5 Metrics Fundraisers Need to Know to Retain Their Donors

Connection Cafe

That’s why we put together a list of the five essential metrics you need to know, as a fundraiser, to achieve higher retention rates. Tracking these metrics will help you keep a pulse on the current engagement of your donors so you know which efforts are working and which ones need to be increased or modified. The 5 retention metrics fundraisers should know are: Donor Attrition Rate.

DIY Community Engagement Metrics

Amy Sample Ward

DIY Community Engagement Metrics. Metrics Tracking. >> Internal reporting: Weekly metrics for various platforms •Add metrics as you go. Monthly reporting of trends and insights. community presentation resources content diy example howto metrics strategy templates webinarI had a lot of fun yesterday giving a webinar for the Nonprofit Webinar series ; it was a whole hour discussing community engagement!


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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. Neither of these commonly cited metrics matter, however, if an email doesn't ever reach a supporter's inbox to begin with.

Kiss Vanity Metrics Goodbye


During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. And remember the best analytics is the human brain - meaning you are going to have to spend time analyzing and documenting metrics yourself. Social Networking Trends Web 2.0

5 Sustainability Trends to Watch Out for in 2021

Nonprofit Marketing Insights by GlobalOwls

5 Sustainability Trends to Watch Out for in 2021. Do you know what sustainability trends you should look out for? As with any other type of business, a nonprofit organization is subject to trends within that sector. And, like all other industries, these trends constantly change.

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Even though online revenue grew last year and the year before, every individual email metric declined.

Content Metrics You Should Track


Here’s some great content metrics that strategist Jay Baer highlighted on his blog (thanks for the recommendation Beth Kanter ) which nonprofits can utilize. Some call social media shares vanity metrics because they have turned into such a popularity contest. However, it’s still worth looking at these metrics to see how people are sharing your content. Online Advocacy Online Fundraising Online Marketing Social Networking Trends

Getting Advancement into Gear: A Conversation on Higher Education Charitable Giving Trends

Connection Cafe

I recently had the privilege of hosting a panel discussion with Sue Cunningham, President of Council for Advancement and Support of Education (CASE) and James Wiley, Principal Analyst for Technology at Eduventures, about 2017 charitable giving performance and trends for higher education. In this engaging webinar , Sue and James provided their unique perspectives on the reasons driving these new trends around online giving, #GivingTuesday, and more.

What We Learned About Digital Engagement from the 2019 M+R Benchmarks Report


Every year, nonprofit consultants M+R release their annual Benchmarks report , which provides an overview of digital trends in the sector. The report explains, “After years and years of steadily increasing online revenue, including record-breaking 2016 and 2017 gains for many nonprofits, suddenly that trend line flattened out. Nonprofits were simply unable to maintain that momentum, and we have returned to a “normal” growth trend line.”

Nonprofit Communication Trends to Expect in 2015


According to the 2015 Nonprofit Communications Trends Report , by NonprofitMarketingGuide.com, nonprofits are becoming more confident and more intentional about reaching out to target audiences, raising money, and retaining donors through engagement. Here''s some more trends you can expect in 2015: Email Marketing Metrics Online Fundraising

Higher Ed Trends and Learnings from the Experts at bbcon 2019

Connection Cafe

Industry Research & Trends . Fred Weiss shared an in-depth analysis on the latest trends facing higher education advancement , alumni engagement metrics, and CASE’s 2018 Voluntary Support of Education (VSE) Survey. Key findings from CASE’s 2018 VSE Survey include: . With trends changing in deployment models and institutions supporting a more diverse technical ecosystem than ever before, a sound technology strategy is essential.

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The New War on Social Media Vanity Metrics


That’s why you need to change the way you measure social media and declare a war on vanity metrics. Here are more meaningful metrics to focus on that I''ve written about here on Frogloop. These are the metrics that should resonate with senior leadership a lot more, because ultimately you are showing them a return on investment that is equal to your organization’s actual impact. Social Networking Trends Web 2.0

Facebook Metrics Nonprofits Need to Know


Social Networking Trends Web 2.0If you are a social media data junky, then you are in luck because M&R and NTEN recently analyzed Facebook statistics for the 40 organizations surveyed in their 2011 eNonprofit Benchmarks Study. They categorized organizations as small, medium, or large, based on the number of fans their pages have, and also looked at groups by sector.

8 Trends That Are Reshaping Nonprofit Accounting

Connection Cafe

We sat down with some of the top nonprofit accountants to talk about emerging trends that you can use at your organization to help you stay ahead. Non-financial metrics that support quantitative data are becoming a common part of financial reporting. Nonprofit Management Budgeting financial management fund accounting Nonprofit Trends reportingWe know behind the scenes you’re working on tight timelines, strict budgets, and the growing needs of your constituents and community.

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3 Mobile Trends on the Horizon for Nonprofits

Connection Cafe

Here are a few mobile trends that will begin to impact nonprofits : Mobile SEO. It’s soon going to become even more important for nonprofits to track these baseline metrics. 15% of all internet traffic in May came from mobile devices (up from 10% the previous year). It’s predicted to be 30% of all traffic by the end of next year. Nonprofits have begun to adapt, with many planning/creating mobile-optimized websites. What else should they be aware of?

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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. The Facebook Insights tool lets you see trends Fan acquisition and subscription. Here are some metrics that I use to harvest insights on those questions. I'd love to see a drill down of the M&R Benchmarks and Sysomos metrics for just the nonprofit Fan Pages (vetted to ensure they are nonprofits). Tags: facebook metrics

Three Social Media Metrics Every Nonprofit Should Track


Are you measuring the right social media metrics or do you have your head in the sand? So what type of metrics are non-profits tracking to determine if they are achieving their objectives? One metric I track on our Blog is RSS or eMail subscribers. Online Fundraising Online Marketing Social Networking Trends Web 2.0Think about that for a minute or so. The answer matters. Oh, and don’t worry if you answered yes. I’ve done it. We all do at some point.

Social Media ROI: The Metrics and Strategies


Beth and Lauren discussed both strategy and tools, tips and metrics, leaving little ground uncovered. Social Networking Trends Web 2.0Last week I had the pleasure of attending the Women Who Tech TelSummit. One of the most anticipated sessions (for me and I'm sure I'm not alone) was this session with Beth Kanter, blogger and Zoetica Media and Lauren Varga, Radian6 and moderated by Roz Lemieux of Fission Strategy.

Connecting Metrics to Action.

Beth's Blog: How Nonprofits Can Use Social Media

If anything, that's the most important thing about social media metrics or for any metrics. Metrics in context connected to action - whether to improve a program already underway or evaluate impact. It was interesting to see how people were much more interested in how the metrics were computed on various software programs versus connecting the metric action. I'm more interested right now in applying the metrics to program improvement.

The Best Trends and Lists of 2012


One of my favorite parts about starting a new year is reviewing all of the top 10 (or in some cases the top 133) lists and trends. Don’t worry though, we have taken care of the heavy lifting at Frogloop and summarized our favorite “best of” lists that highlights strategists favorite trends and strategies from 2012. Avi breaks the post down into important categories such as fundraising, staffing, and metrics.

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Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics

Givinga Blog

Both the three Cs and the three Ps are influenced by corporate philanthropy, a trend that will escalate in 2019 as workplace giving becomes an even more important business driver. That’s led to nearly three-quarters of companies saying that the most important way to improve impact measurement is to measure ROI metrics that affect brand, consumers, and employees 10. The post Corporate Philanthropy as a Business Driver: 2019 Trends and Tactics appeared first on Givinga Blog.

Top 10 Fundraising Trends and Predictions for 2016


What are the trends that are going to impact your nonprofit in 2016? Top 10 Fundraising Trends and Predictions for 2016. Educating their leadership and board members in this important new metric. The trends are undeniable. See Kivi’s Nonprofit Communications Trends Report. This trend is gathering strength. Over and over, donors are looking for performance metrics. nonprofit trends

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Web Metrics: How Do You Measure Up?


So you're tracking your web analytics, and your metrics are going up in all categories. Reports like this are great for organizations to determine if their increases in different web metrics are comparable or better/worse than others'. Tags: Influence Performance Measurement Tips & Trends Great! But have you ever wondered how you compare to other organizations?

Unpacking Engagement Metrics for the Nonprofit Blog

Beth's Blog: How Nonprofits Can Use Social Media

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   "   I've been trying think through a benchmarking process that would identify metrics to track, how to track, and how to reflect on the data to make improvements in your blog.   Reader engagement consists of metrics for: Conversation (commenting).

Association TRENDS Social Media Report and Rankings 2012


The wide, global comparison across hundreds of associations that Association TRENDS is now offering in their new Association Social Media Report 2012: Adoption and Activity Levels, Rankings and Best Practices. And it’s worth the money to see 330 associations’ activity metrics on Facebook, Twitter, and YouTube. We chatted with Qrisp and TRENDS, and laid out the pros and cons like this: PRO: So glad that there are so many associations compared here.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


This is an important trend to note because over the past few years, the open rates were declining. Marketing Research Mobile Nonprofit Benchmark Studies Online Advocacy Online Fundraising Online Marketing Technology TrendsThe 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011.

eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


E-newsletters Nonprofit Benchmark Studies Online Advocacy Online Fundraising Social Networking Trends Web 2.0Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Are enewsletters still worth your organization’s time? Are nonprofits experimenting with mobile more?

Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. On a listserv the other day, Laura Quinn at Idealware asked if "Visit" or "Click" data on Feedburner were useful metrics to track to assess reader interest in your blog content. You should be looking at monthly trends over time.

What are the best metrics to use to measure ROI and improve your blog's content?

Beth's Blog: How Nonprofits Can Use Social Media

Figuring out the Return on Investment for your blog can't be done with a single metric. I look at several metrics proposed by Avinash Kaushik These include author contribution, audience growth, conversation rate, and authority Then I look at the amount of time in my work flow and reflect on productivity. It takes your RSS feed and applies engagement metrics, analyzing the types and frequency of an audience's interaction with your content.

5 Troubling Nonprofit Statistics | Nonprofit Trends with Steve.

NonProfit Trends

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking 5 Troubling Nonprofit Statistics Posted by Steve MacLaughlin on October 28th, 2010 I spend a lot of time looking at metrics and benchmarks from across the nonprofit sector. As often as possible I try to talk about positive trends that are happening. The Target Analytics donorCentrics Index of National Fundraising Performance for 2009 reported this trend.

Interview with a CRM Expert: Business Intelligence

Connection Cafe

CRM Emerging Trends Metrics & Measurement Planning Selection Analytics business intelligence fundraising strategy I’m so excited to kick off my “Interview with a CRM Expert Series” and particularly pumped that we get to start with one of my favorite topics: BI, a.k.a. Business Intelligence. The CRM Expert Series will cover a range of white hot CRM topics, best practices and tips that help you with your CRM strategy across the board.

5 Facts About Online Average Gift Size

Connection Cafe

I used to believe that online average gift size was a vanity metric. It made for interesting tweets and blog post headlines about online giving trends, but it wasn’t very useful. Over time I’ve learned to love the online average gift size metric. There are some interesting and insightful trends when you really dig into the data. For many years now this trend has held up when analyzing online giving. How are you trending?

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What Previous Crises Can Teach Us About Navigating the Current Fundraising Environment

Connection Cafe

The world is going to face economic challenges and there are various key metrics to monitor as this happens. Monitor your metrics – just as an organization has donor trend analysis in the past, there have always been events that cause big swings from year to year, whether it be an emergency for the international relief sector or an election for an advocacy organization. These events can cause a metric like retention or new donor acquisition to swing up and down.

Is social media helping you meet your mission? It can!

Amy Sample Ward

I was presenting on the way we can identify metrics in social media that help us reach our mission and how to use those metrics strategically. I have done a few webinars and presentations about social media tracking and metrics and frequently used the phrase “actionable data.” And the last part, identifying your metrics to track and really tracking it! socialmedia strategy data diy metrics presentation webinar

Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm doing a session at Boston podcamp called the Social Media Metrics/ROI Game. So when I heard that one of the leading subject matter experts on social media metrics - Jeremiah Owyang - was the guest of honor at a local social media networking event , I decided to go. So, here's the session description: Social Media Metrics/ROI Game. Standardized metrics for measuring the ROI of social media strategies are a moving target. What is the trend? Metrics.

Acumen Fund's Tool for Tracking Metrics and Performance

Tech Soup Blog

Reporting and metrics are important sources of information for nonprofits and the foundations that support them, by making data available about who is benefiting from their work in the social sector. VentureBeat, a blog on news and trends in the venture capital sector, blogged about Acumen Fund's project on a metrics tool for social enteprises and nonprofits.

Great reads from around the web on January 24th

Amy Sample Ward

roundup 2012 book bookmarks casestudies csr email giving list metrics nptech nten philanthropy planning postalicious products research resources review roi strategicplanning strategy trendsI come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of January 24th).

5 Questions: Online Fundraising Benchmarks and Metrics


Session: Online Fundraising Benchmarks and Metrics. What's the most important trend in nonprofit technology for 2010? And making strategic decisions is easier when you have trends to use for guidance. Note: As we prepare for the 2010 Nonprofit Technology Conference , we wanted share a wee bit of the wisdom our speakers will be serving up, so as not to overwhelm you when you get to Atlanta. We're asking them all to share their answers to five very important questions.

Put a Fitbit on Your Event Fundraiser

Connection Cafe

So I broke down and purchased a FitBit and as a metrics geek, I have to say I love it! So why not think of your event metrics as your own personal P2P FitBit? Whether you are monitoring your event progress week to week until you reach the big day or you are reviewing your results, your fundraising event success depends on monitoring your metrics such as participant solicitation activity, average gift, as well as your middle to outlying fundraisers.

50 Fascinating Nonprofit Statistics

Connection Cafe

Nonprofit statistics covering fundraising, charitable giving, online giving, social media, mobile, donor retention, email marketing, stewardship, donor research, charitable organizations, donor trends, direct mail, giving, and other key not-for-profit charitable giving metrics and benchmarks. Research & Trends charitable giving Donation Forms donor retention email lists eMail marketing fundraising Multichannel nonprofit not-for-profit online giving Social Media stewardship

What Does Your Digital Strategy Look Like?


Marketing Research Metrics Nonprofit Trends Each organization has a unique approach to how they how they fund their digital strategy, build digital teams, and set their digital strategy goals. We want to know about it! Care2 has partnered with hjc and NTEN to get your input to create the 2015 Digital Strategy Outlook Survey, which will be released in January. Please take 10 minutes to share your insight with us.

Is Your Nonprofit Spending Enough Money On Digital?


Marketing Research Metrics Mobile Nonprofit Benchmark Studies Online Advocacy Online Fundraising Trends nptech Is your nonprofit investing the right amount of money, resources, and strategy into digital? Probably not. Heck, even the NYT admitted in a leaked report that they are struggling with their digital strategy.

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Power 2020 Higher Ed Planning with these bbcon Insights

Connection Cafe

Over 3 ,000 attendees , with almost 1,000 representing higher education institutions, convened to share the latest trends and innovations.? . This year we were also delighted to host more than 150 higher ed leaders for our first-ever Higher Education Executive Summit, bringing together executives and key decision makers to focus on the latest trends, challenges, research, and ideas in the industry. Last month?we?concluded? concluded? bbcon?