M+R

FEBRUARY 5, 2021

We’ve found that highly tailored content targeted at your most valuable donors can have a big impact. One hot take: We did an informal survey of several groups, and while we found that most are not yet using peer-to-peer texting to reach their mid-level donors, the handful of organizations who are doing so are getting GREAT results.

America 105

America Digital Audience Channel 105

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 7, 2014

I’m preparing for a webinar and with any training I begin the instructional design with surveying participants to understand their level, learning goals, and attitudes about the subject matter. Billboard’s audience, presumably, is passionate about songs and lyrics given it is the source for music charts, news, and events.

Social Media 101

Social Media Headline Media Social 101

Forum One

DECEMBER 11, 2010

So, you have decided you need a tool for collaboration or content management. Below I discuss some adoption strategies that you should consider if you plan to launch a collaborative platform or content management system. Hire a Community/Content Manager! Every collaboration or content management site needs one.

Adopt 58

Adopt Collaboration Content System 58

Connection Cafe

AUGUST 9, 2013

Corporate email programs have focused on delivering value—they test offers, messaging and more. They send relevant content based on subscriber interests, preferences and actions. A 2011 Gleanster survey found their most important value drivers were: Testing and measuring everything. Building in targeting capabilities.

email 48

email Campaign Test Benchmark 48

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

The people that we have, we want them to be there because they care about what we have to say and take action – and measure those results with metrics that mean something to us …” Here’s the spreadsheet of small number of nonprofits who took this quick survey reporting number of likes and “People Talking About.”

Metrics 112

Metrics Facebook People Measure 112

NonProfit Hub

DECEMBER 3, 2020

While this year has definitely been different, it might spell good news for nonprofits. According to a survey conducted by Fidelity Charitable, 25% of donors plan to increase their donations this year. Make sure to provide links to the donation portal in every piece of content you put out! Think of when you were truly tested.

Campaign 53

Campaign Tips Giving Goal 53

Connection Cafe

SEPTEMBER 17, 2013

Card sorts are a form of usability testing that help us understand how users group and label content. Simply put, it’s a matter of creating a “card” for each piece of content you plan to offer on your website and asking folks to stack the cards into groups and then apply a label to each group. Methodology. In-Person or Remote?

Design 36

Design Process Web Test 36

Nonprofit Tech for Good

NOVEMBER 3, 2023

The good news is the majority of email marketing platforms allow personalization out of the box. Try testing out CTAs driving to content that includes an ask instead of just asking in the initial email. You can do this with a survey that makes this question optional. Do donation appeals work better on Monday or Thursday?

Personal 321

Personal email Strategy Nonprofit 321

Connection Cafe

SEPTEMBER 9, 2019

Email service providers began worrying that the volume of messages would drive people away from email and started prioritizing email delivery for organizations that sent content that was read, clicked and forwarded. Tell-a-Friend Campaigns: Your existing supporters are one of the best sources for recruiting new supporters.

email 36

email Build Articulate Campaign 36

Gyrus

APRIL 5, 2018

What sort of content are the learners expecting? An analysis through an in-depth survey accompanied by a few short one-on-one interviews with the projected user base and decision makers within the organization can aid tremendously. Other than different software, it is very important to know how your learners will access the content.

Analysis 40

Analysis System Environment Learning Management 40

Qgiv

SEPTEMBER 14, 2021

Team up with local news. Many local news organizations like to host an annual food or gift drive around the holidays. Try partnering with your local news station to increase the reach of your campaign. Plus, you’ll get free publicity for your campaign and tap into a whole new group of supporters—the news station’s audience.

Campaign 98

Campaign Ideas Giving Tips 98

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 8, 2013

” Chelsea took a photo with her Smartphone and posted it on the Reddit, a community aggregation site where content is ranked and rated. He described two types of online behaviors – content creators and curators. ” He went into details about how people consume or share content via mobile phones vs tablets.

Social Media 114

Social Media Digital Mobile Trend 114

Care2

JANUARY 7, 2015

It''s no secret that Facebook manipulates its algorithm to favor the content users see, but Facebook has changed its algorithm so much that Facebook pages now only reach 2% of their followers. To appease users, Facebook decided to downgrade their chances of showing up in the news feed.

Facebook 28

Facebook Studies Time North America 28

Bloomerang

AUGUST 5, 2021

The good news is that this is not a problem because open rates are fool’s gold. What it does mean is that you need to review your email content, fundraising, and marketing strategy. . Analyze your email data and determine whether your content is mobilizing people to take action. Open rates are helpful with A/B testing.

email 132

email Change gMail Rate 132

Nonprofits Source

JANUARY 11, 2024

If your website has a low engagement rate, then either your content or design likely isn’t engaging or relevant enough to keep users around. How to Fix This Website Issue Alter your content strategy. Perhaps your nonprofit produces blog content once a month. Survey your supporters. Archive old content.

Websites 64

Websites Rate Nonprofit Mobile 64

Media Cause

APRIL 13, 2023

TikTok has been in the news a lot lately—for a variety of reasons. Video content will continue to be popular, regardless of which platform it lives on. Most people, on a daily basis, consume content across multiple social channels, so it’s likely that if TikTok goes away, users will simply spend more time on another platform.

Digital 94

Digital Marketing Strategy Social Media 94

Care2

JANUARY 15, 2009

How are standard links at the top (such as Tell A Friend) and content areas (such as a Letter From The Editor area) performing? Survey Your List: Ask your subscribers which subject areas they are interested in reading about. 60) Search « What Makes A Campaign Go Viral? The top area of any e-newsletter is prime real estate.

Newsletter 51

Newsletter Social Media Advocacy Tips 51

Neon CRM

MAY 18, 2023

But one way that you can help your message get heard above the din is by appearing in local news. Instead, send them a donor survey soon after they’ve submitted their gift. Split Test Subject Lines Your subject lines are the first thing that donors see when they receive your emails. You won’t know until you test!

Raise 98

Raise Strategy Help Fundraising 98

Kindful

MARCH 16, 2021

How you can use it: JotForm provides you with the tools to improve the experience of your donors and volunteers with signups, registrations, and surveys. What it does: You may know Mailchimp as one of the best email marketing providers for nonprofits, but Mailchimp also has other marketing features like CRM, website building, and A/B testing.

Software 52

Software Free Paypal Google 52

Beth's Blog: How Nonprofits Can Use Social Media

JULY 14, 2009

First of of all, there is the the appearance of a new and way-out idea that violates the status quo – such as say Local Food – the 100 mile diet. The idea itself is tested by the immune system of the wider community. A Tweet this week on Iran and on the conventional news coverage there. Demonstrating the capabilities.

Story 79

Story Action Model Adopt 79

Care2

SEPTEMBER 18, 2007

Talk about your content, or your archives. After testing this over a number of months, she said the two most important factors to a high performing welcome message was that its sent as soon as possible and that its an action. Has anyone tried/tested this strategy? 60) Search « A great read about e-mail fundraising.

Social Media 28

Social Media Advocacy Case Study Online 28

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2007

It didn't take too long before we dogs (a lab no less) has appeared on a nonprofit app called Managing News. The HighTouch Blog points to a survey from 160Characters detailing how quickly people expect responses from various forms of communication. What is mobile content and to create it - found out here. Green Technology.

Nptech 50

Nptech Technorati Fundraising Widget 50

Neon CRM

MAY 31, 2023

Your nonprofit can use a variety of tools and techniques to track donors’ progress through the donor journey, including donor management software , surveys, and analytics. By sharing success stories, program updates, and other news, you can keep donors engaged and informed about the impact of their contributions.

Management 52

Management Donor Guide Retention 52

Qgiv

NOVEMBER 10, 2022

And how do you ensure that your strategy stands the test of time? When crafting your social media content, aim to answer one or both of these questions in the majority of your posts. Software Advice surveyed a random sample of 2,833 U.S. Software Advice surveyed a random sample of 2,833 U.S. billion in 2015.

Social Media 52

Social Media Strategy Media Tips 52

Bloomerang

JANUARY 7, 2022

Test all Software Beforehand. Do survey results from Giving Tuesday donors yield the same level of allegiance to your organization? Including Giving Tuesday in the subject line immediately shows supporters what the rest of the content will be about. . Define Giving Tuesday in the message content. Start Planning Early.

Campaign 100

Campaign Ideas Giving Tips 100

M+R

JANUARY 31, 2023

We surveyed our nonprofit clients to dig into the trending hits and surprise breakout stars when it came to 2022’s year-end fundraising playlist, with detailed results from 21 organizations. 71% of the nonprofits surveyed saw a small decline in year-over-year revenue, and 60% saw a decline in the number of gifts. Invest in SMS.

Fundraising 104

Fundraising Gift Digital Trend 104

Museum 2.0

SEPTEMBER 18, 2013

We know from research that people like to engage with content in different ways, and many museums tout the fact that they offer multi-faceted learning experiences. There''s a worry, mostly on the part of content experts and brand managers, that their voices won''t be as dominant as they once were when visitors are invited to participate.

Museum 45

Museum Question Participatory Evaluation 45

Neon CRM

DECEMBER 12, 2023

Here’s some good news: Any online fundraising platform you use to create your donation form should allow you to add brand elements to your page! If you want to collect additional information about your donors, try sending them a survey to learn about things like their motivations, communications preferences, and backgrounds.

Practice 52

Practice Donation Raise Info 52

Qgiv

DECEMBER 14, 2021

If you want to collect additional information about your supporters, try including a link to a survey on your confirmation page and in your automated receipt. I’d like to receive news and updates about this organization” next to one of those opt-in boxes. Try running an A/B test ! Saying something like, “Yes!

Donation 105

Donation Tips Create Rate 105

Museum 2.0

APRIL 25, 2011

We know from research that people like to engage with content in different ways, and many museums tout the fact that they offer multi-faceted learning experiences. There's a worry, mostly on the part of content experts and brand managers, that their voices won't be as dominant as they once were when visitors are invited to participate.

Question 49

Question Participatory Museum Evaluation 49

Beth's Blog: How Nonprofits Can Use Social Media

JULY 11, 2018

Pew surveyed 1,150 experts in a non-scientific canvassing. We’ll see more YouTube and Twitch stars testing the thresholds of what their audiences are willing to watch, which means ever more salacious, incendiary content, disturbing images and dangerous behaviors. But the good news is that these scenarios haven’t happened yet.

Life 86

Life Digital Research Report 86

Bloomerang

AUGUST 28, 2021

I’ve tested it. Test, test, test. Test everything in your email. Test every link in your donation form. Test every link on your path to your donation form on your website. You’re going to start writing everything and testing it and scheduling it in October. . So humor me.

Video 80

Video Fundraising Guide Test 80

Tech Soup

APRIL 21, 2014

This is our earth month edition of nonprofit technology news. There’s lots of intriguing green NPTech news this month. You can check any particular site with the Heartbleed test to see if they're vulnerable. It’s not great news. Recycling. I hope you’ll notice the infographic above. Climate Change.

Green 57

Green News Issue Technology 57

Classy

MARCH 29, 2021

Companies are no longer content to do well. In addition, all of their products are free from synthetic preservatives, petrochemicals, synthetic foaming agents or thickeners, are packaged in 100% recyclable materials, and never tested on animals. Today, many businesses also make it their mission to do good. .

Companies 98

Companies Social Product Children 98

Achieve

JULY 14, 2022

You get to decide on the specific content and frequency of your welcome campaign. An email newsletter sends important information, such as news and updates, to a list of subscribers. Keep your content fresh. Then, allow them to make their voices heard with a survey or poll. Email Newsletters. visual elements.

email 52

email Support Newsletter Rate 52

Nonprofits Source

AUGUST 26, 2017

Let me ask you a question: Is there anything more frustrating than publishing content online that nobody can find? Promotion strategies take a multi-channeled approach to distributing content, news, and offers. Therefore, earning backlinks from authoritative sites increases the trust and value of your content.

Results 82

Results Digital Strategy Chapter 82

Bloomerang

DECEMBER 10, 2021

So if you have to leave early, or maybe you get interrupted, or you just want to review the content, don’t worry, we will get all that in your hands later on today. We love doing these webinars, we got great guest speakers, great content, today is no exception, by any means. . So good news. Steven is amazing.

Money 109

Money Question Raise Video 109