Amy Sample Ward

MAY 4, 2011

Last week I had the huge honor of guest lecturing in Laurel Hart’s class for the masters course in Corporate and Organizational Communications at NYU’s school of continuing studies. Community & Content. Content Mapping template! Metrics Tracking template! Analytics and Metrics. Learning in Action.

Lecture 137

Lecture Storytelling Data Strategy 137

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 21, 2014

It is the dominant form of content we all engage with – on our desktops, our tablets and now our phones. And when video is paired with a continuous strategy and clear metrics for success, there is overwhelming evidence showing that it is a crucial, important investment for nonprofits. The same is true with video.

Video 139

Video Communication Strategy Stats 139

NTEN

JUNE 4, 2013

Gaining buy-in early on, soliciting bids and conducting an ROI analysis helped Death With Dignity National Center prioritize its top technology projects and prepare to develop metrics for evaluation. We were fairly proactive in the content of our messaging but less so in the technologies to deliver them," said Sandeen.

Case Study 56

Case Study Leadership National Technology 56

Amy Sample Ward

MAY 18, 2011

The first time I focused on DIY Community Engagement Metrics and shared lots of templates and examples. Designing for the Crowd: Shareable – messages, content, and actions that are shareable and don’t necessarily include a link can be picked up and pushed around the network and cloud easily. Case Studies.

Difference 276

Difference Community Case Study Slides 276

Amy Sample Ward

MARCH 14, 2010

We’ll be facilitating a conversation, more than doing a formal presentation, and will focus on the power of crowdsourcing (using our own case study from conducting the Social Media for Social Good case study competition) and the application of social media in nonprofit program delivery.

Community 207

Community Case Study Haiti Social Media 207

Forum One

JULY 13, 2022

The online platform provides metrics on over 40 measures of health and drivers of health for over 750 cities across the U.S. The City Health Dashboard provides a case study in data storytelling that is unique to their platform but provides universal lessons for any organization looking to use data to reach audiences or influence action.

Story 67

Story Data Storytelling Lesson 67

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 28, 2009

Mapping Metrics to Strategy View more presentations from kanter. We'll examine what can and can't be quantified as well as various metrics and analytics tools. All this will be shared through a lively mix of discussion and case studies. Yesterday, I facilitated a session called Mapping Social Media to Strategy.

Metrics 50

Metrics Map Social Media Strategy 50

sgEngage

SEPTEMBER 11, 2023

Start with a prompt to create a skeleton sample golf tournament marketing plan that your team can further flesh out with your content, or verbiage for promotional emails. Use it in tandem with your event website and digital channels to plan your tournament marketing campaigns.

Charity 76

Charity Create Sponsor Sample 76

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2010

I view it as a focus group that offers content ideas for blog posts as well as to provide another conversation channel to share insights about social media. That statement guides how I engage and what content I share. This is multi-step process looking at your web site content, events, and social media properties.

Social Media 113

Social Media Measure Action Media 113

Care2

JANUARY 14, 2013

Avi breaks the post down into important categories such as fundraising, staffing, and metrics. Give to the Max Day Research: The Ultimate Case Study (Geoff Livingston). It's not bookmarking : You don't need an Internet connection to access the content at a later time. ”

Trend 71

Trend Bookmarking Case Study Org 71

Whole Whale

SEPTEMBER 8, 2023

Put a human face on the cause through case studies, testimonials, and videos. Immediacy and response are key, even as short-form content proliferates. Elements to include when studying techniques that inspire immediate action and applying those lessons: Analyze effective ad appeals – what motivates rapid response?

Lesson 59

Lesson Fundraising Digital Test 59

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 29, 2008

E-Metrics: Followers, Friends, and Fans - Expanding Your Online Community View SlideShare presentation or Upload your own.   In that post, he describes one technique - make yourself a public case study.  tags: webcontent content ). tags: blogging nptech ).    What a combination!  

Digg 88

Digg ROI Twitter Slides 88

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 9, 2010

Case Study. I invited Heather McLeod Grant to write a reflection base the case study of KaBOOM! Just last week we published a new case study of KaBOOM! Through a suite of online tools—including a social networking site, online training, do-it-yourself content, and a Google-map mashup—KaBOOM!

Network 95

Network Case Study Social Change 95

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Step 5: Define your metrics. The process of linking results to key performance indicators and associated metrics it is like hooking up a big TV. Flickr Photo by HorrorTaxi. Step 4: Define your benchmarks.

Results 97

Results Metrics Measure Associations 97

Tech Soup

OCTOBER 15, 2015

You can create and design email content using a drag-and-drop interface, analyze metrics on messages you've sent, ensure your messages are being delivered, and more. Email Metrics. Case Study. How Does It Work? Please visit the site to view this video). Drag-and-Drop Functionality. Read more about design.

email 36

email Marketing Spam Template 36

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 16, 2011

My role was to facilitate and model new practices and present on a couple of new approaches, such as content curation. We established a hashtag for the event #fflsmart and modeled how you can capture a complete archive with rowfeeder and since content curation was on the agenda, I modeled using storify to capture a curated record of the event.

Social Media 97

Social Media Training Train Network 97

Amy Sample Ward

SEPTEMBER 15, 2009

We Are Media is a terrific resource for anyone looking for tips, examples, case studies and information on using social media in a nonprofit organization. Now, the content from We Are media is available to you in a brand new “ Choose Your Own Expert &# format. The best part: any path you choose will be a good one.

NTEN 105

NTEN Media eLearning Case Study 105

Beth's Blog: How Nonprofits Can Use Social Media

JULY 24, 2012

Use of counting metrics. Social media content mirrors other channels. We created a deck of cards with mini-case studies showing examples of how these state advocates had strategically incorporate social media into their social media plan. Tips for Optimizing FB Content To Get Into Newsfeeds. Training Design.

Network 97

Network Build Learning Strategy 97

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 28, 2012

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. Plan your content and any calls to action with this in mind. - We predicted it might be smaller as the campaign is disruptive to the usual pinterest pattern. What does it look like?

Sierra Leone 126

Sierra Leone Case Study Benchmark Comparison 126

Amy Sample Ward

SEPTEMBER 13, 2011

Groupon Case Study: Jolkona’s Groupon Experiment | Community Organizer 2.0 – Check out this great interview by Debra Askanase with Laura Kimball, discussing their experiment using Groupon! Yes, the Internet can help activists mobilize and re-frame public issues. It can also distract citizens and feed apathy.

Web 114

Web Seattle Pledge Bookmarking 114

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 31, 2008

KEY TAKEAWAYS ABOUT ROI, MEASUREMENT, and METRICS for nonprofits using social media If you or your boss are stuck on time spent ROI, track as you go. we had to start somewhere Made a TV PSA that otherwise we would have had to pay to get an agency to do. Pick one link and market it for consistency ??? will be easier to track ???

Case Study 50

Case Study ROI Social Media Contest 50

Museum 2.0

MAY 12, 2020

A helpful thing to do: Don’t forget to take a breath and capture your metrics. Look at the full context of your social media engagement and what is different about now and typical content. You have become the epicenter of content flow; our platforms are the necessity for colleagues to stay relevant. What you’re doing matters.

Museum 31

Museum Case Study Social Media Proposal 31

Qgiv

JUNE 23, 2021

Measure all fundraising metrics. No matter how extensive your software features are, the most important thing is that all of these metrics are stored in your centralized CRM system. Use the data in your CRM to measure all metrics, including donation amounts, donation frequency, donor details, and more! Personalized emails.

Campaign 98

Campaign Effective Fundraising Nonprofit 98

Connection Cafe

OCTOBER 13, 2020

In this post, we will explore some of the major steps to creating effective community health initiatives, and share one case study. CASE STUDY: Inspira Health Network and Partners Tackle Pediatric Obesity. Metrics include improved blood pressure, reduced blood sugar, and weight loss.

Community 49

Community Effective Create New Jersey 49

Care2

FEBRUARY 17, 2015

Data from the survey will be shared in multiple formats this Spring,including a full report, webinars, and case studies. Better understanding the tools and needs of nonprofit staff and the community will also help develop resources, educational programs, and other content in the near future.

Adopt 28

Adopt Survey Digital Learning 28

Beth's Blog: How Nonprofits Can Use Social Media

SEPTEMBER 19, 2012

The most important thing to remember is that being successful, especially with ads, depends on using measurement and metrics to learn as Taryn’s point number for suggests. If you build it, they will come… but what if they don’t? 3. Determine your ideal audience. 6. Above all else, authenticity always wins.

Facebook 130

Facebook Los Angeles San Francisco Demographics 130

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 29, 2013

The main part of the meeting was two working sessions where we were divided into five small groups to focus defining outcomes, strategies, key performance metrics, and measurement methods for five outcome areas that may be common to many foundation’s communication’s strategies.

Measure 101

Measure Social Media Foundation Reflection 101

Care2

JANUARY 6, 2009

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) Which metrics will help you achieve it?

Analytics 54

Analytics Google Social Media Websites 54

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 15, 2013

What seemed to resonate most with the crowd was the concept of “ One Metric That Matters.” If you are hungry for the content, see the above deck or these two curated collections of Tweets – one from David Neff and the other from me. They did it for one campaign and when they saw the results, they were really excited.

Measure 98

Measure Data Facilitation Teen 98

Beth's Blog: How Nonprofits Can Use Social Media

JULY 13, 2010

Think about those 4th grade science experiments where huddled over your experiment you all learn together. The instruction not only included the content – all the best practices and how-tos, but also took an approach that encouraged and developed reflection. Participant-Generated Instructional Content.

Social Media 99

Social Media Network Media California 99

ASU Lodestar Center

MAY 20, 2016

Every marketer understands the challenge of competing for attention among a sea of content with limited resources. This means excellent content—not fluff, but useful information they can't find elsewhere. This kind of content gets shared and spreads the word, and it keeps people opening your emails, and even looking forward to them.

Marketing 40

Marketing Nonprofit Open Source Museum 40

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 1, 2012

I unpacked the latter with a series of spectragrams asking folks to share their opinions about whether or not social fundraising as a fad or whether or not dollars raised was the only metric for success. One of the case studies I shared was about NTEN’s recent social fundraiser to raise scholarship money for NTC conference attendance.

Community 109

Community Giving Fundraising Contest 109

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 30, 2009

Beth Dunn’s presentation covers the basics, complete with case studies, and suggests Quick start and Advanced Quick Start tactics to launch your nonprofit into social media. Make it easy to re-mix your content. Use metrics to discover what works and what doesn’t. Tips and Case Studies Who’s Doing What, Where, and How?

Slideshare 56

Slideshare Social Media Profit Case Study 56

Beth's Blog: How Nonprofits Can Use Social Media

APRIL 27, 2012

Social media can be filled with metrics to track results. But not all metrics are equally valuable, and choosing the measurements that matter can be complicated. Success means using metrics to learn how to improve practice effectively, both to identify obstacles and track progress. Create A World Fusion Curriculum.

Pakistan 111

Pakistan NGO Network Exercise 111

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 24, 2011

The session was designed a mix of strategy with a deep dive into content, measurement, Facebook, and Twitter. Practical frameworks and guidelines for effectively developing an integrated content strategy and measurement practice. Curates content to capture attention from their network in an age of information overload.

Social Media 100

Social Media Effective Media Social 100

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 25, 2012

Typically, during a workshop or training with heavy-content delivery (such that is required with technology) the workshop leader or teacher is providing support around “ready” and “set” phases or what we call planing and strategy as well as best practices. Social media can be filled with metrics to track results.

India 102

India NGO Network Exercise 102

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 3, 2010

We also just started reporting on the metrics we already had available (web analytics, FB insights, email campaign stats) and are now moving towards more of a “digital content services&# model with metrics related to specific campaigns, etc.&#. Ymca of Metro Chicago Facebook Case Study.

Measure 101

Measure Social Media Media Benchmark 101