Amy Sample Ward

FEBRUARY 26, 2012

I am a big fan of actionable metrics. Fenton’s guide divides up the kinds of metrics you can focus on under the headings See, Say, Feel and Do. Ss I suggest in my Community Mapping approach , the actions and metrics should be mapped against the segments of the community doing them. What do you think?

Metrics 227

Metrics Social Media Media Social 227

Amy Sample Ward

JANUARY 20, 2011

We covered how to do Community Mapping (identifying the segments and goals of the community), Content Mapping (creating a plan for which content goes where, and why), and Data Tracking (pulling all the numbers together). DIY Community Engagement Metrics. Content Mapping. >> Step 1: Identify all the content.

Metrics 219

Metrics Community Map Template 219

Nonprofit Tech for Good

OCTOBER 17, 2023

Step 1: Create Engaging Content Compelling content is the cornerstone of any successful social media strategy. Visual Content : Visual content, such as images and videos, tends to perform exceptionally well on social media platforms. Develop a content calendar that outlines when and what type of content you’ll post.

Social Media 333

Social Media Media Social Influence 333

sgEngage

AUGUST 10, 2021

Tracking opens as the sole metric for engagement is no longer accurate. Perhaps we adopt a stricter adherence to offering short teaser content with a link to “read more”? The post The Death of the Open Metric (and other freak outs) first appeared on npENGAGE. So, how to we reframe around new privacy policies and technology?

Metrics 112

Metrics Open Blackbaud gMail 112

Care2

JANUARY 7, 2013

Every nonprofit knows that good content is king. If you think your website is filled with outdated and boring content, you may be questioning how well you are engaging your activists and donors. Heck, even if you think you have awesome content, you are probably asking yourself the same the question.

Metrics 71

Metrics Content Track Analytics 71

Association Analytics

SEPTEMBER 13, 2023

Going Beyond Basic Metrics Learning analytics goes beyond basic metrics to offer you a deeper understanding of course performance and learner engagement. Example: Through a learner sentiment analysis, one association discovered that one of their courses consistently received low ratings due to challenging content delivery.

Analytics 169

Analytics Education Program Impact 169

Association Analytics

APRIL 1, 2024

Looking at their internal dashboard they could see that those individuals weren’t engaging with the association due to a lack of available content. Step 3: Create – Once IAEE determined the need, they were able to develop content for those members, starting with an educational series of six webinars.

Data 210

Data Strategy Associations Survey 210

EveryAction

SEPTEMBER 20, 2016

Last week, I sat down with Amy Peyrot, Senior Consultant, Social Media Specialist, and resident mathlete at M+R , to discuss all things social media metrics. Here are some of Amy's thoughts on these common social media metrics and how to achieve them. Goal: Engagement Metric: Overall Engagement Rate. Ready to start posting?

Metrics 100

Metrics Social Media Measure Media 100

Nonprofit Tech for Good

JUNE 24, 2021

Did you scroll through content on Instagram today? What social media metrics matter for your nonprofit. How to leave behind the guessing game and rush to post content day of. Date: Tuesday, August 24, 2021. Time: 1pm EDT / 10am PDT. Presented by: Dana Bakich , Founder of Positive Equation. Cost: Free.

Social Media 356

Social Media Data Free Media 356

fusionSpan

AUGUST 17, 2023

Membership associations thrive on being a place their members can go for specific content, training and events for their area of expertise. But while an org’s content will already be focused on a particular domain, their audience of members will break down into multiple niches all with their own unique combination of interests.

Retention 52

Retention Content Personal Associations 52

TechImpact

JUNE 16, 2014

Getting as many people talking about and interacting with your content needs to be priority #1 for your nonprofit. The post Better Understanding Nonprofits And Their Facebook Metrics appeared first on Tech Impact Blog - Leaders in Non-Profit Technology. The truth is, it all starts with the “People Talking About” feature on Facebook.

Metrics 170

Metrics Facebook Stats Nonprofit 170

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Set up your KPI and metrics! If your KPIs and metrics aren’t set up properly, what you do pull could vary tremendously over time.

Associations 319

Associations Challenge Data Taxonomy 319

Bloomerang

APRIL 17, 2024

Choose new metrics Once you have identified the data you already have, it may be time to select new metrics that better align with your goals. Think about what metrics you will use. Metrics are defined as the “Parameters your organization will use to measure performance.” Did people like your post, or did they share it?

Data 91

Data Metrics Measure Goal 91

Association Analytics

OCTOBER 10, 2022

Are you tagging your content, products and events? You can learn more about content tagging and taxonomy in this blog. Once you have your taxonomy and metadata in place, you can use metrics to analyze the performance of your marketing channels. This is important for conversion metrics or click-through success metrics.

Analytics 169

Analytics Marketing Taxonomy Module 169

Association Analytics

MARCH 13, 2024

Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences. Start discussing what metrics will help you make overarching decisions. What metrics might be used to support creating new programs?

Analytics 169

Analytics Associations Model Metrics 169

Association Analytics

FEBRUARY 20, 2024

You can track metrics that will help you identify what’s working, including social media engagement, impressions and reach, database growth, event registration and attendance, and website visits and sessions. Will you send them additional content resources? Ask them to sign up for a new learning course?

Create 169

Create Strategy Associations Registration 169

Forum One

JUNE 22, 2021

Your content strategy is a living document that should be adjusted and optimized on a regular basis. Creating a well-thought-out content strategy, tracking meaningful KPIs, and analyzing how it’s performing can help your organization optimize your website. If you don’t track these, then you won’t know the effectiveness of your content.

Content 47

Content Effective Strategy Measure 47

Nonprofit Tech for Good

SEPTEMBER 5, 2023

This framework provides a holistic approach, encompassing various dimensions of a digital strategy, including audience engagement, content creation, and impact measurement. Whether it’s boosting engagement, streamlining content creation, or enhancing donor communications, clear objectives are crucial. Output as a table.”

Digital 303

Digital Strategy Guide Create 303

Nonprofits Source

APRIL 3, 2024

Understand Digital Engagement Metrics Before you launch your digital recruitment marketing campaign, you need to understand how digital engagement works so you can fine-tune your strategies accordingly. Ensuring your website is accessible to all web visitors increases the amount of potential members who can view your content.

Organization 52

Organization Online Influence Metrics 52

TechImpact

NOVEMBER 19, 2014

Only recently has a definition of content marketing been widely accepted. Before, content marketing was a loose collection of ideas, thoughts and conjectures about the way consumers MIGHT respond to a new marketing models. According to the Content Marketing Institute , consumers reject banner ads at a rate greater than 99%.

Stats 126

Stats Content Marketing Technique 126

Nonprofit Tech for Good

AUGUST 9, 2021

That said, it’s important to understand that the type of content that performs best on LinkedIn is a bit different than Facebook and more similar to Twitter. Content that focuses on thought leadership, rather than inspirational storytelling, best serves the tone of the LinkedIn community. Curated content relevant to your mission.

Linkedin 363

Linkedin Practice Social Media Sponsor 363

Forum One

APRIL 27, 2021

It’s not enough to build a new website—organizations need to create meaningful, cohesive, and sustainable content to attract and engage audiences. With a well-thought-out content strategy. What your content strategy is—and is not. You will want to note the status of your content as well, and how often it should be updated.

Content 47

Content Strategy Map Audience 47

Nonprofit Tech for Good

AUGUST 6, 2023

Due to back end constraints of social media platforms, nonprofits are more limited in making year-end social content accessible. However, simple considerations like providing captions and transcripts for videos, using high contrast colors, and ensuring the readability of text will make content more accessible for people of all abilities.

Practice 245

Practice Fundraising Guide Channel 245

Media Cause

NOVEMBER 15, 2022

The Web Content Accessibility Guidelines (WCAG) are what everyone must follow to make the web a more inclusive experience. The WCAG “define how to make Web content more accessible to people with disabilities, ranging from visual, auditory, physical, speech, cognitive, language, learning, and neurological.” . Contrast Checker.

Guidelines 52

Guidelines Accessibility Design Content 52

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 25, 2013

One of the posts that got a lot of engagement and contributed to the uphill trend in the metrics was about editorial calendars. I asked fans on Facebook, “Does your organization use an editorial calendar and “editorial meetings” to get ideas and manage content for a content strategy?” My answer: Yes!

Content 101

Content Measure Organization Strategy 101

Nimble AMS

MARCH 25, 2022

Goals and success metrics. In addition to goals, establish a set of online community metrics to help you track progress toward your goals and find opportunities for improvement. These metrics tell you how many of your members have joined the online community and how many are using it. Content strategy ?.

Community 134

Community Online Strategy Guidelines 134

Nonprofit Tech for Good

MAY 8, 2019

HSNY’s website now also targets individuals looking for hunger-relief services for themselves and their families, and offers content that reflects this shift, such as a SNAP pre-screening tool. Similarly, we’ve seen the coming and going of content management systems (CMSs) over the years. The web is always changing.

Online 252

Online Hunger Metrics Drupal 252

Qgiv

APRIL 22, 2024

Nonprofit marketing content also needs to consistently tie back to your cause and the work you do. Inbound marketing often help you draw people in through content such as: blogs, videos, social media, SEO, and other organic marketing channels. However, marketing for nonprofits can come with its difficulties.

Marketing 52

Marketing Guide Nonprofit Channel 52

Byte Technology

APRIL 16, 2021

When you are in the process of growing your online business, there are essential metrics you will need to track to ensure that your business is expanding. One of those crucial metrics is your website’s conversions. Sharing contents to social media platforms. Website Conversions. Examples of Website Conversion. Making a purchase.

Rate 246

Rate Conversation Websites Metrics 246

Care2

MAY 31, 2013

During our discussion, Jessica and I talked about nonprofit and political campaigns obsession with vanity metrics. The other problem with relying on vanity metrics is that it dilutes social media’s real purpose – to be social. This is one way communications and there is nothing social about it. Focus on Target Audiences.

Metrics 75

Metrics Brain Social Media Social Network 75

Nonprofit Tech for Good

APRIL 20, 2020

Introducing Nonprofit Digital Sponsorships: Creating a live or on-demand co-branded online content series that provides value and shares impactful stories for viewers. . Phase 2: Content, Cost & Creation. Phase 1: Identify Your Audience, Partner(s) & Content. 100 (approx 10k views per $.01).

Raise 327

Raise Fund Phase Audience 327

sgEngage

MARCH 8, 2024

When looking at online benchmarks and digital revenue, we saw that any growth or ground held was due to increases in sustainer metrics. Open rates have become overinflated due to machine opens and, for the first time in 16 years of producing this report, we have determined that open rates are no longer a metric we can include.

Benchmark 78

Benchmark Blackbaud Report Online 78

Forum One

JULY 6, 2023

Whether it’s determining what content leads to conversions, or tracking the CX experience among a complex system of different branded websites, there are some unique challenges that mission-driven organizations face when it comes to tracking customer satisfaction. There are other metrics that can provide a glimpse into your site’s CX as well.

Measure 66

Measure Websites Metrics Track 66

Nimble AMS

APRIL 2, 2022

An online member community connects members with each other and gives them access to timely and relevant content year-round from the convenience of their home, office, or wherever they are. Easily define access controls for each user and group in your online community to ensure the right people automatically see the right content.

Community 139

Community Online Associations Template 139

Association Analytics

SEPTEMBER 27, 2023

These could be qualitative or specific metrics or KPIs. Current State – use specific metrics to describe the current state of the business area like limitations, challenges, inefficient processes that relate to data, integrations and reporting. This insight can then inform course scheduling, content creation, and more.

Analytics 169

Analytics Analysis ROI Associations 169

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 5, 2011

Mari Smith pointed to this blog post from All Facebook explaining the metric and how it has been implemented in apps. His take: “It is a very shallow metric. And it does feel somewhat gratifying that I think we’ve been right all along. That’s been useful to at least test content and engagement formats.

Metrics 112

Metrics Facebook People Measure 112

Forj

APRIL 17, 2024

Association leaders charged with building and managing online communities are faced with a lot of difficult decisions, from determining the right structure to creating a solid content strategy. It's about translating your metrics into stories that resonate with key stakeholders, from the leadership team to the board of directors.

Measure 36

Measure Community Metrics Structure 36