sgEngage

OCTOBER 29, 2021

The new Blackbaud Luminate Online Benchmark Report is out, and it has some significant differences from previous years. Listen in to learn about when and where the biggest spikes occurred, how email engagement changed, and how data in the report is segmented. How data is segmented in the report. The reliability of open rates.

Benchmark 84

Benchmark Blackbaud Podcast Report 84

M+R

JUNE 10, 2021

That means we’d actually see open rates go up for those who choose this option (probably most people), because pixels would be loaded for every email—but we won’t know if those people are actually opening emails or not. When a user downloads that image, we know they’ve opened the email. . on iPhone, 9.6% on desktop, and 2.8%

Rate 122

Rate email Open Change 122

EveryAction

MAY 15, 2017

The annual report details how and why nonprofit fundraising emails end up in spam folders, calculates the damage spam can do on giving days like #GivingTuesday and during end-of-year (EOY) fundraising, and offers actionable advice for improving your deliverability rates. Want to learn how to improve your deliverability rates?

Spam 134

Spam Rate Studies email 134

Nonprofit Tech for Good

SEPTEMBER 17, 2023

We recommend running your campaign for at least a week to get sufficient data before analyzing performance. After a week, review the following data points: 1) CTR (Click-Through-Rate): The CTR is the number of times your ad is clicked on after it is visible on the SERP (search engine results page).

Google 281

Google Evaluation Grant Campaign 281

sgEngage

FEBRUARY 4, 2022

Smaller, distributed teams are increasingly relying on AI to synthesize data and optimize their workflows. At Blackbaud, we believe this future – the future of the nonprofit sector – will be supported by Data Intelligence. . What is Data Intelligence? .

Data 93

Data Houston Classes Analytics 93

Candid

FEBRUARY 27, 2024

Here, we share recommendations on effective feedback practices, based on research we carried out with the Irritants for Change , a group of feedback experts and nonprofit rating and information-sharing platforms. If you can trust the data to be representative, you can trust it to yield actionable insights.

Rate 128

Rate Survey Nonprofit Sample 128

Pamela Grow

OCTOBER 30, 2023

According to the latest M+R Benchmarks Study , monthly giving increased by 11% in 2022, making up 28% of all online revenue. To take advantage of this trend toward recurring giving, your nonprofit will need to look inward at its donor data. Monitor data and adjust your appeals. Monitor data and adjust your appeals.

Analytics 52

Analytics Data Giving Metrics 52

EveryAction

JULY 12, 2023

updates were expected to have on the amount of granular data available from digital ad clicks, nonprofits that adapt metrics and goals to meet the moment may find ads are still a useful part of omni-channel campaigns. Those kinds of results help explain why we’re seeing organizations add mobile messaging to their omni-channel repertoire.

Channel 224

Channel Work Fundraising Movie 224

Classy

JUNE 23, 2021

Fundraising benchmarks help you elevate where your current strategy shines compared to peers in the sector. Present clear areas of opportunity with data-driven recommendations that lead your organization down a proactive path to success. . Step 2: Know Which Fundraising Benchmarks to Share With Your Nonprofit Board.

Slideshare 56

Slideshare Benchmark Share Fundraising 56

Nonprofit Tech for Good

SEPTEMBER 15, 2019

Now in its fourth edition, the 2019 Global NGO Technology Report provides 100+ technology benchmarks NGOs, NPOs, and charities worldwide. The data reveals how organizations use web and email communications, online fundraising, social media, productivity software, and emerging technology. Australia and New Zealand.

NGO 277

NGO Global Report Technology 277

NetWits

APRIL 12, 2013

Dennis McCarthy and I had the pleasure of presenting Online Benchmarking: What Worked in 2012 at the Nonprofit Technology Conference in Minneapolis, MN. NTEN and M&R also released their report, the 2013 eNonprofit Benchmarks Study. Given the breadth of the data points, you may ask yourself what should I read?

Benchmark 116

Benchmark Report Online NTC 116

Nonprofit Tech for Good

MAY 5, 2022

Be aware, however, that in the world of nonprofit research, many experts discount that this metric has any real value in rating a nonprofit. With careful record keeping and data management, you are likely able to make the case that your nonprofit’s return on investment (ROI) is acceptable no matter the number. . About the Sponsor.

ROI 343

ROI Demonstration Metrics Analysis 343

Nonprofit Tech for Good

APRIL 2, 2020

By Josh Kashorek , Director of Marketing at Journity , and advocate for using data to create high-performance nonprofit marketing campaigns. 2) Conversion Rates. The mention of conversion rates often makes nonprofit pros cringe, because it sounds technical, like some jargon a marketer would use. 3) Engagement. 5) Retention.

Metrics 320

Metrics Digital Marketing Retention 320

NetWits

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 144

Benchmark Internet Report Giving 144

Nonprofit Tech for Good

APRIL 15, 2020

per month – or $425 a year, according to the Blackbaud Luminate Online Benchmarks Report. Surprisingly, there is little concrete data on which set of donation amounts results in the highest increase in online giving. 6) Add charity rating badges and program vs. operating expense graphics. Monthly donors give $35.46

Practice 363

Practice Donation Paypal Badge 363

Neon CRM

NOVEMBER 17, 2023

Make it personal: Personalized messaging can lead to a 26% increase in open rates. Once you’ve hit send, keep an eye out on your open rates and click through rates. FYI, nonprofits have an average email open rate of 24.11% , so use that if you’re in need of an initial benchmark.

Strategy 98

Strategy Measure Social Media Metrics 98

Bloomerang

AUGUST 16, 2021

One of the biggest problems nonprofits face is improving their low donor retention rate. Start with benchmark data. If you have no idea what a good or poor donor retention rate is, it’s difficult to measure your own performance. Track your own data. Development is a data game.

Analytics 122

Analytics Strategy Fundraising Benchmark 122

3rd Sector Labs

APRIL 23, 2014

Third Sector Labs recently co-hosted a data management webinar with Debbie Snyder , VP of Sales & Marketing for Adcieo. The topic – “Why don’t you have a data management plan?” ” – focused on why you need, and how to create, a nonprofit data management plan. Within the past 3 months = 30%.

Data 133

Data Management Rate Benchmark 133

sgEngage

SEPTEMBER 28, 2021

There is undeniable momentum in online fundraising as highlighted by data in the Blackbaud Luminate Online® Benchmark Report 2020. There are a few data points from the Benchmark Report that offer a glimpse into the future of online fundraising: 42.4% increase in email conversion rate.

Online 94

Online Fundraising Benchmark Adwords 94

Nonprofit Tech for Good

AUGUST 6, 2023

During a year-end campaign, it’s essential to track and analyze data from these multiple channels. Data on donor behavior, preferences, and interactions provides audience insights that can be used to improve fundraising strategies and optimize future campaigns. However, this is not a universal rule.

Practice 243

Practice Fundraising Guide Channel 243

Whole Whale

NOVEMBER 10, 2021

According to data compiled by Statista in 2021, Americans spend 5-6 hours a day on mobile devices. Some data that inform this assumption: 95% of the US has a smartphone ( Pew Internet ). App retention rates also indicate that most audiences will be churned through within months. CTR (benchmark via MailChimp ).

Mobile 96

Mobile Build Benchmark Rate 96

NTEN

JULY 13, 2011

The 2011 eNonprofit Benchmarks Study is a joint project of M+R Strategic Services and the Nonprofit Technology Network (NTEN). The 2011 eNonprofit Benchmarks Study (available at www.e-benchmarksstudy.com Now, with Benchmarks Extra , we’re diving in deeper to reveal some interesting – and unexpected – relationships in the data.

Benchmark 59

Benchmark Rate Studies Consultant 59

Neon CRM

AUGUST 24, 2023

Nonprofit professionals are constantly being challenged to be more “data-driven” in their work. Being able to benchmark performance against what other nonprofits are doing is an important starting point to understanding your own data. But they often find it difficult to know where to begin.

Hype 52

Hype Research Marketing Benchmark 52

Care2

MARCH 23, 2012

The 2012 eNonprofit Benchmark study comes out April 5 th and is packed with great data that highlights key online fundraising and advocacy response rates as well as social media metrics. Can’t wait to get your hands on the data? Online advocacy response rates were up 28%. Online fundraising grew 20% in 2011.

Benchmark 72

Benchmark Advocacy Stats Mobile 72

Care2

MAY 24, 2013

Last month we reported that online fundraising response rates declined 27% between 2011-2012, according to the eNonprofit Benchmark study. According to the report, response rates on appeals declined by more than 18%. Website Traffic and Conversion Rates. Nonprofit Benchmark Studies'

Benchmark 70

Benchmark Studies Money Raise 70

Connection Cafe

OCTOBER 1, 2013

It’s easy to host a benchmarking session and just present data. The audience is able to take notes on numbers and try and gauge their organization’s success, but it’s more difficult to make those data points actionable or to provide insight that people can leverage. Why benchmark? So what data was discussed?

Benchmark 35

Benchmark Data Washington Arts 35

Care2

APRIL 9, 2014

It''s no secret that the nonprofit community has seen a steady decline in email open rates, click-through rates, and email page completion rates, which was also confirmed by the 2014 eNonprofit Benchmarks Study. The report, which analyzed data from 53 nonprofits, over 2.1 billion email messages, 5.6

Rate 75

Rate email Advocacy Social Media 75

Everyaction

MAY 24, 2018

The annual M+R Benchmarks Report has arrived again, shining a light on trends that are shaping nonprofits’ digital programs. Having shared and discussed this year’s Benchmarks Report with many of our partners, here’s twelve key trends that have resonated strongly within the EveryAction community. Using an out of date email list.

Benchmark 62

Benchmark Digital Trend Report 62

Care2

APRIL 9, 2013

The 2012 eNonprofit Behnchmarks Study was just released and it''s packed with all sorts of juicy email, advocacy, and fundraising data from 55 nonprofits ranging from environmental organizations to human rights organizations. Check out the data I pulled from the report that I think it worth comparing to your own organizations benchmarks.

Rate 76

Rate email Benchmark Fundraising 76

Whole Whale

SEPTEMBER 3, 2021

From what we know of the changes so far, the biggest impacts will be on open rate statistics and the ability to A/B test subject lines and preheader text. While open rate is a great statistic for assessing subject lines, luckily click-through rate still reigns supreme among email data. Benchmark Data Now.

email 104

email Marketing Test Mail 104

Candid

APRIL 25, 2023

As equity emerges as the lynchpin of decades of investment for generations of impact, Environmental Grantmakers Association (EGA) is clear on its role to facilitate the shift from discussion to tangible action and offers deep data to affect the course of racial equity as a relevant lens for environmental philanthropy.

Effective 104

Effective Demographics Philanthropy United States 104

M+R

MAY 31, 2022

We saw some of the impacts of these changes in this year’s Benchmarks. So what happened to open rates? Pre-MPP, we all agreed that open rate generally reflected the rate at which people were interacting with an email. Now, however, we’ve got three different open rates to think about. Make strategic adjustments?

Mail 105

Mail Spam Rate email 105

Care2

FEBRUARY 7, 2014

The latest Blackbaud Online Marketing Benchmark Study for Nonprofits analyzed data from more than 4,000 nonprofits to provide the largest analysis in online giving data. This is the second consecutive year that online giving has experienced double-digit growth rates. This just in! increase in online giving.

Benchmark 73

Benchmark Studies Online Donation 73

Forum One

JANUARY 20, 2022

Now is the time to celebrate what all your organization achieved, reflect upon what you didn’t, and learn from that data to make 2022 your best year yet. To answer that question, you want to be sure you’re pulling up the right data. Conversion rate (e.g., Response rate (how often did people reply directly to your email?).

Metrics 74

Metrics Digital Strategy Rate 74

EveryAction

SEPTEMBER 2, 2022

Email inboxes are often crowded, and major players in the tech sector have made changes in the recent past that affect the way we understand open rates. The click-through rate for mobile fundraising messages was 6.3 percent , and 10 percent for mobile advocacy messages. Fundraising. Volunteering. Membership.

Mobile 130

Mobile Digital Fundraising Advocacy 130

Connection Cafe

OCTOBER 20, 2014

There were a number of interesting findings from the new Luminate Online Benchmark Report , released at BBCON. What caught my eye, though, was that as nonprofits sent significantly more fundraising emails, conversion rates went south. However, conversion rates of those emails dropped 25%. 9 Underutilized Retention Emails.

Rate 55

Rate Conversation email Fundraising 55

NTEN

NOVEMBER 21, 2011

Working on our 2011 eNonprofit Benchmarks Study , we noticed something interesting when looking at year-over-year data by sector: The share of online revenue from monthly giving for International groups seemed to decline from 2009 to 2010. For this Benchmarks Extra , we separated the data for one-time giving and monthly giving.

Benchmark 52

Benchmark Giving International PDF 52