2023

Look at each supporter’s giving history and identify trends. In the nonprofit world, we can expect something similar, which is why we recommend trying to reach out to a potential donor eight times to get a conversation. Write them a letter to show further appreciation for their support and invite them to have another conversation.

Gift 97

Gift Raise Guide Relationship 97

Neon CRM

AUGUST 24, 2023

Trends Reports First, let’s look at reports that focus on large scale trends impacting the entire sector. Let’s take three different trends reports and outline how to use them to optimize your fundraising strategy. FEP provides a consistent reference point for nonprofits on what is the sector average.

Hype 52

Hype Research Marketing Benchmark 52

Allegiance Group

APRIL 15, 2024

Were there any patterns or trends in their behaviors (e.g., Craft a conversion journey. When the entire donor journey is addressed in your plan, conversion rates for donor acquisition are much stronger. Conversely, amplify the strategies or messages that lead to the most conversions. the timing of their donation)?

Fund 52

Fund Donor Strategy Search 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

.    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "     Reader engagement consists of metrics for: Conversation (commenting). We also check for metrics for existing posts for a set length of time. (We've

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Whole Whale

SEPTEMBER 3, 2021

Audit your email account to get an understanding of your average open rates currently, and dive into the data to gather trends from your high and low performers. Opens aren’t the only metric for A/B testing —testing for clicks and conversions lets your audience tell you which content inspires them the most.

email 104

email Marketing Test Mail 104

EveryAction

JUNE 8, 2023

Welcome to another installment of Thursday Thoughts, a dedicated space for our friends in nonprofit sector leadership to reflect on reports, statistics, and other trends—because when our community shares knowledge, we can all do more good.  Check out our last installment here! Learn more at MESG.marketing ! Learn more at Facturly.com !

Advocacy 143

Advocacy Local Audience Poll 143

Candid

FEBRUARY 9, 2023

i While the survey focuses on salary rather than total compensation (which is a more holistic way to look at the full take-home differences), it provides a helpful metric to use as a baseline. In 2022, 1,003 grantmakers participated in the survey.

Ratio 105

Ratio Survey Sample Report 105