sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. So, the real question is: what will online fundraising look like moving forward? There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4%

Online 94

Online Fundraising Benchmark Adwords 94

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. Development is a data game. Let’s say you’re a food bank.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

Nimble AMS

MARCH 10, 2023

She spoke about the importance of keeping your association’s culture at the center of your mission and having it be your benchmark for building relationships at all organizational levels. Growth was occurring at ENA, but at a significantly declining rate. Allow your members to offer feedback and ask questions in town halls.

Associations 118

Associations Leadership Arlington Wisconsin 118

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. So the big question is: how did you do? To answer that question, you want to be sure you’re pulling up the right data. Conversion rate (e.g., when/why?).

Metrics 74

Metrics Digital Strategy Rate 74

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Make strategic adjustments?

Mail 107

Mail Spam Rate email 107

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

Neon CRM

SEPTEMBER 29, 2023

To see recent year-end fundraising email performance data from 1,495 nonprofit organizations, plus other insights and tips to make your end-of-year emails the best they can be, check out The Nonprofit Email Report: Data-Backed Insights for GivingTuesday and Year-End. Donor-centric language. This is a drum we’ll continue to beat.

email 98

email Giving Template Gift 98

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52

NTEN

APRIL 29, 2010

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

Benchmark 70

Benchmark Studies Free Stats 70

Nonprofit Tech for Good

DECEMBER 13, 2018

Consider using Google Analytics dashboards for nonprofits to help simplify the process of gathering data and drawing meaningful conclusions. Get started by answering the following questions: Based on traffic sources, how are visitors finding our website? Answering common questions that your staff gets asked all the time.

Websites 256

Websites Nonprofit Guidelines Phone 256

NTEN

AUGUST 10, 2011

Maybe the first question here should be: do you know what list "churn" is? Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. The average churn rate in 2010 for nonprofits in our research sample was 14%.

Rate 95

Rate Facebook Chart Metrics 95

NTEN

JULY 5, 2012

Over 450 people joined us for the 2012 Benchmarks Extra: Facebook webinar we co-hosted with NTEN and the Ad Council last week. So many people asked interesting and thoughtful questions during the webinar that we wanted to make sure everyone gets a chance to see them and participate in the discussion! Daily Action Rate?

Metrics 64

Metrics Facebook Question Benchmark 64

TechImpact

OCTOBER 13, 2014

According to Blackbaud’s 2014 M+R Benchmark Study , a nonprofit’s social media audience on Facebook and Twitter grew by 37 and 46 percent respectively in 2013. That being said, there’s no doubting the importance of pushing marketing material to an audience that’s growing at such exponential rates. Ask your community a question.

Social Media 183

Social Media Marketing Media Social 183

Tech Soup

OCTOBER 1, 2013

Designed for Higher Response Rates. If you've used the FluidSurveys templates , you may have noticed that the questions and surveys are created by experts, designed to elicit a response. many more features have the same design and intent — to engage your survey audience and get higher response rates. Now with 5.0,

Question 52

Question Survey Template Library 52

EveryAction

SEPTEMBER 20, 2016

Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Goal: Engagement Metric: Overall Engagement Rate. Goal: Website traffic Metrics: Clickthrough Rate, Visits. Measuring beyond "likes".

Metrics 100

Metrics Social Media Measure Media 100

M+R

JULY 27, 2023

After asking a lot of questions and convening small roundtables of non-profits to explore cultivation messaging, we found that many groups are grounding their cultivation efforts in a little bit of data and a whole lot of assumptions. Email fundraising response rate went up 11% for the test group.

Fundraising 52

Fundraising Test Advocacy Metrics 52

Bloomerang

MARCH 30, 2023

However, if your goal is SMART—specific, measurable, attainable, relevant, and time-bound—you’ll have a clear benchmark to work toward and measure progress. These goals are specific and have a clear timeline for completion, giving the nonprofit team a clear and attainable benchmark to strive for. Define your volunteer roles.

Volunteer 87

Volunteer Program Roles Training 87

Bloomerang

DECEMBER 19, 2023

That means you likely won’t see the results—increased fundraising revenue, increased donor retention rate, increased average gift size—that you would likely see when using a paid solution. Now let’s look at Excel , which a lot of nonprofits initially use to track their data. which will make it harder to organize and sync your data.

Software 84

Software Free Tools Adobe 84

Bloomerang

AUGUST 21, 2023

Invest in data analytics : Leverage data analytics to better understand donor patterns and preferences. Use this information to optimize your fundraising efforts and make data-driven decisions. sure also to include the overhead rate of staffing and running your nonprofit. Do you have an approach suited to older donors ?

Action 73

Action Report Practice Fundraising 73

Neon CRM

JANUARY 25, 2024

Impact Membership Retention Rate: How Associations Can Retain More Members 8 min read Read Now Tips for a Read-Worthy Member Newsletter As one of your organization’s central member communication hubs, your member newsletter is worth the time and effort it takes to get it right. Let’s get started!

Newsletter 52

Newsletter Content Ideas Tips 52

Qgiv

DECEMBER 7, 2022

Few things are as important to successful fundraising teams as clean data around your prospect portfolio and moves management. Data is critically important to the success of a portfolio management and moves management program. Gathering all of the important information will help create trustworthy data.

Database 52

Database Track Donor Management 52

Connection Cafe

JULY 22, 2013

This post is about how we incorporate Google Analytics data into our Design Process. To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Research Questions. People who leave the site (bounce rate).

Analytics 37

Analytics Design Research Process 37

Care2

MARCH 14, 2011

One of the key questions I get from nonprofits is, “How much money should we be raising online?&# It’s a good question and hard to answer, especially if your online fundraising program is new and you have little data. Today, Convio released the Convio Online Marketing Benchmark Index Study. Key Findings: 1.

Raise 75

Raise Money Online Convio 75

Cloud 4 Good

JULY 22, 2021

Increasing website conversion rates is a perpetual priority for both higher education institutions and nonprofit organizations. Second, we must then explore Tracking Cookies: files containing anonymous data that identifies website visitors through their activity on your website. in the higher education space and only 1.0%

Rate 122

Rate Conversation Websites Track 122

Kindful

OCTOBER 28, 2021

The key is to look at your data and see which metrics you want to improve. In this case, that means making sure there’s consensus about what your goals are so there’s no question about what you and your team should be working on when it comes to acquiring new donors. .

Goal 62

Goal Metrics Measure Donor 62

Connection Cafe

FEBRUARY 14, 2017

Yet time and resources are limited, so from a strategic, data-driven perspective , we have to prioritize where our efforts should lie. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention.

Retention 37

Retention Donor Online Research 37

Forum One

SEPTEMBER 7, 2021

This global ecosystem includes the digital brand and voice of your organization, the main source of knowledge and data about the programs and issues you work on, as well as detailed information about the audience you are reaching. Are the various tools speaking to one another to share data and inform your decision-making?

Websites 58

Websites Strategy Change Management Digital 58

NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. But why aren’t more organization’s doing it? Where to go from here.

Channel 118

Channel News Mail Blogger 118

Blue Fox

DECEMBER 1, 2019

We can help assess your financial position today and provide some benchmarks to help you make decisions as you set up your operating reserves for tomorrow. How far back you should go to determine your burn rate can vary, but a good rule of thumb is to look at your average monthly spending for the last 12-24 months.

Policy 78

Policy Sample Nonprofit Review 78

Everyaction

JUNE 11, 2018

M+R Benchmarks Report , 40% of nonprofit website visitors in the year 2017 were using a mobile phone - a 9% increase from the year prior. Mobile users, however, had just an 8% conversion rate. When it comes to social media, make sure that you're getting your message out, but also harnessing the data that you need.

Mobile 65

Mobile Technology Social Media Phone 65

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 18, 2013

During the Q/A after the presentation, one of the most frequent questions asked has been, “Will Facebook be making grants to nonprofits?” That’s why nonprofits spend a lot of time and resources on designing donation pages that focus on conversion rates. Donations are not a priority for Facebook.

Facebook 122

Facebook Donation Grant Nonprofit 122

Neon CRM

AUGUST 10, 2023

In 2023, pre-conference ticket rates for AFP members ranged from $449 to $1,699 depending on the size of your nonprofit, your membership level, and when you bought your tickets. & Virtual Website: www.goodtechfest.com/ Who Should Attend: Data science, product management, fundraising, philanthropic, and technology professionals.

Conference 98

Conference NTC Virtual Registration 98

NTEN

JUNE 22, 2010

Since the release of the 2010 eNonprofit Benchmarks Study , we know many of you have been hard at work looking at how your programs measure up against industry benchmarks. But the Benchmarks Study is really meant to help you think (or rethink!) Let's say you want to track your email fundraising open rate. Not too shabby.

Metrics 55

Metrics Benchmark Rate Newsletter 55

sgEngage

APRIL 12, 2011

Includes data from Blackbaud , American Red Cross , MobileMarketer.com , and the Chronicle of Philanthropy. Based on 2006 data, the chart features the 10 major sources of revenue for U.S. 2011 eNonprofit Benchmarks Study A visual version of the 2011 eNonprofit Benchmarks Study by M+R Strategic Services and NTEN.

Blackbaud 88

Blackbaud Benchmark Nonprofit Chart 88

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 26, 2013

Step 4: Define your benchmarks. Step 6: Select your data collection tool(s). Step 7: Analyze your data, turn it into action, measure again. ” KPIs are simply data points for charting progress towards results. ” KPIs are simply data points for charting progress towards results.

Results 97

Results Metrics Measure Associations 97

Connection Cafe

APRIL 1, 2020

For nonprofits and other social good organizations faced with difficult decisions, fundraising investments are often the first budget line items to be questioned. By revisiting these lessons, we can assemble a valuable toolkit to aid social good organizations as they navigate this period of uncertainty.

Environment 46

Environment Teach Fundraising Lesson 46