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Helpful Ways to Measure and Optimize Your Nonprofit’s Performance

sgEngage

Unless you measure your nonprofit’s performance, it’s impossible to know where you are succeeding and where you need to focus future efforts. There is no one-size-fits-all approach to measuring performance, but every successful fundraising team should have the ability to assess and refine its data.

Measure 94
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Youth community service: Belonging, reciprocity, and agency 

Candid

Activities they considered “service” included “working with others to make the community or campus a better place” (81%), “acting to benefit the common good” (80%), “everyday acts of kindness” (76%), “acting to raise awareness about a campus, community, or global problem” (72%), and “working with others to address social inequality” (68%).

Service 109
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In conversation: Using data to deepen understanding

Candid

grantee organizations led by people of color rated the Packard Foundation significantly lower than respondents at white-led organizations across several measures, including our awareness of organizational challenges, understanding partner context, transparency, and communications about our commitments to DEIJ.

Data 105
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An Inside Look at Crafting a Strong Nonprofit Marketing Plan

Allegiance Group

Your nonprofit needs compelling marketing to engage new and existing supporters to boost brand awareness, cultivate donors, motivate them to volunteer, and more. For example, the truth Initiative leverages a multi-step SMS, email, and social messaging campaign to spread awareness of—and stop—the sale of tobacco in Walgreens.

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Advancing Equity in Philanthropy with Resolve and Resilience: A Call to Action

sgEngage

Challenges and Opportunities Despite growing awareness of the importance of equity, there are still significant challenges facing the philanthropic sector. These include disparities in funding allocation, lack of representation and diversity among leadership, and a tendency to prioritize short-term outcomes over long-term systemic change.

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“Don’t be evil”: Using Google Ad Grants to tackle societal problems

Candid

Increase awareness of their missions. Whether your organization relies on donations for general support or to fund specific programs, a Google Ad Grant can help you bring in more contributions. In the language of Google Ads, donations are one of the most valuable conversions an organization can measure. Impressions.

Grant 98
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TikTok, Reels, and Shorts: Candid’s big swing at short-form video 

Candid

In September 2022 (and thanks to support from our Innovation Fund, which you can learn more about in Candid CEO Ann Mei Chang’s open grant report to MacKenzie Scott ), we decided to dive into creating short-form videos for social media to evaluate the potential benefits. We also opened a TikTok account.

Video 134