Nonprofit Tech for Good

MAY 13, 2022

Attribution is what allows you to measure the success of your acquisition strategies (and get great insights for optimisation). Are your conversion rates different for different audiences? Measure the success of your upgrade asks – do donors who come from your species extinction petition go on to be regular donors at a higher rate?

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Donor Track Facebook Campaign 284

EveryAction

SEPTEMBER 20, 2016

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. Measuring beyond "likes". Goal: Engagement Metric: Overall Engagement Rate.

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Metrics Social Media Measure Media 100

NetWits

APRIL 2, 2013

The conversation around email performance is wrong: open and click-through rates alone do not show constituent engagement. To say this is a highly anticipated, monumental report would be an understatement. The annual report informs how organizations measure impact relative to their peers. Figure 1: Opens and open rate.

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Rate San Diego Open Benchmark 139

Bloomerang

APRIL 17, 2024

Some organizations utilize Key Performance Indicators (KPIs) to measure their goals. Donorbox defines KPIs as “a measurable value that demonstrates how effectively a nonprofit (or another type of organization) is achieving its key organizational objectives.” KPIs should be clear, quantifiable, and adaptable.

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Data Metrics Measure Goal 104

Byte Technology

DECEMBER 15, 2021

Instead share the largest amount of your budget on SEO and content marketing (blog posts and fresh website content). You should have monthly reporting for ongoing stats that lead direction, but a Strategic Marketing Plan will help you create small manageable goals that correspond to an overall goal (more customers).

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Marketing Analysis ROI Picture 246

Qgiv

JUNE 8, 2021

A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content and hosts their weekly webinar series. Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker. The overall 2020 donor retention rate was 43.6%, a 4.1%

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Report Project Effective Retention 52

Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Since his activity is newer and more consistent, his engagement score is rated higher than Lynne’s. Let’s get started!

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Analytics Associations Model Metrics 169

Bloomerang

AUGUST 16, 2021

Mastering relevant content marketing. One of the biggest problems nonprofits face is improving their low donor retention rate. If you don’t use analytic tools, it’s impossible to know how many people are engaging with your content and what, if any, action they’re taking after that engagement. That which gets measured gets done!

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Analytics Strategy Fundraising Benchmark 126

Candid

JANUARY 24, 2023

The measurements of success for our experiment included:* Engagement (e.g., In addition to posting a total of 52 unique videos, featuring six staff members as ‘talent,’ our three measures for success had these outcomes: Engagement : On Instagram, we saw a 92% increase; TikTok had a 72% increase when compared to static Instagram posts.

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Video Social Media Evaluation Audience 134

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

This post summarizes the sessions I facilitated or participated in related to “ Measuring the Networked Nonprofit ,” which included a book signing, panel discussion in the Beacon Lounge , and a workshop with co-author KD Paine. Know What Success Is. million views and asking was that success?

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Measure Data Facilitation Teen 98

Nonprofit Tech for Good

NOVEMBER 15, 2019

There is a higher website conversion rate and donors stay on the website longer because of more opportunities to engage with the software. Kindful places a heavy focus on data, giving the user access to donors’ giving history, wealth details, and rating for likelihood to give. 3) Little Green Light :: littlegreenlight.com.

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Relationship Software Management Pledge 231

Association Analytics

FEBRUARY 14, 2022

These will support your business case by aligning with your goals: Consistent, trusted data with standard interactive reports using a common language that employees throughout your organization easily understand – all in a secure data warehouse. Some associations have saved hundreds of hours on report creation per year.

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Analytics Language Associations Case Study 169

Bloomerang

NOVEMBER 12, 2021

They want us to invest in digital analytics tools to measure our efforts, but I’m not really sure what this will tell us. To get a better grasp on this, let’s look at the different types of analytics and what they measure. There are so many things you can measure in Google Analytics, but you’re not going to use all of this information.

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Analytics Digital Tools Measure 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 16, 2012

I happened to mention that I was seeing reports from nonprofit folks about the recent change in the Facebook Algorithm and Megan Keaney Anderson offered to write this guest post. How Nonprofits Can Use Measurement to Adapt to the Facebook Algorithm Change – guest post by Meghan Keaney Anderson, Hubspot.

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Facebook Measure Change Images 131

Bloomerang

JUNE 3, 2024

Small nonprofits face even more challenges when it comes to securing funding in comparison to larger organizations—from low donor retention rates to limited resources to an overall lack of unrestricted funding. This led to better retention rates among supporters, doubling annual fund revenue and increasing monthly recurring givers tenfold.

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Arts Culture Fundraising Nonprofit 73

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. It’s clear to us from this year’s report, that digital engagement has taken some important leaps forward for nonprofits of all shapes and sizes. We saw social media audiences growing particularly on Instagram.

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Benchmark Digital Trend Report 62

Media Cause

MARCH 29, 2023

It is the first step to creating an implementation plan that will have measurable results for months and years to come. Identifying top organic keywords and content opportunities Does your organization know what is helping your website gain visitors and donations? What is an SEO Audit, and Why Is It Important for Nonprofits?

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Analysis Nonprofit Google Search 52

NTEN

AUGUST 25, 2011

Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? True Open Rate.

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Rate Open Benchmark Mail 61

NTEN

AUGUST 31, 2010

If you're in charge of your organization's web analytics, you undoubtedly know about bounce rate -- the measure of visitors who enter your site, say "Enh" (or something ruder), and immediately leave, without viewing any more of your carefully crafted pages. Yeah, those people annoy me, too. Let's dive in.

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Rate Analytics Site Google 84

Bloomerang

NOVEMBER 13, 2021

We are here to talk about reporting impact, specifically creating tools and some good processes to do that for your donors. So, if you have to leave early, you just want to review the content later on, share with a friend or a colleague, don’t worry, we will get all that good stuff in your hands later on today.

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Report Measure Process Impact 82

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. Attract attention with “Snackable” content. A word of caution: though the shortest, “snackable” content can be challenging to produce. Understand your capacity. Commit to a schedule.

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Story Data Storytelling Lesson 68

sgEngage

JULY 15, 2023

Measurable Growth Donor management helps cultivate prolonged success and growth by steering organizational leaders toward a donor-centric action plan. Ultimately, every donor values and appreciates streamlined and consistent communication, often facilitated through monthly newsletters or periodic reports.

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Management Donor Blackbaud Retention 52

Connection Cafe

NOVEMBER 7, 2014

Nonprofit marketers are doing more with content marketing – and feeling more confident about their effectiveness. In fact, sixty-six percent of nonprofits are focused on becoming better storytellers and sixty-three percent are working on creating better visual content. What is Content Marketing? Everyone is searching.

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Content Storytelling Marketing Chart 45

Wild Apricot

DECEMBER 21, 2017

Sales Ops: Table of Contents. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. Conversion Rates.

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Synchronous Structure Metrics Knowledge Base 145

Bloomerang

JANUARY 7, 2022

Quite simply, donor retention is a measure of how many donors continue to donate to your organization. Nonprofits with a high donor retention rate have long-term supporters who come back year after year. Nonprofits with a low donor retention rate need to continually acquire new donors or larger gifts to keep up.

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Retention Donor Guide Rate 85

Qgiv

APRIL 9, 2024

Your organization’s social media strategy should be a carefully structured plan with SMART goals, posting frequency, key dates (like an awareness month tied to your mission), and content guidelines for posts. Learn how your organization can take full advantage of social media in this guide!

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Social Media Media Guide Social 52

Bloomerang

DECEMBER 19, 2023

According to a National Council of Nonprofits report , the vast majority of nonprofits operate at the grassroots level, and 88% have budgets less than $500,000. Top feature: Donorbox’s UltraSwift Checkout feature allows donors to quickly complete payments in just a few clicks, promoting higher conversion rates.

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Software Free Tools Adobe 89

TechImpact

JULY 30, 2014

Image courtesy of Google User Content. The website measurement and analytics tool serves as a dipstick into the effectiveness of your current marketing strategies, and into the effectiveness of your website as a whole. If you haven’t been using the trackbacks page, this might be a good page for you to start reporting on.

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Analytics Statistics Google Demographics 223

DNL OmniMedia

MAY 25, 2022

We offer a number of analytics-related services including web analysis, strategic planning, digital measurement and testing, and data reporting and visualizations, so we can certainly assist your team. Reporting on goals and maintaining accountability. Are certain pages seeing a high bounce rate? Website Conversion Rate.

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Analytics Org Adwords Metrics 52

The NonProfit Times

MAY 23, 2024

Average 2023 clickthrough rates were nearly identical to what they were in 2022 for GivingTuesday. However, the unsubscribe rate was nearly 25% less than what it had been the previous year despite the six emails being twice the total of three sent a year earlier. The underlying analytics were impressive.

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Test email Spam United States 52

Neon CRM

JUNE 8, 2023

and a high unsubscribe rate can be a red flag to your email service provider and ultimately impact your ability to send emails at all. This results in better email open rates , email deliverability, and clickthrough rates, and lower spam complaint and unsubscribe rates. Small lists raised more money per contact, too.

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email Newsletter Contact Nonprofit 59

Care2

APRIL 6, 2010

If your nonprofit is not developing yearly benchmarks for its fundraising program, website visits, email and e-newsletter open and click-through rates, start now. Establishing benchmarks helps organizations better leverage supporters, engage activists and keep websites dynamic with compelling content that drives people to take action.

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Benchmark Measure Organization Convio 71

sgEngage

MAY 12, 2023

Comprehensive online auction software improves every aspect of the fundraising process, from sending personalized communications using your donor data to generating real-time analytics that measure engagement and fundraising progress. Consider developing high-quality content across the following platforms: Email.

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Virtual Build Stream Software 70

Allegiance Group

FEBRUARY 27, 2024

It’s critical to actively track and measure your website traffic against your goals. Customizable Reports: While GA4 doesn’t have as many pre-built reports as GA3 did, it does let you build reports and customize them to your specific needs. leads) it’s bringing in. Thankfully, Google Analytics makes it easy.

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Analytics Google Fundraising Track 52

Tech Soup

NOVEMBER 3, 2014

In a talk at New York University earlier this month, Berger called this lack of meaningful measurement a full-on "battle for the soul" of the social sector. Worse, Berger says that the sector's inability to effectively measure (and learn from those measurements) means nonprofits really aren't as efficient as they could be.

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Social Measure Charity Library 67

Connection Cafe

JULY 9, 2014

In Part I, I covered rating choice “Level 1,” and how it means that the organization does not have a formalized prospect management system in place. can be helpful in keeping your prospect management process consistent for measuring, reporting, and planning purposes. Today, we’ll dive into Level 2.

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Rate System Management Adopt 35

NetWits

MARCH 23, 2012

Ok, ok … that sounds a little bit like bragging, but I promise the report is worth the read. In our 2011 Online Giving Report we’ve combined findings from The Blackbaud Index of Online Giving with additional multi-year giving data, which allows us to pull out a very rich set of insights. 2011 Online Giving Report.

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Trend Online Giving Blackbaud 268