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Blackbaud Luminate Online® Benchmark Report Highlights

sgEngage

The 16th annual Blackbaud Luminate Online Benchmark Report is here! We look forward to this report every year. To encourage you to download and read the full report , we are sharing a few highlights we think you will find particularly compelling.

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How Nonprofits Can Create & Track Conversions in Google Analytics 4

Nonprofit Tech for Good

Accurately measuring the performance of marketing efforts is crucial for nonprofits to evaluate and optimise their strategies to make the most of precious resources. In a big change from Universal Analytics, GA4 reports on traffic and user acquisition. Finding UTM data in reports UTM data will appear in the acquisition reports.

Track 251
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5 Steps To Simple Nonprofit Performance Measurement

TechImpact

Knowing who shared your content, how many times it’s been read, and how long people spend on a web page was an impossible dream. Big data and robust analytic measuring tools have enabled this revolution to go from a pipe dream to reality in only a few short years. Start measuring, and reporting. Keep measuring.

Measure 209
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How to Measure Podcast Downloads

Whole Whale

Basically the potential podcast listeners are there – if you have the right content. If you are going to pour the amount of work necessary into creating a podcast, you will want to measure its success — but how? Ways to measure a podcast's success! Trying to track podcasts is pretty similar.

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Content Strategy, Creation, Organization, and Measurement

Beth's Blog: How Nonprofits Can Use Social Media

I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” Set Next Steps at Meetings: Marnie Webb at TechSoup Global says they also use a weekly meeting to report on efforts and make the next set of decisions.

Content 101
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Announcing the 4th Edition of the Nonprofit Trends Report

Saleforce Nonprofit

It was seemingly a year and forever ago when we last wrote about nonprofit trends reports. Our latest 4th edition of the Nonprofit Trends Report reflects a set of organizations struggling with this imbalance while navigating a rapidly-changing future. However, our report found that perception and reality often clash.

Trend 111
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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Again, remember to measure the results of these thought leadership efforts by measuring the engagement with the resources you produce. Will you send them additional content resources?

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