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How to Run Facebook Fundraising Ads: 5 Simple Steps

Nonprofit Tech for Good

Brent Merritt is a digital strategy consultant at Metric Communications and blogger at The Caliper. The key, though, is doing it in a way that delivers maximum ROI. 1) Set up a conversion event and create a campaign. Select “Conversions” as your marketing objective, name the campaign, then continue on to plan your ad sets.

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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

If you are not sure which metrics are essential or how to convert your data into something stakeholders can grasp and absorb, start simply by setting clear goals. Learn more: Using Data to Make Annual Giving Work for You Measuring Outcomes Outcome metrics are powerful, necessary tools for demonstrating transparency and accountability.

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From TechPresident: Facebook Haggadah: A Case Study in Viral ROI

Amy Sample Ward

Sifry , the co-founder of Personal Democracy Forum, took a closer look at ROI for Facebook apps in his piece last week Facebook Haggadah: A Case Study in Viral ROI (Is This App Different From All Other Apps?) But he’s disappointed in his conversion rate. Tags: otherblogs roi facebook metrics. Should he be?

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Top Interview Questions For Hiring a Major Gifts Officer

Allegiance Group

A great listener An experienced fundraiser Excells at setting and tracking metrics/ goals So, while your personal preferences may vary, the top qualities of a major gifts officer are pretty consistent. How do you stay up-to-date with best practices and trends in major donor fundraising, and how do you integrate new ideas into your work?

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Actionable Insights Hidden In Your Acquisition Results

Kindful

When it comes to acquisition, we all know that metrics matter. However, most nonprofits don’t know which metrics to look at —or what to do with that information once they have it. . This is especially true if you aren’t sure which numbers or metrics you should review. I recommend looking at three key metrics. .

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12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report

Everyaction

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community.

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Why Your Nonprofit Should Invest in Video As Part Its Communications Strategy

Beth's Blog: How Nonprofits Can Use Social Media

And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. And so it continues to surprise me that nonprofits invest far too little in video content, as if they are somehow exempt from this general trend.

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