Eric Jacobsen Blog

FEBRUARY 17, 2024

Additionally, toward the end of the book, Kaplan offers you a link to his XQ Toolkit – a practical set of digital tools that you can use to develop your Experiential Intelligence and apply it to your team and organization. Question: What can help advance one's XQ awareness and abilities?

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Chapter Attitude Knowledge Paypal 82

Nonprofit Tech for Good

DECEMBER 13, 2010

Title: Associate Director, Digital Marketing. With all of the crazy consumerism of the holidays, we tried to bring awareness to responsible and meaningful gifting – like giving to charities. Related Links: Book Research & Interviews. ? Organization: The Nature Conservancy. Organization Size: +1 million members, +3800 staff.

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Social Media Conservancy Interview Media 206

Nonprofit Tech for Good

AUGUST 24, 2020

This is the third post in a blog and webinar series called 101 Digital Marketing Best Practices for Nonprofits , written and presented by Heather Mansfield. Fresh, timely content is more vital to the success of your nonprofit’s digital campaigns than it has ever been.

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Practice Nonprofit Newsletter News 352

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 23, 2011

A few weeks ago, she reported back to the group some of the results of our work with some insights based on Google Analytics charts. Shonali kindly agreed to an interview to share this story more broadly. What’s elevator speech for the organization, he campaign and your role. Why important? What else did you measure and why?

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Analytics Interview Story Phase 99

Nonprofit Tech for Good

JULY 1, 2020

Without in-person events, nonprofits are turning to digital and social media to fundraise and grow their supporter base. In fact, behavioral science should inform the ways you recruit and engage supporters as well as raise awareness for your cause. From virtual concerts, live performances and interviews with medical experts, St.

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Eric Jacobsen Blog

SEPTEMBER 28, 2022

These stories reflect more than 222 interviews with leaders–172 leaders interviewed for the original True North book, and more recently 55 interviews for the new book. Self-awareness is the most essential determinant of your effectiveness as a leader.

Leadership 52

Leadership Interview Authoring Life 52

sgEngage

APRIL 20, 2023

Interview community members who have been supported by your organization and let them tell their stories in their own words. Your fundraiser should always incorporate a digital strategy , but peer-to-peer giving is especially successful because family and friends are the most convincing advocates for a cause.

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Campaign Effective Giving Ideas 74

Achieve

MARCH 1, 2024

Here are the top three:  Increase awareness of your cause. With the number of podcast listeners ever-increasing, you can strategically use this media form to bring awareness to your cause. You might also consider the interview format, where you invite a new expert to appear on each episode. Audio interface. Editing software.

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Podcast Create Guide Audio 52

Nonprofit Tech for Good

DECEMBER 20, 2010

Right now for us, the tools that are mentioned above are being used to raise ‘professional capital’ and build brand awareness. I saw a gap in our online marketing strategy and took the opportunity to use social media to connect with our pro bono consultants, the nonprofits we work with, and funders in the digital space.

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Social Media Foundation Examples Media 189

Whole Whale

SEPTEMBER 8, 2023

Decades before the dawn of digital ads and social media, advertising legend David Ogilvy penned his seminal book “Ogilvy on Advertising” sharing hard-won lessons on how to effectively persuade consumers. This could involve: Running digital ads on a consistent daily/weekly basis to stay top-of-mind. Lean into what works.

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Lesson Fundraising Digital Test 59

Eric Jacobsen Blog

JANUARY 23, 2023

Additionally, toward the end of the book, Kaplan offers you a link to his XQ Toolkit – a practical set of digital tools that you can use to develop your Experiential Intelligence and apply it to your team and organization. Question: What can help advance your XQ awareness and abilities?

Chapter 52

Chapter Attitude Knowledge Paypal 52

CauseVox

MARCH 30, 2022

Meat Fight is a nonprofit dedicated to “funlanthropy” who has used CauseVox to set records in their digital fundraising. VIDEO: Watch the full interview recording here. To make sure potential donors are aware that there are programs they can directly donate to, in addition to donating to your nonprofit in general.

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Tips Fundraising Pledge Template 78

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2012

NetSmart is Howard Rheingold’s latest book. It synthesizes his 30 years of experience if being a model digital citizen and what he has learned from asking other this simple question: How to use social media intelligently and mindfully? Lately, I have been working in far flung places which means long, very long airplane rides [.]

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Online Social Media Attention Chapter 128

NTEN

APRIL 30, 2015

Learn about Dan in the following interview! I've been aware of NTEN for many years, as I began nonprofit work here in Portland back in 2006. Describe yourself in three words. Passionate, curious, well-rounded. How did you first become involved with the NTEN Community? I was hooked immediately.

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NTEN Interview Develop Web 36

Bloomerang

JUNE 28, 2021

In the first article of this three-part series, I explored why digital transformation must be an immediate priority and looked at some ways to get there. Be Aware of Different Types of Othering, Especially Donor/Non-Donor. Let’s move now to the third and final pillar: nonprofit culture strategy. . Donor experience. Where to begin? .

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Culture Strategy Nonprofit Philanthropy 112

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 30, 2016

You may be familiar Goodwill as a place to shop, but the nonprofit does much more including helping people find jobs. In honor of Labor Day, Goodwill launches the #LaborofLove Campaign this week. I interviewed Beth Perell, VP of Communications and Information Management to learn more about the campaign strategy and goals.

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Campaign United States Pledge Mentoring 62

Twenti - Digital Marketing For Nonprofits

SEPTEMBER 1, 2019

No other platform offers the same huge global reach for promoting awareness of important, yet suppressed, issues. This campaign shows the power of social media for spreading awareness of important issues, rather than just for increasing donations. How can social media campaigns be engaging, inspiring – and effective?

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Social Media Campaign Media Social 40

NetWits

MARCH 7, 2011

Title: Social Media for Social Good: How Digital Charity is Changing our World. Description: As non-profits turn their sights to the social web for mission delivery, advocacy, fundraising and awareness building, more for-profits organizations are supporting charity work with specialized programs and initiatives.

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Blackbaud YouTube Profit University 266

Forum One

MAY 18, 2021

Your audiences expect a seamless experience across all of your digital ecosystem channels. As a refresher, omnichannel marketing is about approaching the digital experience through your audience’s eyes and developing a seamless, integrated, and consistent user experience across all channels. Develop strong content journeys.

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Marketing Impact Create Tips 47

NTEN

AUGUST 3, 2011

Hot off the heel of winning a Games for Change Award for The Curfew and the release of their new game, Sweatshop , we spoke to Darren Garrett, the Chief Creative of Littleloud Digital Entertainment. We work across Channel 4 but the "awareness" projects you reference have all been commissioned through Channel 4 Education.

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Game Change Interview Broadcast 68

DNL OmniMedia

FEBRUARY 16, 2022

Your organization already understands the importance of having updated and adaptive techniques for all its digital tools and marketing outlets. What your team might not realize, however, is that each of your separate digital marketing efforts should actively support the others. Final Tips for a Successful Nonprofit Digital Strategy.

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Digital Strategy Create Phase 98

Bloomerang

JANUARY 22, 2024

Host interviews After you’ve identified potential board members, invite these individuals to an in-person meeting or video conference interview to get to know them and see if they’d be a good fit for the role. Hold interviews. Again, be transparent about the challenges that will come with working at a brand-new nonprofit.

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Nonprofit Files Policy Software 82

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 14, 2008

Now, admittedly the sample size is small, so this doesn't necessarily project to all digital natives, but I was surprised about a few things. In the article, the author interviewed Walter J. These comments suggest that Twitter may not replace group SMS by digital natives. None of them had heard of Twitter, let alone used it.

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RSS Twitter Digital Classroom 50

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2008

He was only vaguely aware of blogs. There were few plugs at the gate, so I asked this young guy named Alex who was using the plug to recharge his Ipod if could share. Alex is on route to Fiji. We started to chat about technology and I asked him a few questions about his use of web 2.0 sites and social networking.

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Fiji Ipod Interview Laptop 50

Greater Giving

FEBRUARY 22, 2022

As the digital hub of your nonprofit’s fundraising efforts, your website should be optimized to continuously engage donors for year-round donations, no matter what time of year it is. The most important fundraising element within your nonprofit’s website is your digital donation page. A conversion-optimized donation page.

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Websites Donation Images Mobile 97

Neon CRM

NOVEMBER 8, 2023

You can use those ads to drive traffic to your nonprofit’s website , promote programs and events, increase awareness about your cause—there are so many options! Check out this interview with our Digital Marketing Manager for detailed answers to some common questions about using Google Ad Grants.

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Grant Google Track Guidelines 52

Beth's Blog: How Nonprofits Can Use Social Media

NOVEMBER 24, 2014

I have been tracking this giving day since its first Giving Day back in 2009 and every year do a debrief post or interview. That’s an important piece of these events and they typically integrate paid, earned, social, and digital media. One of our partners provides us in-kind advertising on outdoor digital billboards.

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Minnesota Donation Giving Adwords 131

Connection Cafe

FEBRUARY 26, 2021

Learn more about digital marketing and communications strategies in “npEXPERTS 2020: The Digital Spark” from the Blackbaud Institute. While H&I is well known and respected abroad, their brand awareness in the U.S. We fully expected all three ad campaigns to garner awareness and engage our audiences.

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Social Media Research Media Social 27

Saleforce Nonprofit

NOVEMBER 17, 2022

The movement is growing every year around the globe, with more organizations joining in, raising awareness for their cause, and providing an opportunity for us all to give back in the season of Goodwill. Perhaps an interview with a beneficiary or a fun competition that involves supporters?

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Giving Tips Press Netherlands 59

Twenti - Digital Marketing For Nonprofits

MAY 15, 2020

Your nonprofits digital marketing efforts should definitely include Youtube as it’s potential to increase outreach and donations is huge. Find a format you can easily recreate so that you can produce consistent content without it taking over all your time, for example uploading an interview every week, or footage from a new project.

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YouTube Channel Tips Social Media 52

.orgSource

JULY 3, 2023

Understand the New Environment Back in 2019, when I interviewed Dan for our book “Association 4.0: It is an effective recruitment tool that also promotes public awareness. With a little restructuring, your digital content calendar can become a revenue generator that will also attract diverse audiences.”

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Video Communication Create Strategy 221

Beth's Blog: How Nonprofits Can Use Social Media

MAY 23, 2017

I presented a master class on The Networked Nonprofit as pre-conference session, a mini-workshop on the Happy Healthy Nonprofit , and a plenary session on engaging donors moderated by Macelo Jambeiro, a talented digital strategist that works for an agency called Alder & Lang and previously with Change.org. A multi-screen world.

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Learning Donor Online Fundraising 86

Beth's Blog: How Nonprofits Can Use Social Media

MAY 9, 2013

I caught up with Danny Alpert at the NTC Conference in Minneapolis, MN where he briefed me on how he is using a “Transmedia” strategy to raise awareness and funding to support homeless services. He graciously agreed to pen this guest post while I was in transit to “down under.” ” Enjoy.

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Change New Zealand Homeless Australia 104

Neon CRM

NOVEMBER 2, 2023

Looking for digital donor acquisition ideas? Email Ideas Website Ideas Social Media Ideas Online Marketing Ideas Community Activity Ideas Digital Donor Acquisition Ideas Using Email If you’re looking to connect with online donors, email is going to be a powerful tool. will make the digital donor acquisition process easier.

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Digital Ideas Business Donor 52

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 20, 2015

We both had a front row seat at start of the Web Industry (back then we called it “New Media”), helping to shape how people use new digital technologies. We’re coming together to tell our own stories and the stories of nonprofit organizations around wellness in the workplace in the Digital Age. Mindful Leadership.

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Alaska Nonprofit Internet Exercise 50

Amy Sample Ward

FEBRUARY 11, 2011

– "This interview is part of our "Social Citizen Sightings" series, in which we highlight how people are using their creativity, idealism, and digital fluency to support their causes every day. Social Citizens Blog | Immerse. Milena Arciszewski is 26.

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Web Paypal Influence Teen 105

ASU Lodestar Center

JULY 6, 2011

They can raise money, recruit volunteers, or spread awareness about their cause. Some options include videos, podcasts, interviews, polls, insightful status updates, and more. Register for Digital Communications: Social Media Tools & Strategies (NMI 122)! Need help improving your social media skills?

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Facebook Organization Social Media Blogger 84