The Science Behind Engaging your Supporters

MAY 15, 2019

The big sound bite from this year’s Benchmarks Report is that total online revenue grew by only 1% in 2018. And honestly, 1% growth is not as scary as it sounds. Most individual email metrics have continued to decline. Online revenue growth has plateaued. We probably won’t know for sure until next year.

Benchmark 81

Benchmark Digital Report Learning 81

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. An understanding of the right metrics to use and how/when to incorporate qualitative information 3. Takeaways: 1. Here's the unique That's the richest.

Metrics 50

Metrics Map Social Media Strategy 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. Those decisions are implemented across the organization’s web properties and social channels. ” What are the metrics for measuring your content?

Content 101

Content Measure Organization Strategy 101

Saleforce Nonprofit

APRIL 19, 2021

It can sound big and murky, but digital transformation simply means integrating technology into your organization in a way that enhances your ability to deliver on your mission. While some nonprofits are highly evolved in this category, many organizations are struggling with the first step of identifying which metrics to collect.

Digital 116

Digital Question Mentoring Michigan 116

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2013

Sustaining a content strategy requires establishing a good pipeline of content and engagement across channels. It starts, of course, with identifying your audience and objectives and gets better with measurement. Ask: What existing content can be re-purposed for social channels? Review ideas in your “Idea Dashboard”.

Content 108

Content Ideas Calendar Plugin 108

Media Cause

FEBRUARY 12, 2024

Analyzing metrics on platforms like Instagram and TikTok can help fine-tune your strategies. 5 Cross-Platform Integration: When nonprofits seamlessly weave and integrate Instagram and TikTok efforts into an overall online marketing strategy, this maximizes the impact of each channel while reinforcing your digital marketing strategy. #6.

Search 59

Search Alternative Social Social Media 59

.orgSource

FEBRUARY 6, 2023

Wait, before you stop reading, this question isn’t as silly as it sounds. They should be an empath who channels both your brand persona and its audience. Prioritizes outcomes—views customer satisfaction as the significant metric of success. If your brand was a person, who would it be? Isn’t that a CMO’s job?

Game 44

Game Experiment Marketing Gartner 44

Classy

JULY 14, 2021

Registrants: Classy aims to increase the total number of registrants for the Collaborative year over year, so Alexa’s team reviews this metric first. The Classy team focuses on engagement metrics during the virtual event to encourage continued participation and see how invested the virtual audience is.

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Virtual Professional Marketing Fundraising 105

NonProfit Hub

FEBRUARY 4, 2021

It sounds a little confusing, doesn’t it? If you don’t stick to clear and measurable metrics, it will be difficult to create an effective marketing strategy in the future. However, social media channels meet both criteria and are perfect for reaching out to your target audience. Start Working on Content Plan.

Marketing 88

Marketing Create Nonprofit Platform 88

Qgiv

JUNE 23, 2021

39% of Gen X respondents said they’re most likely to give as a result of a post they see on Facebook or other social media channels. 33% of donors in this age group prefer to give in response to social media channels, and 29% prefer to give via text messages. Social media marketing is a great channel to promote your event on.

Practice 52

Practice Marketing Fundraising Social Media 52

Nonprofit Tech for Good

APRIL 3, 2022

Be familiar with important information on the organization’s website, social media sites, YouTube channel, and other assets. Be aware of key accomplishments, metrics, testimonials, and milestones. It’s easier than it sounds. Be Informed. Join online fundraising communities and ask lots of questions and monitor for great ideas.

Fundraising 343

Fundraising Mail Law Donation 343

Forum One

FEBRUARY 28, 2023

Tools and channels that house data often do not make it easy to navigate. Does this sound familiar? The reality for many organizations, whether a smaller nonprofit, a large international advocacy organization or a government agency, is that their data lives in separate silos.

Data 64

Data Analysis Map Accessibility 64

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2014

Let’s look at some practical examples for engaging and connecting with your Alumni Network on social media channels. You can also invite Alums to share what they’re up to as part of your engagement strategy on social channels, either as a dedicated post or part of the conversation in the comments. Posting to a page’s wall.

Practice 107

Practice Tips Social Meme 107

Achieve

JULY 2, 2019

This sounds so obvious, but not planning ahead is easily one of the most frequent mistakes I see organizations making. To help with consistency, a good first step is to take inventory of your social channels: Which social channels is your nonprofit on? How often are you posting on each channel? Is it too often?

Social Media 52

Social Media Media Hints Social 52

Qgiv

JUNE 10, 2022

By using the above online channels (more on these later), digital marketing allows organizations to endorse their brand and bring attention to particular call-to-action items that an audience type can respond to. This is as easy as it sounds! Why Do You Need It? If you don’t have an online presence, you are behind the eight ball.

Digital 52

Digital Marketing Online Fundraising 52

Museum 2.0

MAY 12, 2020

She founded the Museum Social Media Managers Facebook Group as well as the MCN Social Media SIG, and she currently is behind MCN’s social channels. Sounds dramatic, I know. When museum doors closed, those behind the museum websites and social channels stood up and said, “We got this.” What’s really wrong?” I was asked. “I

Museum 31

Museum Case Study Social Media Proposal 31

Connection Cafe

FEBRUARY 22, 2016

Maximizing Each Channel. So while email remains a strong generator of online gifts, other channels need to be maximized. Like anything, it’s best that your nonprofit test it and then compare the traffic patterns and conversions to historical metrics. So does this mean a pop-up will definitely help your campaign?

Online 20

Online Fundraising Websites Channel 20

ASU Lodestar Center

MARCH 6, 2018

Aside from having an optimized nonprofit website , you have to ensure that all your online marketing channels point back to it. Review Metrics to Optimize & Improve. Likewise, by being able to come up with a sound strategy, you will be able to achieve your long-term goals as well.

Marketing 40

Marketing Create Tips Nonprofit 40

Connection Cafe

JULY 26, 2011

We all know that multi-channel marketing isn’t new, but data on what exactly organizations are doing with it isn’t necessarily well documented. We wanted to look closely at the best practices organizations are taking within the world of multi-channel marketing. “Sounds cool but I have no idea what, where and when!

Integration 32

Integration Marketing Org Channel 32

Connection Cafe

SEPTEMBER 18, 2013

This sounds wise since Gen Ys are future donors and they’re attached to their smart phones. And, social media isn’t viewed as an appropriate fundraising channel for any age group. The value of some channels (e.g. social media), is undervalued if measured by transaction metrics, as opposed to by engagement. But is it?

Giving 34

Giving Canada Generation Social Media 34

NTEN

NOVEMBER 2, 2009

Do these statements sound familiar? Despite the facts and the data, organizations small and large that are spending huge amounts on direct mail and telemarketing are reluctant to move spending to the online channel — even when the data clearly shows that integrating online with offline campaigns makes the overall program more successful.

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Convio Mail Newsletter Game 76

Connection Cafe

MARCH 21, 2016

This channel isn’t going away anytime soon, but open and action rates are flat lined. Let’s Get Tactical: Understanding Digital Metrics and What They Mean. Looking fwd to hearing from others, what they recommend and how they use the metrics to adjust and improve results. I’ll see you there and will be live tweeting my thoughts.

San Jose 20

San Jose Guide Advice Podcast 20

NTEN

JANUARY 22, 2009

From questions about the actual production of the files, to distribution, to listener metrics and feedback, there are plenty of moving parts that can raise questions. This method is great for its ease of use and immediacy but will not allow you to add any sound effects, music, or cut in other voices and input.

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Podcast Audio Music Files 59

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 8, 2010

The conference had fast and reliable wifi and many had their laptops opened and were tweeting before the conference started – so I encouraged using Twitter as a back channel. anilkanji : @kanter talks about #operaplot – sounds hilarious #ncwk. saramcmillen : What do we socialize first? kanter #mcc #ncwk.

Charity 91

Charity Conference Org Slides 91

NTEN

SEPTEMBER 10, 2010

Do those numbers tell you anything you NEED to know, or are they vanity metrics (those numbers we LIKE to track because we think they make us look good)? What channel (direct mail, email, social media) the gift came through. And that sounds like a great relationship to me. . " Why are you tracking all those things?

Data 82

Data San Francisco Problem Gift 82

Tech Soup

AUGUST 6, 2015

Sound familiar? By implementing Google Analytics tracking on parent information and sign-up pages, we could see which channels were sending the most qualified parents. However, after a few months, you realize no one is tracking their progress or using any of information gleaned from Google Analytics. Pretty soon, you stop caring also.

Culture 36

Culture Data Create Case Study 36

M+R

FEBRUARY 10, 2022

As we looked to specific channels, we did see a bit more divergence, with potentially more influence from messaging, audiences, timing, offer, and other strategic and tactical choices. . That is, folks who are subscribers and received email appeals in December, but gave through some online channel other than clicking an email link.

Fundraising 105

Fundraising Gift Analysis Channel 105

Neon CRM

MAY 31, 2023

Does this sound familiar? If that sounds familiar, then what your nonprofit lacks is a sound donor management strategy. Sound good? This can occur through various channels such as social media, word of mouth, or advertising. You work for a nonprofit that is totally stuck in the donor acquisition cycle from hell.

Donor 52

Donor Management Guide Retention 52

Nonprofits Source

JANUARY 23, 2023

If outsourcing the work sounds like an offer you can’t refuse, take the time to find an agency that offers the exact services and expertise your team needs. They’ll help you develop a multichannel marketing strategy, ensuring your digital and offline marketing channels work together to achieve your objectives.

Grant 52

Grant Google Management Guide 52

Bloomerang

FEBRUARY 1, 2023

This helps you monitor your progress with various campaigns, your donor retention rate, and other metrics that are important to your fundraising success. Sometimes a fundraising app will sound like a good fit for your nonprofit, but you just wish you could get an honest review before purchasing. Individual tasks.

Org 82

Org Raise Tools Help 82

OneCause

JANUARY 31, 2024

If you don’t have a metric for success going in, you won’t be able to measure how well you did or improve your strategies going forward. For example, if you’re hosting a talent show or concert, you’ll need a large stage as well as the right lighting and sound equipment for your performers. Entertainment.

Fundraising 52

Fundraising Registration Hosting Images 52

Care2

AUGUST 16, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Social Media Video Advocacy 34

Care2

JULY 14, 2008

Nonprofits that apply and meet the guidelines receive increased upload capacity and branding options, the option to embed a Google Checkout button on their channels, and the opportunity to be featured in one of the promoted areas of YouTube. The most obvious metric is video view counts. Often, an effective title (e.g.

YouTube 34

YouTube Video Social Media Advocacy 34

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support.

email 89

email Marketing Strategy Fundraising 89

Nonprofits Source

SEPTEMBER 8, 2017

While this sounds great, the real question becomes: Are you doing everything you can to maximize your investment into email marketing? It sounds like a silly question, but 46% of marketers say they use more than one email service provider (ESP). 2 Grassroots Campaigning: How To Use Online Channels To Build Offline Support.

email 45

email Marketing Strategy Fundraising 45

Amy Sample Ward

APRIL 28, 2009

Great to have a lapel mic and ear phones (to monitor how the recording sounds). Sony Sound Forge - much like audacity but is single track. can split/switch from stero to mono channels or the other way around; most software can do it natively. Gives you good metrics for downloads, where people are coming from, etc.

Podcast 123

Podcast Support Files Audio 123

Bloomerang

MAY 10, 2021

Oh, that sounds doable. Sounds good. Target metrics? Working smart today means incorporating digital tools and channels. What’s it for? ”. “To To recruit volunteers to drive seniors to appointments, grocery shopping and places of worship.”. How many volunteers do you need?”. About five new ones.”. “Oh, One More Thing.

Work 134

Work Strategy Volunteer Mail 134