How Benchmarking and Analytics Can Inform Fundraising Strategies

Connection Cafe

bbcon 2020 is just around the corner, and I’m excited to be presenting on the critical role of benchmarking and analytics in shaping your fundraising strategy. One way to help organize results is through benchmarking your performance against other organizations and fundraising programs.

New Email Study Reveals Nonprofit Spam Rates Soared in 2016


The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. EveryAction's own Email Deliverability Specialist examined email data from over 50 national nonprofits and measured them against the latest benchmarks - what he found will surprise you.

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Benchmarking Data You Can Use: Live from #BBCON

Connection Cafe

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. The goal of this session was to provide the data but also provide analysis and insight that would help organizations take action when needed. Why benchmark? So what data was discussed?

6 Key Insights from the Inaugural donorCentrics Athletics Benchmarking Group

Connection Cafe

Last month marked the inaugural meeting of a new benchmarking group created specifically to analyze and discuss trends in athletics giving [1]. Do keep in mind that this analysis will share aggregate data trends only. However, participants in donorCentrics® benchmarking groups get access to data from each participating school. Data is the Foundation: While it seems simple, one of the first outcomes learned was the impact of even having access to the data.

12 Key Digital Engagement Trends from the 2018 M+R Benchmarks Report


The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. With data from 154 nonprofit participants, we are once again treated to invaluable insights on numerous facets of digital engagement, covering websites, email messaging, online engagement, social media posts, and digital ads. Open rates, fundraising click-through rates and page completion rates for both fundraising and advocacy all went down.

How to Send More Fundraising Emails and Maintain Conversion Rates

Connection Cafe

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. This is actually the second consecutive year fundraising email conversion rates have declined sharply , continuing a somewhat worrisome trend.

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Get Ready! The Luminate Online Benchmark Report is Coming and It’s BIG.

Connection Cafe

Ok, I admit it— I’m a data dork. Open rates, click throughs, conversions, which constituents did what, who gave for the first time, who gave again….the I can always take a guess at what works and what doesn’t, but the data gives me a clear view into what exactly happened. All of this is why I am so excited for next week’s release of Blackbaud’s 2015 Luminate Online Benchmark report. Yeah, I know, there are lots of benchmarks out there.

Do You Know Your Nonprofit's Facebook Page Churn Rate?


Basically, "churn" is the term used to describe the rate at which subscribers – be they in your email lists, Facebook fans, Twitter followers, etc. Thanks to the eBenchmarks Extra on Facebook findings from our latest study, we found out: You'll need to factor both "un-likes" and "un-subscribes" into your calculation of the churn rate for your Facebook page. The average churn rate in 2010 for nonprofits in our research sample was 14%.

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2011 donorCentrics Internet and Multichannel Giving Benchmarking Report


This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue. Retention rates for online donors continue to lag offline donor trends. Retention rates for both new online and offline donors are bad.

Live from NTC! A Sneak Peak at the 2013 Online Benchmark Report


Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. Blackbaud maintains the Blackbaud Index as well as recently published the Charitable Giving Report and the P2P Benchmark Report to provide nonprofits with the necessary insight to gauge performance, but we’re not alone. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study.

Nonprofit Benchmark Study Shows Online Donations Increased by 13.5%


The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. Marketing Research Nonprofit Benchmark Studies Online Fundraising Trends This just in!

Nonprofit Benchmark Study Shows Nonprofits Are Raising More Money


Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. The latest Blackbaud Online Marketing Benchmark Study for Nonprofits that analyzed data from 500 organizations using the Luminate platform also indicated a steep decline in fundraising response rates. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates.

Is it the Best of Times for Nonprofit Fundraising?

Connection Cafe

The 2017 Luminate Online Benchmark Report , just released by Blackbaud, shows donation and email trends based on online fundraising and email campaigns by 707 Luminate Online customers. We saw fundraising email open rates go down 3.8%% and click rates plunge by 15.5%. In Simple Ways to Analyze Nonprofit Email Performance , Brian Rubenstein explains what you can learn from your open and click rates – and how to improve performance.

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Benchmarks Extra: Correlations


The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at took a look at data from 40 nonprofit organizations and analyzed trends in fundraising, advocacy, email list size, text messaging and social media. Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Are Email and Fundraising Response Rates in a State of Decline?


The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks. Email response rates are down, particularly around fundraising messaging.

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The 6 Scariest Monsters Nonprofit Fundraisers Are Facing This Halloween


Rising email spam rates Many nonprofits depend on email as the backbone of their digital fundraising programs. Unfortunately, despite growing list sizes and an increasing average number of sends, spam rates also grew. average spam rate for nonprofit fundraising emails was 24.16%, meaning that only three quarters of sent emails even reached supporters' inboxes. Siloed Data.

Are Email and Click-through Rates Heading South?


It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 For example: Fundraising messaging response rates were down 11% from 2012 levels to 0.07%. Social media audiences continue to grow at a much faster rate than email or website traffic.

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Say “Yes!” to P2P Registration Data

Connection Cafe

Their 2015 Walk Registration Benchmark Study evaluated seven organizations, 6,000 local walk events, and 700,000 potential participants over the summer of 2015. The data presented in this study suggests where some of the micro-yeses are happening, and where something is getting in the way of the yes and leading to registration form abandonment. The second step, where the visitor determines how they will participate also saw a 14% abandonment rate.

Benchmarks Extra: Monthly Giving


Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. We theorized that while both one-time and monthly giving increased from 2009 to 2010, one-time giving for International groups grew at a much higher rate, likely due to the high number of international emergencies in 2010.

Optimize Your Nonprofit Fundraising Team with Human Data

Connection Cafe

At this year’s bbcon, the Blackbaud Institute was thrilled to welcome Tim Kachuriak to give a presentation on what he knows best: how to optimize your team with data. As a member of the Blackbaud Institute for Philanthropic Impact’s new advisory board and CEO of NextAfter , Kachuriak discussed how using human data can transform the hiring process of your organization and ensure that top candidates are the best fit for the role.

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2012 eNonprofit Benchmarks Study Highlights Online Advocacy, Fundraising, and Social Media Metrics


The 2012 eNonprofit Benchmarks Study was just released and is packed with insightful data on advocacy and fundraising response rates across the nonprofit sector. In particular we were excited to see advocacy response rates increased 28% between 2010 and 2011. The study also has some great data on how nonprofits are expanding their use of social media and mobile. For example, the median growth rate for nonprofit fan pages was an impressive 70%.

Report release: The 2014 Nonprofit Benchmarks Study


Our response: what does the data say? Published today, M+R and NTEN’s 2014 Nonprofit Benchmarks Study returns for the eighth year. Even though response rates for nonprofit emails continued to slide in 2013, online giving was up as email and social media audiences and web traffic kept climbing. Key email metrics, including open rates and response rates, declined in 2013. Email open rates were down 4%.

Are You Ready for Your Annual P2P Data Fix?

Connection Cafe

If your campaign is beating the benchmarks, it gives you the tools you need to show off to your boss! There are pages upon pages (43 to be exact) of data and insights to help you set goals and shape your fundraising strategy. Although all event categories saw a decline in participation last year, fundraising revenue did not decrease at the same rate because of the strong showing in fundraising performance by those who did participate. Rejoice!

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eNonprofit Benchmarks Study Reveals Latest Metrics for Advocacy, Fundraising and Social Media


Do you know the average click-through and open rates on action alerts and fundraising appeals across the nonprofit sector? Check out the 2010 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN which surveyed 40 nonprofit organizations and analyzed all of this data and more. Key Benchmarks: How Did Your Nonprofit Measure Up ? Fundraising emails had the lowest click-through rate. The 2010 advocacy response rate was 3.3%.

Using Event Metrics to Create an Action Plan

Connection Cafe

But what do we actually do with our data once we pull that report? How can we use our data during our fundraising event or campaign to identify opportunities that help us achieve our goals? Email/social media conversion rate. Benchmarks & Stats Event Fundraising Peer-to-Peer Fundraising anlyzing event data engagement strategies event data and action plans Non-profit benchmarking report p2p metrics Peer to Peer Fundraising

Data on Databases


As part of the Individual Donor Benchmark Report, our annual look at individual donor fundraising for small and mighty organizations, we asked participants to answer three questions to dive deeper into the various databases used today. Respondents rated these on a scale of 1 (I hate it!) How easy is it to use your database to collect the data for this survey? Respondents rated these on a scale of 1 (Very hard) to 5 (Super easy).

Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)


The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers. > How are my click-through rates? Just remember: What matters most is YOUR data! Steve Peretz, M+R Strategic Services.

More Nonprofit Benchmarks


A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. percent response rate for subscribers donating to your cause, which on an email list of over 100,000 really adds up. The findings mirror many of benchmarks in the Convio report. Organizations with smaller list sizes have better response rates. Email fundraising response rates averaged at 0.13

Donor Retention vs. Donor Acquisition: What Research Shows About Overall Online Engagement

Connection Cafe

Yet time and resources are limited, so from a strategic, data-driven perspective , we have to prioritize where our efforts should lie. We can see from the 2016 Luminate Online Benchmark Report that nonprofits are having success in both areas, but that between the two, efforts are skewed toward donor retention. So a lower rate of housefile growth, a smaller percentage of first-time donor revenue of the composite total…yet an increase in the percent of e-mail addresses who give.

What Can Our Past Tell Us About Our Future?

Connection Cafe

As the daughter of archaeologists, I find a great deal of similarity in delving into the secrets that can be revealed by studying the details of our events as reflected in our performance data. Statistical data help us understand how our programs are performing and highlight opportunities for improvement. In my chapter of the new Blackbaud ebook, Drab to Fab: Peer-to-Peer Event Makeover , I explore the important “clues” to look for in your “archaeological” data.

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The Secret Metric Killing Nonprofit Fundraising (And What To Do About It)


When sending a fundraising email, nonprofit Digital staff are keenly aware of the metrics that they need to achieve; a high open rate means the most people are actually seeing the content of the email, and a high click rate indicates that the email's messaging was persuasive enough to move people to donate. That's where your email deliverability rate comes in. Email deliverability is a metric for the rate of success you have at getting your messages into people’s inboxes.

Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

This post is about how we incorporate Google Analytics data into our Design Process. To establish benchmarks for measuring success of our design efforts. Once we get access to a client’s Google Analytics data, we first establish a timeframe for reporting. Ideally, we’d evaluate the previous year of data to observe patterns in different giving cycles. People who leave the site (bounce rate).

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Infographic: 2012 Nonprofit Benchmarks


The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data? Not to worry, you can get a sneak peak at some of they key benchmarks in this terrific infographic that illustrates: Fundraising. Online advocacy response rates were up 28%.

9 Sessions You Can’t Miss at #bbcon 2016!

Connection Cafe

10:30 AM – Metrics Madness: Best of the LO Benchmark Report & P2P Study Every year for forever (ok, it’s been 10), Blackbaud has been publishing the biggest benchmark report on online fundraising and marketing. During this session, you’ll learn how over 600 organizations in the US and Canada are performing in online repeat giving (it went up), email open and click through rates, sustained giving (yup, up again), first time donors, and advocacy.

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What We Talk About When We Talk About Open Rates


Every e-mail marketer worth her salt knows how to calculate an overall messaging open rate: messages opened ÷ messages delivered. That's why I was a little confounded when we first started using our new e-mail system, and it would spit out a report like this: An overall open rate of almost 33%? What our system reports – and I suspect others, as well – is an average of averages, or what I call an "Unweighted Open Rate" (as opposed to the traditional "True Open Rate").

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2011 donorCentrics Internet and Multichannel Giving Benchmarking.

NonProfit Trends

All Blackbaud Blogs Contact Us About Nonprofit Trends Books Research Reports Speaking 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report Posted by Steve MacLaughlin on May 31st, 2011 Target Analytics, a Blackbaud company, has released the third edition of it’s groundbreaking research into multichannel giving trends among nonprofit organizations. Retention rates for online donors continue to lag offline donor trends.

How to Get Started Using Event Metrics for Fundraising Success

Connection Cafe

Benchmarks let us know how we perform compared to our event fundraising peers. Metrics and benchmarks can be our guides to whether your efforts at creating a great experience for participants are paying off. Retention rate (of participants, team captains, team members). Number of emails / social media posts per fundraiser, email / social media conversion rate. Percent of participants who are on teams and similar stats, team size, team retention rate, etc.

Small is the New Big: 2009 eNonprofit Benchmarks Study Released


We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. Open rates and click-throughs are holding steady. Average gift size is way down compared to the 2007 data, but the blow has been cushioned by the sheer number of gifts nonprofits solicited online.

Online Marketing Benchmark Study for Nonprofits — Webinar Series

Tech Soup Blog

The 2013 Online Marketing Benchmark Study. Don't miss our most popular webinar series of the year, where we'll reveal the results of the 2013 Blackbaud Online Marketing Benchmark Study. With the improvement of back-end data, we can now better strategize your outreach to segments of your list — and not treat all donors the same. Nicole McGougan is a public relations associate at Blackbaud. To get where you want to be, you need to know where you are today.

M+R and NTEN CMS, Email, Fundraising Benchmarks Study - Online Fundraising, Advocacy, and Social Media - frogloop


57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) The study presents data from January 2006 through December 2007, covering 21 major nonprofit organizations that use four different major CMS platforms.

Pinterest Nonprofit Benchmarking with Pinerly

Beth Kanter

I was curious about what I could learn if I did an informal benchmark study of a few nonprofit Pinterest users. I’m looking at “counting metrics” here – and I don’t have all the details of the overall results and the rest of their strategy – nor do I have other metrics - for example referral traffic and conversion rates for donations or purchases. This was a lot data to deal with and I wasn’t after a comprehensive field study.

Social Media with M+R: How to Measure the Metrics that Matter


Once you know what qualifies as success, Amy suggests setting your goals based on benchmarks you've established for your organization, although this is a good place to start. Once you've got your benchmarks and have chosen which goals to strive for, it's time to determine how exactly you'll measure your success in each area: engagement, awareness, website visits, and conversion. Goal: Engagement Metric: Overall Engagement Rate. campaigns social media data

A Fundraiser’s Secret Weapon: Data Analytics

Connection Cafe

This post is all about analytics and the vital role it should play in your organization: Let Go of Your Fear – Anyone Can Be Data-Driven. Let Go of Your Fear – Anyone Can Be Data-Driven. We all use data and analytics in some measure every day to guide our strategic planning and tactical decision making. Am I using the data I have to its fullest advantage? Data—the capture, analysis, and use—can be overwhelming. Donor retention rates across lifecycles.